Calvyn Lee Blog

MAY 21, 2022

Build a plan to post one video per day. Explore DIY-style videos with expert interviews and demos. Explore if there are any whitepapers that can be broken down into bite-sized content. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Sprout Social

APRIL 19, 2022

It uses tactics like chatbots, live messaging apps, social commerce tools and helpdesk integrations. For example, a strong conversational marketing plan might seamlessly connect a concerned customer in your live video chat to their designated sales rep. Private messaging and live video. Chatbots are here to help.

Conversational Marketing 101

Conversational Marketing Health Transform Marketing 101

Sachs Marketing Group

DECEMBER 1, 2023

A successful PPC campaign requires careful planning, from selecting the right keywords to crafting compelling ad copy and designing attractive landing pages. Your content should address the needs and questions of your target audience, whether through blog posts, videos, podcasts, infographics, or webinars.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers User-Generated 77

Exposure Ninja

JULY 5, 2023

A content marketing strategy is simply a comprehensive plan outlining how your business will create, distribute, and promote content to attract, engage, and retain your target audience. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Rock Content

SEPTEMBER 11, 2018

A more robust resource like an eBook or whitepaper that will answer prospective buyers’ questions is a good place to start. . Over a six-part webinar series that wrapped up last month, we dove into the measurable benefits of using interactivity to drive your content marketing revenue and success. Content that Performs.

Whitepaper 40

Whitepaper eBook Education User-Generated 40

Welcome Software

MAY 3, 2022

But that’s exactly how you’d sound if you attempted to execute a marketing campaign without a plan. A marketing campaign plan template serves as that compass, organizing all elements of your campaign, from the target audience and messaging to channels and metrics, ensuring that every effort aligns with your overarching objectives.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Martech

JANUARY 20, 2022

Allocating resources to making connections. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded. Often it is available for live on-demand after it premieres live or recorded. Virtual event history.

Thought Leadership 140

Thought Leadership Marketing Marketers Whitepaper 140

Hootsuite

MARCH 26, 2020

But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space. From live-tweeting to livestreaming, businesses and organizations are staging virtual events across the web. The streaming pot brewed up millions of views. Training and courses.

Promotion 145

Promotion Logistics Analytics Place 145

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. New content (webinars, blog posts). Hey, good question!

Marketing Strategy 100

Marketing Strategy Price Marketing Marketers 100

CXL

JUNE 2, 2022

ABM is built on alignment and without everyone on the same page from the start, any plans to drive growth are doomed to fail. It means throwing resources into landing individual accounts, treating them as markets in their own right. Because every business adapts ABM to suit their own growth model, the definition changes to fit.

Customer 82

Customer Direct Mail Marketing Marketers 82

Marketing Insider Group

JANUARY 9, 2024

buyer actions attending, reviewing analyst report, getting a demo, etc.) Top of the Funnel (TOFU): People at this stage are searching for ideas, tips, and resources to help them answer questions and get ideas for problems they’re facing. Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts.

User-Generated 60

User-Generated Whitepaper Education Communications 60

Marketing Insider Group

FEBRUARY 2, 2021

It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. First, consider the essential elements of an overarching marketing plan. If you find success, great.

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Hubspot Marketing

SEPTEMBER 17, 2018

It’s no longer just one piece of your overall marketing plan. Demo Videos. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. Video has absolutely dominated social. That’s why we compiled this guide.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

CXL

NOVEMBER 17, 2022

Descriptive analytics can also be used to identify trends in user behavior to gauge demand. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”. Netflix is a great example of this. Prescriptive analytics.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Sprout Social

AUGUST 30, 2023

Whether it’s done during onboarding or throughout the year—in person or via webinars—social media employee training removes many of the common barriers that prevent employees from getting involved, or prevent brands from encouraging them to. Social media is much bigger than marketing and branding alone.

Branding 114

Branding Copywriting PR Market Trends 114

Content Marketing Institute

OCTOBER 24, 2017

In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. Can be archived for the ages, or produced on the fly as live-streaming events on messaging platforms like Live.ly, Facebook Live, or Periscope.

Key Performance Indicator 107

Key Performance Indicator Entertainment Content Marketing Education 107