Remove Retail Remove Social Media Marketing Remove Video Marketing
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Improving video to boost sales: Best of the MarTechBot

Martech

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. The brand wants to boost holiday sales with better video assets. How will this boost sales?

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IAB report reveals digital ad growth and marketers ready for economic turmoil

Martech

billion increase showed a renewed advertiser confidence in social platforms, election spending and the popularity of commerce and creator collaborations. Retail media continues its remarkable growth Retail media network advertising revenues rose 23% year over year to reach $53.7 billion in 2024.

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LinkedIn wants to be the TikTok of business — will it work?

Martech

TikTok owns small business retail. Instagram is going after the corporate market. Business buyers are still consumers and conditioned to prefer video on social feeds. One thing’s certain: You’ll see more sponsored content, especially from LinkedIn itself, in your feed.

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5 stats for social media marketers in the software industry

Sprout Social

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

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8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

Digital Marketer

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Social Media Marketing.

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7 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot Marketing

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.