Marketing Pro Pulse

Google to start issuing Display & Video 360 linking recommendations

Search Engine Land

APRIL 4, 2024

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? How recommendations work. Accessibility.

Analytics

Analytics User-Generated Advertising Advertisers

11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Let’s dive into my recommendations.

Thought Leadership

Thought Leadership Marketing Marketers Influencer Marketing

How to increase website engagement with content recommendations

Martech

APRIL 4, 2023

Effective content recommendations are one way to achieve this. Here’s how to develop the best recommendation strategy for your site, content and audience. What is content recommendation? Content recommendation systems suggest additional content to visitors based on what they will likely be interested in.

User-Generated

User-Generated B2C Analytics Promotion

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Poll: Most SEOs Won't Recommend Using AI To Write Content

Search Engine Roundtable

JANUARY 27, 2023

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, "Would you recommend using an AI writer to your clients?" Most SEOs said no.

SEO

The Best Sales Forecasting Models for Weathering Your Goals

Advertiser: ZoomInfo

It’s recommended to test out which one is best for your team. Every sales forecasting model has a different strength and predictability method. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why advertisers should reassess Google Ads recommendations

Search Engine Land

JANUARY 5, 2023

I have a new recommendation for Google Ads advertisers in 2023: Turn off and pause the use of all Google Ads recommendations. 4, Google Ads fundamentally changed the definition of a recommendation that users previously implemented. Google Ads recommendations: what changed? 19 unless you opt-out. Another infuriating move.

Advertising

Advertising Advertisers Management

Google’s “Remove redundant keywords” recommendations have changed

Search Engine Land

JANUARY 4, 2023

The “Remove redundant keywords” recommendations suggest redundant keywords within the same ad groups. But starting January 19, the recommendation can include keywords across different match types. GoogleAds just changed the "Remove redundant keywords" recommendation to prefer broad match. Check your email.

Advertising

Advertising Advertisers Management Branding

Google recommends importing GA4 conversion data into Google Ads

Search Engine Land

JUNE 28, 2023

Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. To get the most useful and accurate data and take advantage of Google's latest features, read the search engine's GA4 Recommendations guide.

Analytics

Analytics Advertising Advertisers Search Marketers

How to Write a LinkedIn Recommendation in 2020 [Quick Tip]

Hubspot Marketing

OCTOBER 1, 2022

When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy. Keep reading to learn how to write a LinkedIn recommendation. Most people get stuck.

Copywriting

Copywriting Management Communications Education

Google no longer recommends canonical tags for syndicated content

Search Engine Land

MAY 3, 2023

Google now says the canonical link element is not recommended for syndicated content; instead, block the syndicated content from being accessed to avoid duplication. The post Google no longer recommends canonical tags for syndicated content appeared first on Search Engine Land. What’s new. I doubt it.

Communications

Communications SEO

5 go-to-market recommendations for marketing leaders

Martech

MAY 9, 2023

Here are five recommendations on how to get your GTM strategy off on the right foot. The post 5 go-to-market recommendations for marketing leaders appeared first on MarTech. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage. Get MarTech!

Marketing

Marketing Marketers Health Product

How YouTube Recommends Videos via @sejournal, @MattGSouthern

Search Engine Journal

SEPTEMBER 17, 2021

YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page. The post How YouTube Recommends Videos appeared first on Search Engine Journal.

Google Local Reviews Now Let Users Recommend Dishes

Search Engine Roundtable

MARCH 10, 2023

Google now lets some reviewers leave reviews specifically recommending dishes from that restaurant. Customers can manually add the foods and dishes they recommend at that restaurant.

Food

Food Customer

Top book and podcast recommendations for martech professionals

Martech

MAY 31, 2023

Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. Recommended podcasts ‘Land of the Giants’ from Vox Media Each season, this podcast focuses on a tech giant or sector.

CMO

CMO B2C Energy Food

I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)

Hubspot Marketing

FEBRUARY 14, 2024

How I Discovered Asana A marketing operations specialist recommended Asana to an agency I worked in. Danielle Hixenbaugh, head of emotive growth at Emotive, recommended one client ClickUp. Monday Image Source Monday is the most expensive recommendation on this list, but it does a little more than other project management tools.

