Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Scoop.it!

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. For example, LinkedIn is a prime platform for HR networking and thought leadership.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership 107

Thought Leadership Whitepaper Marketing Mix Management 107

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. At the same time, there is a fine balance between establishing your thought leadership and being self-serving. How will our products or services help improve their performance, productivity or profitability?

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. It’s important to find growth opportunities within B2B influencer marketing that makes sense for your products, services and campaigns. What’s the key to B2B marketing success?

Influencer Marketing 119

Influencer Marketing Whitepaper User-Generated Marketing 119

Tiecas

FEBRUARY 5, 2024

Industrial marketing tactics such as social media, email, and thought leadership content help us increase brand visibility and establish ourselves as industry experts. Long Sales Cycles : Sales cycles in the manufacturing industry tend to be longer due to the complexity of products and decision-making processes.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Tiecas

MARCH 11, 2024

Downloadable CAD files: Engineers often need to incorporate your components or products into their designs. Whitepapers and Application Notes: These resources establish your thought leadership and position you as a problem-solver, not just a product vendor. prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Martech

JANUARY 26, 2023

Additionally, collaborating with creators allows for more authentic content creation and thought leadership, which resonates better with buyers who crave authenticity in their journey. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Adobe Experience Cloud Blog

OCTOBER 8, 2020

A first strategy consists of analysing your content production. What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? How often do you publish new content ? What channels do your people use to consume this content?

Whitepaper 129

Whitepaper Marketing Automation Platform Thought Leadership Marketing 129

Exposure Ninja

NOVEMBER 3, 2023

Not only does it help potential customers with the problems they know they have, but it also helps people who didn’t know they had a problem and didn’t know your product or service was the solution. We’ll go into more detail about thought leadership later in this guide.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. Lead generation is about capturing demand.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

Tiecas

FEBRUARY 21, 2024

Many competing manufacturers offer similar products, so there is parity in value propositions , making it difficult for decision-makers to differentiate. Don’t get me wrong, product specifications, datasheets, and performance data must be there; they are not optional. See Content Preferences of Engineers and Industrial Buyers ).

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Set Up

DECEMBER 13, 2022

This social listening research actively finds audiences who are talking about a specific product or brand and evaluates how they're talking about it, what keywords are relevant, where they are geographically and which platforms they're present on. Some partnerships include vendors like Connected TV, or Performance TV. Influencer generated.

Whitepaper 52

Whitepaper Thought Leadership Marketing Marketers 52

Hubspot Marketing

SEPTEMBER 30, 2022

While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. Maintain an Active Business Blog.

Thought Leadership 88

Thought Leadership eBook Whitepaper User-Generated 88

Rock Content

APRIL 15, 2024

SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity. Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. This helps customers picture a company’s products as part of their professional present and future.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , Work with publishers who are syndicating your white papers on their sites.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Buffer Marketing

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I came across the concept of ‘Thought Leadership’ content format while upskilling my writing.

Thought Leadership 125

Thought Leadership Whitepaper Energy Law 125

Adobe Experience Cloud Blog

OCTOBER 12, 2015

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. Case in point, not long ago my insurance company offered me some information over the phone about their credit card product. What gives? I already told them no!

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Lynton Web

OCTOBER 27, 2023

This blog will delve into the intricacies of leveraging inbound marketing to amplify your market share, providing a roadmap that navigates through strategic planning, lead generation, thought leadership, collaborative efforts, and performance evaluation. Still looking for more help?

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Hubspot Marketing

AUGUST 11, 2022

This individual likely fits the demographics of your ideal client, also known as your buyer persona , but they are unaware of your product or in need of it. Consideration Stage: The stage where people are doing heavy research on whether or not your product or service is a good fit for them. Whitepaper. Product Comparison Guides.

Whitepaper 144

Whitepaper eBook Education Price 144

Adobe Experience Cloud Blog

MAY 13, 2009

After a 3-year stint selling technology, I started my own consulting business with a primary focus on shortening time-to-revenue on new product launches. The gap between Marketing and Sales was often so wide, that I was amazed that any product was successful. What matters is the customer -- not the product, service or solution.

Thought Leadership 67

Thought Leadership Whitepaper Marketing Marketers 67

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. Create a specific set of articles about the latest product features. Product owner.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Marketing Insider Group

APRIL 19, 2021

Explaining what their products and expertise can do for those customers. You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Set yourself apart from the competition.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion?

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Content Marketing Institute

APRIL 6, 2018

Thought leadership. This content establishes an authority on a set of thought-provoking topics through research and a deep understanding of your customers, their needs, and the overall market. But it doesn’t need to be just white papers and webinars. Think interactive too. matzucker Click To Tweet . Brand acts.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Thought Leadership: This is an invaluable status to have today. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Search Engine Land

DECEMBER 6, 2023

Consideration stage Potential buyers have clearly defined their problem or need and are now exploring different solutions, products, or services. SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials.

SEO 100

SEO CRM B2C eBook 100

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. Otherwise, the attempt at thought leadership will fall flat. I found this personal post from the CEO to be really on point with transparency, honesty, and thought leadership.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. They also spin up campaigns aimed at accelerating leads, such as limited-time offers, product trial campaigns, and case studies. We would love to hear in the comments below.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Calvyn Lee Blog

OCTOBER 14, 2021

Question: Creating and distributing valuable thought leadership content to the right audiences is at the heart of driving brand awareness on LinkedIn. How can we use our content to explicitly sell our products? Question: A company wants to distribute its latest white paper and gather prospects’ data.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. Michael posts great videos on skill-building.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Messaging is how you talk about your product in relationship to your market (audience + competitors). Yes, it sounds boring. Eric Serdar, Snr.

Advertising 94

Advertising Advertisers Branding Direct Mail 94