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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

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How to harness the power of brand mentions across the search universe

Search Engine Land

Social media Instagram, X, TikTok, Pinterest and Facebook are hotbeds for brand mentions, with users frequently discussing brands in posts, comments and stories. Digital PR remains a fantastic way to achieve coverage within these online publications. Previously, the elusive “follow” link was the goal.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

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Microsoft on the future of advertising and conversational AI

Search Engine Land

“It’s because the user journey is shortened, so there is a faster path to conversions. In more good news for advertisers: Microsoft is working on more opportunities for advertisers to further boost user engagement, which could again result in an uplift in conversions. Sainsbury-Carter did not reveal any specific numbers.

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SEO is alive and kicking in 2023 – and beyond

Search Engine Land

Otherwise, you have to invest a lot in outreach and other PR efforts. When your boss wants to invest in content, marketing and PR they may often mean actual SEO-related tasks, e.g.: Creating link magnets. User experience design. Facebook updates are more public than they used to be. They have different yet complementary roles.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. Between September 2020 and May 2021, Televerde saw a significant increase in website users (28%), new users (23%), and total sessions (42%).

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. This is what generates trust. To bring the best user experience to its customers through innovative hardware, software, and services.” “To Here are some fun examples that you will likely know.