Management

Management Price User-Generated CRM

Google: Hyphens Still Recommended Over Underscores In URLs For SEO

Search Engine Roundtable

JUNE 22, 2022

Gary explained "we can't easily segment at underscore and that's why we are recommending dashes.". Gary Illyes from Google reiterated that it is still best for SEO purposes to use hyphens as separators in your URLs over using underscores are separators in your URLs.

SEO

Instagram Best Practices For Recommended Content via @sejournal, @MattGSouthern

Search Engine Journal

AUGUST 31, 2022

Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.

Recommendations roll out to Discovery campaigns

Search Engine Land

JANUARY 31, 2022

Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Please visit Search Engine Land for the full article.

Management

Google Ads Remove Redundant Keywords Recommendation Now Applies Across Match Types

Search Engine Roundtable

JANUARY 5, 2023

Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords recommendations. In short, Google is expanding this recommendation to work across match types.

Advertising

Advertising Advertisers

Google Ad recommendations can now be applied as experiments

Search Engine Land

OCTOBER 6, 2022

Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the Experiments page. When you set up an experiment, you can test the recommendation without risking your main campaign’s performance. How it works. Limited functionality.

Management

Management Search Marketers Marketing Marketers

Google Ads Paying Advertisers $100 To Enroll In Automatically Applies Recommendations

Search Engine Roundtable

NOVEMBER 14, 2022

Google Ads is sending emails out to some advertisers offering to pay them $100 in Google Ads credits for enrolling in automatically applied recommendations. The response from the PPC community is almost all against doing this for any amount of money, let alone $100.

Advertising

Advertising Advertisers

Google Recommends Multiple Date Signals On Webpages via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 5, 2023

The post Google Recommends Multiple Date Signals On Webpages appeared first on Search Engine Journal. Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results.

SEO

Google Recommends Adding Author URL in Article Schema via @sejournal, @MattGSouthern

Search Engine Journal

AUGUST 9, 2021

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal.

SEO

Google Discusses Value Of Non-Recommended Structured Data via @sejournal, @martinibuster

Search Engine Journal

APRIL 8, 2022

Googler's discuss how using non-recommended structured data could be useful. The post Google Discusses Value Of Non-Recommended Structured Data appeared first on Search Engine Journal.

SEO

6 strategies to increase revenue with cross-channel product recommendations

Use Insider

MAY 30, 2022

Personalized product recommendations for the win. They seek personalized product recommendations at each stage of the journey to enhance product discovery, making their shopping experience easier. You can also take this further by showing each customer personalized recommendations based on their activity or historical behavior.

Product

Product User-Generated Shoppers Price

Google Recommends This Core Web Vitals Audit Workflow via @sejournal, @RebekahDunne

Search Engine Journal

AUGUST 12, 2021

Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize. The post Google Recommends This Core Web Vitals Audit Workflow appeared first on Search Engine Journal.

Twitter Now Puts Recommended Tweets In Everyone’s Feeds via @sejournal, @MattGSouthern

Search Engine Journal

DECEMBER 1, 2022

Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. The post Twitter Now Puts Recommended Tweets In Everyone’s Feeds appeared first on Search Engine Journal.

Management

Google’s Digital Marketing Certificate Recommends Keyword Density Percentages via @sejournal, @martinibuster

Search Engine Journal

MAY 10, 2022

Google's Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages. The post Google’s Digital Marketing Certificate Recommends Keyword Density Percentages appeared first on Search Engine Journal.

Digital Marketing

Digital Marketing Marketing Marketers SEO

Google Recommends Dot Over Commas Numerical Separators In Review Snippet Structured Data

Search Engine Roundtable

NOVEMBER 15, 2022

Google has updated its review snippet structured data help documentation to recommend using dot separators in numerical review values over comma separators in numerical review values. Both dots and commas will work, but Google is recommending the dots over the commas.

