research b2b-research 
Hubspot Marketing
NOVEMBER 19, 2024
I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?
Trade Press Services Newsletter
AUGUST 1, 2024
One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. People, especially in the B2B world, buy from brands they trust. No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace.
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Hubspot Marketing
OCTOBER 18, 2024
To propose a realistic budget, you also need to research the estimated expenses to pull off your vision. Here’s how Zuddl found B2B companies broke down their event budgets. For B2B, use social media retargeting or keyword search to connect with relevant audiences. Research and estimate costs. Direct mail campaign.
Hubspot Marketing
MAY 30, 2025
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. Table of Contents What is a B2B buyer journey map?
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.
Hubspot Marketing
NOVEMBER 5, 2024
And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Here’s why.
Martech
DECEMBER 4, 2024
Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. The B2B influencer space is different. ” But just who is “that guy”? .”
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Is your team focused on building a reliable tech stack for 2020?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Key tactics for assessing the completeness, coverage, and consistency of B2B data. So what’s the problem?
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
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