platform 
Martech
APRIL 12, 2024
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91
Aspiration Marketing
JANUARY 18, 2024
Fortunately, marketing automation platforms like HubSpot and Marketo can streamline your efforts and boost results. But which platform best suits your business needs? Are you feeling swamped by marketing tasks? Email blasts, lead nurturing, data analysis – it can get overwhelming.
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Aspiration Marketing
DECEMBER 14, 2023
As a CRM plays a crucial role in customer interactions, migrating your CRM platform to HubSpot can be a strategic shift for your business. With these tips, you can unlock the door to a world of enhanced features and capabilities, ensuring your data finds a new home that aligns effortlessly with HubSpot’s dynamic structure.
Aspiration Marketing
APRIL 13, 2023
However, not all webinar platforms are created equal. To help you make the right choice for your business, we've compiled a list of the top 10 webinar platforms for engaging your audience. Some offer more features, customization options, and reliable support than others.
Advertiser: ZoomInfo
The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data). How AI-powered analytics are leading to more intriguing and satisfying customer interactions.
Search Engine Land
OCTOBER 24, 2023
Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents said they expect to invest on 12 in the third quarter of this year compared to the first quarter of this year.
Jeff Bullas
MARCH 1, 2023
There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? Before dedicating your resources to a social platform, it’s important to define some goals. What Exactly Are You Trying to Achieve?
Advertiser: ZoomInfo
With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured.
Advertiser: ZoomInfo
Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction. Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals.
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In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)
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