Google Ads Consolidates Manage Automatically Applied Recommendations In One Page

Search Engine Roundtable

SEPTEMBER 14, 2022

Google Ads has added a new consolidated or bundled page that puts all your automatically applied recommendations on one page. Google said there is "a new version of the "Manage" tab where you can explore recommendation bundles and learn more about each optimization."

Management

Google Recommends Original Photos For Product Reviews via @sejournal, @MattGSouthern

Search Engine Journal

FEBRUARY 8, 2022

Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. The post Google Recommends Original Photos For Product Reviews appeared first on Search Engine Journal.

Product

Product SEO

How To Learn Local SEO: Recommended Skills, Reading & Courses via @sejournal, @jasonhennessey

Search Engine Journal

JULY 25, 2022

The post How To Learn Local SEO: Recommended Skills, Reading & Courses appeared first on Search Engine Journal. From the skills you need to books and courses, you can definitely learn SEO for all kinds of local businesses. Begin with the basics here.

SEO

8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

JANUARY 16, 2023

Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI. 8 Data-Backed Recommendations for Social Media Marketers in 2023. Create a strong social media community.

Social Media Marketing

Social Media Marketing Gen Z Millennials Influencer Marketing

Google now recommends using dots for decimal numbers in your review snippet structured data

Search Engine Land

NOVEMBER 15, 2022

Google has updated its review snippet structured data help documentation to recommend using dots over commas for the decimal numbers in your review snippet markup. Google updated its review snippet structured data help documentation to now recommend using dot separators for decimal ratings. Commas still work but not recommend.

SEO

Google Ads Introduces New Recommendations For Discovery Campaigns via @sejournal, @brookeosmundson

Search Engine Journal

FEBRUARY 1, 2022

Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account's Optimization Score. The post Google Ads Introduces New Recommendations For Discovery Campaigns appeared first on Search Engine Journal.

TikTok’s For You Page Shows Why A Video Is Recommended via @sejournal, @MattGSouthern

Search Engine Journal

DECEMBER 20, 2022

The post TikTok’s For You Page Shows Why A Video Is Recommended appeared first on Search Engine Journal. TikTok's 'For You' page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed.

Google Ads Apply A Recommendation As An Experiment In The Experiments Page

Search Engine Roundtable

OCTOBER 7, 2022

Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently "in as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign which will have the recommendation applied," Google said.

Which Google Ads Recommendations To Apply Automatically via @sejournal, @siliconvallaeys

Search Engine Journal

APRIL 21, 2021

Google Ads Recommendations may make life easier for advertisers, but it's best to check them out and see their impact before implementing them. The post Which Google Ads Recommendations To Apply Automatically appeared first on Search Engine Journal.

Advertising

Advertising Advertisers

Google Learning Video Structured Data Text Field Now Recommended But Not Required

Search Engine Roundtable

DECEMBER 19, 2022

Google has updated its learning video structured data documentation to no longer require the text field for Problem walkthrough videos and clips, now it is just recommended.

How Much Can You Trust Recommendations In Google Ads? via @sejournal, @timothyjjensen

Search Engine Journal

JANUARY 23, 2022

Google's recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them? The post How Much Can You Trust Recommendations In Google Ads? appeared first on Search Engine Journal.

How To Build A Recommender System With TF-IDF And NMF (Python) via @sejournal, @ChouinardJC

Search Engine Journal

FEBRUARY 22, 2022

Build your own Topic Cluster and Recommender Systems using Python and Scikit-learn to improve your internal linking strategy at scale. The post How To Build A Recommender System With TF-IDF And NMF (Python) appeared first on Search Engine Journal.

SEO

Twitter Takes Its Recommendation Algorithm ‘Open-Source’. What’s Covered In The Code?

Rock Content

APRIL 5, 2023

If you’re a digital marketer who’s always wished you could take an inside peek into Twitter’s recommendation algorithm, you’re in luck. Although many people would like to know about Twitter’s algorithm and how it functions, the release focuses primarily on the “For You” feed and how the recommended tweets you see are chosen.

