New Technology PR User-Generated 
Search Engine Land
AUGUST 1, 2024
In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.
DirectMail2.0
MARCH 26, 2025
Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)
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Martech
MARCH 6, 2023
Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. “As a language model, ChatGPT is best used for tasks that involve natural language processing, such as text generation, text completion and answering questions. .
Sprout Social
JANUARY 25, 2023
Start with your users or customers and think through some questions: What else are they using? Is it easy for new companies to come in? Any new laws that might be passed? Are there any new social trends that might make your business appetizing? Any new technology (i.e. Does it jump into better PR?
Search Engine Land
FEBRUARY 27, 2024
Preventing your content from being crawled by GPTBot might limit your brand’s reach to a smaller set of internet users in the future. Attorneys say this language must also state that a generative AI third-party platform could crawl the data collected. Another way to consider this is as a positive digital PR (DPR) play.
Neil Patel
JANUARY 18, 2023
The priorities for 2022 continued to be informative, useful content that answered user search queries. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. User behaviors are changing.
Neil Patel
NOVEMBER 25, 2020
Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. With 200 writers on board, they generated fictional stories for the products and used those stories to sell the thrift store items at auction on eBay.
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