Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually.

Transform

Martech

FEBRUARY 13, 2025

In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. Among these, content and data use cases dominated the top 20, while ad-related use cases struggled to gain traction. Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2.

Transform

Martech

OCTOBER 24, 2024

workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are.

User-Generated

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. million pieces of content are shared every minute on LinkedIn.

Social Media Marketing

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

Whitepaper

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. AI can be that “someone” stepping in to handle the routine tasks that consume your time, leading to greater efficiency and innovation. But what if someone could handle most of the day-to-day manual tasks?

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole

Hubspot Marketing

NOVEMBER 20, 2024

I still remember my first taste of artificial intelligence (AI).It But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. Why does AI content need humanization?

User-Generated

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.

Transform

Martech

DECEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

User-Generated

Hubspot Marketing

JULY 15, 2024

This nonprofit offers an excellent resource for connecting with experienced community managers. Community managers also sometimes act as content creators and may be called to create entire calendars based on a specific persona or theme concerning the brand. Here are a few of my favorites: Community Club.

Management

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Guess what?

Analytics

Martech

MARCH 3, 2025

AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Real-time personalization: AI can deliver personalized content and product recommendations in real-time. Dig deeper: What’s the difference between agentic AI and generative AI?

User-Generated

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. That’s why I’m excited to discuss how AI reporting methods can change the game and maximize efficiency for marketers.

Analytics

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. What is AI? Why is AI significant in marketing? Self-correction.

Transform

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. This approach helps stretch the value of every content investment. What is content atomization?

Whitepaper

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. Some of these courses are free.

Social Media Marketing

Buffer Marketing

JUNE 26, 2025

At Buffer, we don’t just write about social media — we study it. This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Each platform rewards and surfaces content differently, and user intent varies.

User-Generated

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget?

B2C

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing

Martech

SEPTEMBER 11, 2024

We now can generate more content than ever before, but should we? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. Webinars were hit or miss.

eBook

Hootsuite

JUNE 25, 2025

From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. What is social AI?

Marketing

Hubspot Marketing

SEPTEMBER 16, 2024

AI public relations” (PR) kind of sounds like an oxymoron. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. Table of contents Why Use AI in Public Relations How is AI used in public relations?

PR

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

Management

Neil Patel

JULY 20, 2025

If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services.

User-Generated

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Let’s get started. Let’s get started.

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. Focuses on content and page optimizations that help a site rank for certain keywords. Well, let’s just say that creating AI-generated content at scale can have its downsides.

SEO

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. With insights from Tooba Durraze , Ph.D., trillion USB sticks.

Transform

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. These estimated 50 million creators worldwide build loyal followings on social media platformsincluding both traditional networks (e.g.,

Gen Z

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media Marketing

Search Engine Land

SEPTEMBER 18, 2024

One example of this blended technique is podcast link building , which moves away from the typical transactional nature of link buying and fosters a natural link attraction through engaging and value-driven podcast content. The podcast link building approach: An overview Podcasts are becoming more than just content delivery tools.

SEO

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release , AI has become a hot topic of discussion. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? Generative AI can streamline communication.

Whitepaper

Buffer Marketing

JANUARY 30, 2025

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Grow newsletter subscribers by 25% through social media traffic.

User-Generated

Buffer Marketing

MARCH 26, 2025

edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. I led and participated, sharing resources and prompts. Instead of chasing metrics, I focused on monetization and intentionality with my content pillars. In January 2025, we held our fourth (!) Reactions Avg.

Transform

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Advertising

Martech

JULY 18, 2024

Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine folks at Ericsson put out a list of 10 things likely to happen with AI. AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.”

Shoppers

Backlinko

JANUARY 23, 2025

This includes Google’s recent addition: AI Overviews. Step 2: Conduct Keyword Research Google advises creating content for users, not solely to rank for keywords. But if your content isn’t based on keyword research, it won’t rank well or drive SEO traffic and bookings. Blog pages often cover these topics best.

SEO