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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown on social platforms such as Facebook, Instagram, or TikTok. Other options include publishing targeted ads in users’ Google search results or via the Google display network, which reaches 90 % of Internet users worldwide.

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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response. The best prompts for ChatGPT might read: “Generate a list of potential career paths for a history student.

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Small businesses have much to gain by investing in content marketing compared to ads and other traditional marketing tactics. She works in a content marketing agency in a nearby city, but she can’t talk these local businesses into giving content marketing a go. The post Is Content Marketing Right for My Industry?

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Are you a Hootsuite user? What type of content can I post to increase followers on Twitter?

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4 Ways a Blog Can Help Your Business Grow Right Now

Marketing Insider Group

If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. Traffic Generation Café has found that businesses see a proportional increase in blog traffic from the number of blog posts they publish. 4 Benefits of Blogging Your Business Can’t Afford to Miss.

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How to create local content that builds trust and drives sales

Search Engine Land

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. Maybe you are a fourth-generation, family-owned business that has weathered major changes in the industry.