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The Most Up-To-Date Social Media Data From Buffer

Buffer Marketing

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. At Buffer, we don’t just write about social media — we study it. Each platform rewards and surfaces content differently, and user intent varies.

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Subscriptions and Monetization are Coming to Bluesky — Here's How They’ll Work

Buffer Marketing

The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. Rose shared more about what these systems might look like for the rapidly growing Bluesky user base, now at over 25 million, in an episode of Buffer Chat: The Podcast.

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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

X (formerly Twitter) 11. Threads 21. Bluesky 22. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. So if you want to boost your brand in China (where popular social networks like Facebook and X are banned), WeChat is a good alternative.

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The Best Time to Post on Threads in 2025 — Data from 700K+ Posts

Buffer Marketing

And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact. And now we have the data to prove it. on Wednesday. on Wednesday. Other high-performing times were 7 a.m.

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Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)

Buffer Marketing

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.  If all you have time for is, say, a quick tweet or Threads post, do that, rather than sit on your hands. 

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30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

Buffer Marketing

For seasoned creators on TikTok, Instagram, and X (Twitter), that posting frequency probably sounds like a breeze compared to how often you have to create content to maintain your reach. According to Buffer data, these formats often outperform plain text on LinkedIn.  Day 22 Share some data. Work smarter, not harder.

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How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

Buffer Marketing

Buffer’s data scientist, Julian Winterhiemer, analyzed engagement across all platforms Buffer supports — Instagram , Facebook , TikTok , LinkedIn , Bluesky , Threads , X , YouTube , Mastodon , and Pinterest. Julian was kind enough to dig into the data here on this, too. And, guess what? ’ 3.