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4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. CMO and CTO Partnerships in 2023.

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7 Ways AI is Transforming Modern Lead Generation

verse.ai

Regardless of the industry, lead generation is undergoing a massive transformation. This is primarily because expectations are higher than ever—and new technologies have enabled organizations to meet and exceed those expectations. Consider, for example, the consideration of moving into a new market.

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5 steps to ensure business goals lead your martech strategy

Martech

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. However, in my work with CMOs and marketing organizations, this promise is often unfulfilled if tools are implemented without a clear link to goals. A clear understanding of core objectives (i.e.,

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How to implement new marketing technology to drive innovation

Martech

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. A key part of implementation is making sure that the new tech works with other tools in the stack.

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How Ecommerce Transformed Marketing 

Digital Marketer

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. The decline in traditional methods was driven mainly by the growth of new online channels. That doesn’t mean that marketing’s role has diminished, though.

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The state of marketing operations professionals is OK, but it’s going to get much, much better

Chief Martec

So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of new technologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration. aren’t important.

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Making the case for marketing technology within your organization

Martech

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

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