Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

OCTOBER 30, 2015

But once they’ve watched your video, they’ll feel more committed to your offering and will be more likely to continue on to the rest of your landing page content. The best practice for capturing leads when using promotional videos on landing pages is to use a call-to-action (CTA) or auto-redirect.

Thought Leadership 134

Thought Leadership Education Promotion Communications 134

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. So what is thought leadership? Rob Ousbey, VP Product, Moz.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. So what is thought leadership? Rob Ousbey, VP Product, Moz.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

MARCH 21, 2014

Note that the BlackBerry and Myspace were once dominant players in their respective markets, but they were unable to compete in the long run – this was at least partially due to their lack of complementary products and applications. Why are Partner Ecosystems Important in the Digital Marketing Landscape? Product and Industry'

Thought Leadership 134

Thought Leadership Digital Marketing Event Marketing Education 134

Content Marketing Institute

JULY 24, 2018

With an extra $1,000 I’d buy a better microphone and camera for my video productions. With an extra $50,000, I’d hire an editor to ensure my video content isn’t backlogged. With that sweet, sweet $100,000, I’d buy some ads to market my marketing content. Develop a new product or offering.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Don’t Forget To Promote It.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. So … video is cheaper and easier than ever. Brand Videos.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform.

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. Running promotions and contests.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Calvyn Lee Blog

DECEMBER 3, 2023

Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. While production value matters, the key is avoiding boredom.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

SMA Marketing

APRIL 18, 2024

Content Marketing Content marketing is a powerful strategy for lawyers to establish thought leadership, build brand awareness, and attract potential clients. Identify relevant topics and themes for your target audience and create a content calendar to plan and organize your content production schedule.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. Because consumers are overwhelmed with product choices. Is your product or solution faster? This means making and promoting marketing assets based on your identity and positioning. This applies to B2B and B2C brands alike. What is brand building?

Branding 90

Branding B2C Promotion Thought Leadership 90

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform 140

Transform Food User-Generated Branding 140

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. Videos designed to convert your prospect into a customer (a.k.a.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

MARCH 15, 2019

Promote with #Hashtags. Twitter owes much of its success to its innovation of hashtags, so use them with video tweets. Say you’re trying to promote a new fitness product to Twitter’s fitness community with a video. Begin searching for popular hashtags that are relevant to your product and audience.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Moz

MAY 21, 2020

Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. Not your typical marketing couchference. So what is thought leadership? What isn’t it?

Thought Leadership 70

Thought Leadership PR CMO Price 70

Adobe Experience Cloud Blog

OCTOBER 17, 2018

Graphic design exists to persuade, advertise, promote, or otherwise elicit an emotional response. Expertise in this field is a crucial element in almost all marketing campaigns , and marketers need to know how to use it effectively. White Space. White space can make or break a design.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Admittedly, outreach is arduous. After all, it's brand new.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Adobe Experience Cloud Blog

AUGUST 21, 2018

They are also used on social media to promote offers and highlight new product lines: Your moves might be questionable but your outfit definitely isn’t. Although there are certainly ways you can embrace longer form video, such as via GoPro, to improve the impact of your video marketing execution!

Thought Leadership 112

Thought Leadership Advertising Advertisers Entertainment 112

Exposure Ninja

JULY 5, 2023

Attracting the right crowd: By creating targeted content that addresses your audience’s specific needs and pain points, you’ll draw in the folks who are most likely to benefit from your products or services. A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Sprout Social

OCTOBER 17, 2016

You can also share content that promotes your business, but do it sparingly. Twitter Ads let you promote your Tweets so they’re seen by more people than you can reach organically. If you have a recent Tweet that picked up some traction, put it in front of even more people with a promoted Tweet campaign.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Sprout Social

FEBRUARY 21, 2022

Be sure to add captions and text in TikTok’s editor—the more native a video feels to a platform, the better it tends to perform. Pro tip: Beware of sharing your TikTok as a Reel —Instagram won’t promote Reels that have the TikTok watermark on them. Share your video to Facebook. Use video to create a helpful Product Page.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141

Moz

JANUARY 17, 2021

Every target company will have a few key people who decide which products and services benefit the business. Determine who within a business will most need your product or service, and build your buyer personas based on the following: Age Location Job title Level in company Preferred content channels Desired goals Pain points.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65