Litmus

OCTOBER 17, 2024

Comparison guides: content that compare your offerings with those of competitors, helping customers make informed decisions based on clear advantages. Case studies/testimonials: showcase success stories, customer testimonials, case studies, social proof , and positive experiences from satisfied customers, building trust and credibility.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Hootsuite

JULY 26, 2024

A social media competitor analysis tool is a type of software that allows you to benchmark your social performance against that of your competitors. For X, the comparison focuses on followers, follower growth, and number of posts. The stats tracked vary by network.

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Martech

OCTOBER 25, 2024

I built a scenario with Gemini to essentially fabricate data in a spreadsheet for customers of a small B2B software company I told Gemini the columns I wanted in the spreadsheet and provided ranges for some of the data in order to prevent some customers having lifetime revenue several multiple higher than others, for example.

Customer Marketing 122

Customer Marketing Marketing Strategy Customer Customer Acquisition 122

Buffer Marketing

OCTOBER 2, 2024

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. It’s possible to do this task manually — especially if you’re on a tight budget and don’t need all those fancy software.

Price 120

Price Key Performance Indicator SEO Analytics 120

Orbit Media Studios

AUGUST 6, 2024

We’ll show you that comparison below. Here you can see the number of comparisons in each percentage range for sites without consent banners. This could be based on GA4 and Search Console or any other software. We also compared our own GA4 traffic (not just key events) with traffic from Plausible , a cookieless analytics tool.

Analytics 134

Analytics Law eCommerce Place 134

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. Email: Business email address Sign me up! Processing. MAP market challenges 1.

Marketing Automation Platform 106

Marketing Automation Platform Marketing Marketers Price 106

Backlinko

JUNE 12, 2025

This is why your 2023 comparison post might never appear in AI Overviews, but could become ChatGPT’s go-to citation for explaining complex topics. Your detailed comparison post ranking on page 6 can become your most-cited asset. All based on the context of my chat history. ” Speed Beats Scale Big brands move slowly.

SEO 120

SEO User-Generated Analytics Customer Journey 120

Buffer Marketing

NOVEMBER 4, 2024

Or if you’re undecided between Snapchat and Instagram, we wrote a little  comparison of Snapchat and Instagram  for brands. In comparison to WeChat, Sina Weibo has a  younger demographic , and it offers more informational and trending content. Mastodon ~1.7 million monthly active users  in 2023.

Branding 126

Branding Social Media Marketing User-Generated Advertisers 126

Backlinko

OCTOBER 21, 2024

Different example: This time, imagine you’re in the vacation rental software niche. It took me over 20 hours to write an article about the best SEO software for agencies. But prepare to budget for software that will save you time. Needless to say, you need to bring your A++ game to have a shot in personal finance.

SEO 104

SEO Finance User-Generated Food 104

Backlinko

NOVEMBER 18, 2024

E.g., “marketing tools” for marketing software). For instance, a comparison table can show key features and differences between options. This tool gives you access to over 25.5 billion keywords—updated in real time. Launch the tool and enter a seed keyword related to your business. Next, click “ Search.”

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Backlinko

DECEMBER 6, 2024

For software as a service (SaaS) products, the marketing funnel might look like this: These examples use the same basic framework. Comparisons and reviews: Highlight unique selling points. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service.

Customer Journey 93

Customer Journey User-Generated Marketing Marketers 93

Backlinko

AUGUST 19, 2024

the AI Overview checks for a few things at once: Cities suitable for tech startups Low cost of living Located in the United States Ranking or comparison of options (i.e., For example, if someone searches “what is the top HR software,” they might see summaries from other sites before they even get to your software product.

User-Generated 110

User-Generated SEO eCommerce Management 110

Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management 115

Management Food User-Generated Customer Acquisition 115

Hubspot Marketing

FEBRUARY 18, 2025

The best type of content to target this phrase would be reviews, case studies, testimonials, or comparison pages. If we dive deeper into each result, we can also notice that they include words like pros, cons, best, and comparison, which further confirms that the intent is, in fact, commercial. Use a tool.

Real Estate 86

Real Estate Transform User-Generated SEO 86

Backlinko

JUNE 12, 2025

Each page (like USD to EUR) includes real-time rates, interactive calculators, historical charts, bank comparisons, and transactional capabilities. They generate detailed integration pages for every possible app combination to capture search intent around software integrations. Not just basic templated text with a CTA.

SEO 75

SEO User-Generated Transform Real Estate 75

Backlinko

NOVEMBER 22, 2024

BrightEdge Best for content optimization BrightEdge is an enterprise SEO software suite with tools for content creation and management. The post 6 Best Enterprise SEO Tools (In Depth Comparison) appeared first on Backlinko. Optional add-ons include an SEO automation platform, on-page SEO monitoring, and advisory SEO services.

SEO 97

SEO Price User-Generated Analytics 97

Zumvu

JUNE 17, 2025

Think about contact center AI software , the kind that powers chatbots or email replies. AI response tools, similar to contact center AI software, suggest quick, natural replies. Platforms shift, trends flare up, and what’s hot today is stale tomorrow. It eats up hours, demands fresh ideas, and can leave teams swamped.

