Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. It’s always important to see an engaged and active user base on a platform that you plan to market on, and TikTok definitely has that to offer. Start creating your TikTok strategy. 62%–over half–of all U.S.

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

Hubspot Marketing

JANUARY 5, 2021

A 2020 Wyzowl report found that viewers want to see more of this video style from brands. Educational videos are great added-value content because they help audiences in their day-to-day lives. Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Content Marketing Institute

JUNE 18, 2018

HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video brings more search traffic. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot.

Fashion 110

Fashion Millennials Education Video Marketing 110

Spiralytics

APRIL 23, 2023

With the goal of optimizing service operations, models for creating text, images, audio, and videos will become more essential to daily workflows in 2023. Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

OCTOBER 24, 2022

Additionally, a good SEO strategy can help you demonstrate what your product is to people who haven't heard of your brand before. Let's say you work for a video editing company. While those are the top five goals shared by marketing leaders, I'd like to highlight an additional five for consideration.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . And if part of a brand’s marketing strategy is to feature long-format videos, this is the way to go. Ultimately, some brands might decide to use both. YouTube for Business.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Neil Patel

APRIL 13, 2021

If you’re not using this VOD platform as part of your marketing strategy, now is the time to start. For the video marketer, YouTube offers a number of options: Skippable In-Stream Video Ads: Viewers can choose to skip these ads after the first five seconds.

Advertising 126

Advertising Advertisers Millennials Shoppers 126

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 124

Shoppers Product Gen Z Promotion 124

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. For your Snapchat ads to find success, you need: great visuals (no blurry, pixelated images or videos) a short, snappy, message (i.e., Why Should You Advertise on Snapchat?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. 10 Types of Internet Marketing Internet marketing incorporates content marketing strategies and search engine marketing strategies.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 84

eCommerce Shoppers User-Generated Promotion 84

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Of course, it needs to make sense within a bigger strategy and connect to other material that wraps and make sense of all of it.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. 91% of millennials are on Facebook.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Neil Patel

SEPTEMBER 17, 2021

As simple as it sounds, delivering more videos could be the easiest way to increase shares and engagement. I recently posted this video on Facebook: It was a direct result of a simple social media audit like this. I’m investing a ton into video marketing because I’ve seen that it produces the best results across almost every platform.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Marketing Insider Group

DECEMBER 8, 2020

Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing. Video marketing presents a promising opportunity to reach your target audience. Use this opportunity to show what sets you apart from the competitor.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share on Snapchat.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141