Place PR Real Estate User-Generated 
Search Engine Land
MAY 7, 2024
Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.
Search Engine Land
APRIL 15, 2024
Social media Instagram, X, TikTok, Pinterest and Facebook are hotbeds for brand mentions, with users frequently discussing brands in posts, comments and stories. Digital PR remains a fantastic way to achieve coverage within these online publications. Previously, the elusive “follow” link was the goal.
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Hubspot Marketing
APRIL 5, 2023
If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.
Search Engine Land
FEBRUARY 19, 2024
Google’s recent introduction of AI in maps exemplifies this approach, harnessing LLMs to interpret conversational queries and recommend relevant places tailored to users’ interests. Google has penalized even well-made unique pages if they appear SEO-driven rather than user-focused. Use AI tools judiciously.
Search Engine Land
MARCH 10, 2023
Otherwise, you have to invest a lot in outreach and other PR efforts. When your boss wants to invest in content, marketing and PR they may often mean actual SEO-related tasks, e.g.: Creating link magnets. User experience design. Over the years there have been many attempts to use simple language in place of SEO.
Unbounce
NOVEMBER 2, 2023
Generative AI tools like Chat-GPT and DALL-E exploded in popularity. Generative AI tools have effectively been trained to mimic the unattributed work of artists and creators. Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. Updated on November 2, 2023.
Neil Patel
JANUARY 18, 2023
The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users. Short videos: On mobile SERPS, short videos take up significant real estate.
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