optimization-glossary customer-data-platform 
Martech
FEBRUARY 8, 2024
In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. It’s always about a complex strategy to address the needs of each potential customer at each stage of their lifecycle in your pipeline. You can even convert them into paying customers in the long run. So, why start from the bottom in B2B?
Martech
JANUARY 12, 2022
The glossary is divided into four sections: Methods and Frameworks; Roles; Artifacts (which is the agile term for “tools”); Meetings; and Managing Work. This role often is given to a Marketing Strategist who understands customers, the marketplace and the future direction of work. Enjoy the guide. Lean Marketing.
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Kevin Indig
MARCH 28, 2023
Kevin Indig • 9 min read The importance of custom click curves In this article, I explain how to build custom click curves for better traffic predictions and outlier detection. How to optimize for it like a pro User Intent has become one of the most important concepts in modern SEO. In this article, I explain why and how.
Welcome Software
NOVEMBER 7, 2022
The Optimizely Glossary defines conversion rate as the number of conversions divided by the total number of visitors. In 2021, Namogoo gathered data from 2 billion website sessions from the leading e-commerce retailers and calculated an average conversion rate of 2.9%. Don’t distract the customer. Use action words.
Hubspot Marketing
FEBRUARY 22, 2023
Once you’ve nailed down who you’re marketing to, it’s time to craft a lead magnet that offers potential customers enough value that is worth trading their contact information for. Demonstrate your expertise by backing up your information with data and research whenever possible. Provide value to your audience. Lead Magnet Examples 1.
Search Engine Land
AUGUST 2, 2023
Here’s how to make your website a welcoming space for global customers using AI translation tools and engines. Leveraging the latest advancements in deep learning, DeepL’s engineers trained their models using data from the online dictionary/translation database Linguee resulting in cutting-edge machine translation software.
Neil Patel
JANUARY 18, 2023
While social media’s much-vaunted pivot to video created issues for publishers who relied on those platforms for distribution, the importance of video to search cannot be understated. Video content is performing well on platforms like TikTok and Instagram and in search itself. Still Failing Core Web Vitals Could Leave You Behind.
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