Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Martech
JANUARY 22, 2025
Change is the only thing you can rely on in digital marketing. Retail media networks (RMNs) are a big part of that something. So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work. Continuous measurement is vital because “one retail media network may work for you today.
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