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Metaverse examples: The brands to watch across industries

Sprout Social

After scanning the code, users are prompted to take a selfie, which is placed on a digital soccer ball. Some companies are also considering working in the metaverse , using VR technology for employee engagement and meetings for remote workers. Real estate. Industries making strides in the metaverse . Macys Thanksgiving

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Microsoft Advertising introduces Chat API for publishers

Martech

This comes on the heels of new visual features and capabilities for Bing Chat users Microsoft announced last week. Users will see more visual components in Bing Chat and find it easier to use on a regular basis as part of their Edge experience with new chat history, exporting and sharing features. Why we care.

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What we can learn from past and present Google algorithm updates

Search Engine Land

Google Search Generative Experience vs. Knowledge Panel This is perhaps the most obvious comparison we can draw. Recently, we have Google’s Search Generative Experience preview. However, it takes time for such technology to spread globally. We’ll undergo a period of adaptation to new technologies.

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24 New Year’s Marketing Resolutions for Small Businesses [2024]

Sachs Marketing Group

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Affordability also comes into play, for brands and users alike.

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How to Measure Digital Marketing ROI for Your Business

Sachs Marketing Group

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. Calculate Revenue Generated Once you’ve tracked your conversions, the next step is to calculate the revenue they’ve generated.

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B2C Marketing: What No One is Talking About 

Adobe Experience Cloud Blog

Technographics— An organization’s technological profile can now be scraped by companies like Datanyze and BuiltWith. Intent Data— Business users web content consumption can be gathered from social listening tools or web aggregators, like Bombora. There’s a lot to be learned from this more optimized marketing strategy.

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