Digital Marketing

Digital Marketing Management Branding Marketing

Please Welcome Litmus AI Recommendations & New Ways to Build & Test Emails!

Litmus

AUGUST 8, 2023

NEW: AI Recommendations Introducing smarter, faster AI Recommendations from Litmus ! link] With Litmus AI Recommendations, you’ll be able to automatically combine your shopper behavior data and your most up-to-date product feeds and easily serve individualized product recommendations at scale to boost engagement and revenue.

Shoppers

Shoppers Customer loyalty Product Promotion

Microsoft Advertising auto-apply recommendations are out of beta and advertisers are opted in by default

Search Engine Land

FEBRUARY 22, 2022

While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically. Please visit Search Engine Land for the full article.

Advertising

Advertising Advertisers

Google to start issuing Display & Video 360 linking recommendations

11 Recommendations for Marketers in 2024 [New Data]

Webinars

Trending Sources

How to increase website engagement with content recommendations

Webinars

Poll: Most SEOs Won't Recommend Using AI To Write Content

The Best Sales Forecasting Models for Weathering Your Goals

Why advertisers should reassess Google Ads recommendations

Google’s “Remove redundant keywords” recommendations have changed

Google recommends importing GA4 conversion data into Google Ads

How to Write a LinkedIn Recommendation in 2020 [Quick Tip]

Google no longer recommends canonical tags for syndicated content

5 go-to-market recommendations for marketing leaders

How YouTube Recommends Videos via @sejournal, @MattGSouthern

Google Local Reviews Now Let Users Recommend Dishes

Top book and podcast recommendations for martech professionals

I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)

Google: Hyphens Still Recommended Over Underscores In URLs For SEO

Instagram Best Practices For Recommended Content via @sejournal, @MattGSouthern

Recommendations roll out to Discovery campaigns

Google Ads Remove Redundant Keywords Recommendation Now Applies Across Match Types

Google Ad recommendations can now be applied as experiments

Google Ads Paying Advertisers $100 To Enroll In Automatically Applies Recommendations

Google Recommends Multiple Date Signals On Webpages via @sejournal, @MattGSouthern

Google Recommends Adding Author URL in Article Schema via @sejournal, @MattGSouthern

Google Discusses Value Of Non-Recommended Structured Data via @sejournal, @martinibuster

6 strategies to increase revenue with cross-channel product recommendations

Google Recommends This Core Web Vitals Audit Workflow via @sejournal, @RebekahDunne

Twitter Now Puts Recommended Tweets In Everyone’s Feeds via @sejournal, @MattGSouthern

Google’s Digital Marketing Certificate Recommends Keyword Density Percentages via @sejournal, @martinibuster

Google Recommends Dot Over Commas Numerical Separators In Review Snippet Structured Data

Google Ads Consolidates Manage Automatically Applied Recommendations In One Page

Google Recommends Original Photos For Product Reviews via @sejournal, @MattGSouthern

How To Learn Local SEO: Recommended Skills, Reading & Courses via @sejournal, @jasonhennessey

8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Google now recommends using dots for decimal numbers in your review snippet structured data

Google Ads Introduces New Recommendations For Discovery Campaigns via @sejournal, @brookeosmundson

TikTok’s For You Page Shows Why A Video Is Recommended via @sejournal, @MattGSouthern

Google Ads Apply A Recommendation As An Experiment In The Experiments Page

Which Google Ads Recommendations To Apply Automatically via @sejournal, @siliconvallaeys

Google Learning Video Structured Data Text Field Now Recommended But Not Required

How Much Can You Trust Recommendations In Google Ads? via @sejournal, @timothyjjensen

How To Build A Recommender System With TF-IDF And NMF (Python) via @sejournal, @ChouinardJC

Twitter Takes Its Recommendation Algorithm ‘Open-Source’. What’s Covered In The Code?

Please Welcome Litmus AI Recommendations & New Ways to Build & Test Emails!

Microsoft Advertising auto-apply recommendations are out of beta and advertisers are opted in by default

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