Finance 59

Finance Transform CRM Social Media Marketing 59

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. For instance, if you have email marketing software, you could partner with Mailchimp or HubSpot to run email campaigns. Providing your audience with deep, actionable insights that they will not get anywhere else.

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Martech

OCTOBER 22, 2024

Software vendors tried to help, but they are not service providers. Let’s look at a comparison. Furthermore, success with customer data is fundamentally a cross-functional effort. Few brands can adequately resource a customer data center of excellence. The result is frustrated clients and fewer CDP license renewals.

Analytics 119

Analytics Customer Branding Management 119

Backlinko

MARCH 26, 2025

Heres how to use it: Enter a broad keyword, such as CRM software. When it comes to paid advertising, focus on: Commercial intent : Users are comparing options before buying (“best CRM software”) Transactional intent: Users are ready to make a purchase (“buy Salesforce subscription”) 5. Click Search.

Price 83

Price Finance Shipping Real Estate 83

Hubspot Marketing

JULY 9, 2025

We‘ll show you real pricing, actual features, and honest comparisons. HubSpot's marketplace offers over 1,000 integrations, from accounting software to specialized event tools. Plus, we’ll answer the questions you're really asking. Event companies using the right CRM respond to leads faster and keep more clients happy.

Management 70

Management CRM Transform Price 70

Hubspot Marketing

DECEMBER 18, 2024

In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. For one of my B2B SaaS clients, instead of competing for the best CRM software, we developed material on how to integrate CRM with ERP for manufacturing.

Marketing Strategy 110

Marketing Strategy Thought Leadership Marketing Marketers 110

Hubspot Marketing

JULY 10, 2025

These tools include HubSpot branding but offer essential marketing capabilities for businesses testing marketing automation software before investing in paid plans. The free tier integrates with HubSpot’s Sales Hub, Service Hub, Content Hub, and Operations Hub free tools, creating a complete business platform at no cost.

Price 78

Price Marketing Automation Platform CRM Customer Journey 78

Hubspot Marketing

JULY 16, 2024

To make it easier, I’m going to give it a bit of context on what the topic idea is for: “I run a software agency and would like to rank for the term “data management consultant.” This comparison revealed the semantic gaps in our content ”, he says. Let’s take the keyword “data management consultant” to see what ChatGPT will suggest.

SEO 139

SEO User-Generated Transform eCommerce 139

Hubspot Marketing

APRIL 15, 2025

When I was still deciding on a MacBook version and confirming that I wanted Apple over Windows, I looked for content like blog posts, comparison articles, and product reviews. At this stage, I was really just looking for the best deals and best options, so I looked at product pages and pricing comparisons. Where to buy a MacBook Pro.

Customer Journey 88

Customer Journey SEO Customer Price 88

Hubspot Marketing

JULY 10, 2025

Consulting firms using CRM software report 45% more qualified leads and significantly improved client retention rates. A CRM for consulting is specialized software designed to help consulting firms manage client relationships, track project pipelines, and streamline business development processes.

CRM 88

CRM Transform Price Thought Leadership 88

Hubspot Marketing

JULY 10, 2025

CRM Comparison Table Best CRM Software for Ecommerce Businesses Benefits of CRM Software for Ecommerce 5 Important Features for an Ecommerce CRM How to Choose a CRM for Ecommerce (Step-by-Step) Frequently Asked Questions Meet HubSpot, the Top CRM Choice for Ecommerce Companies What is a CRM for ecommerce?

eCommerce 91

eCommerce CRM Transform Retail 91

Backlinko

JULY 30, 2024

Commercial keywords Best CRM software, compare MacBooks 4. global monthly search volume) Compare car insurance (205K global monthly search volume) Cheapest email marketing software (1.1K Like comparison listicles that demonstrate the features of your product or service compared to your competitors. Keyword Type Examples 1.

User-Generated 110

User-Generated SEO Price Email Marketing 110

Sprout Social

JUNE 13, 2025

While teams typically track media, creative, software and labor costs, the challenge lies in connecting these costs to revenue or influenced pipeline. That makes cross-industry comparisons unreliable at best. It’s deciding what counts as return. Without that link, your reporting is limited to engagement metrics.

Analytics 107

Analytics Marketing Marketers Customer Journey 107

Hootsuite

OCTOBER 7, 2024

You will also find tips and resources to improve your social media content performance right in the summary section: Start free trial now And, if you need to present your results to your team, boss, or other stakeholders, you can easily download your comparison report as a PDF file. Hootsuite Analytics is included in all Hootsuite plans.

Analytics 119

Analytics Price PR CRM 119

Hubspot Marketing

JULY 15, 2025

That’s where Customer Relationship Management (CRM) software comes in. Clio Grow Source Best for: Full-service law firms already using practice management software who want seamless CRM integration, particularly litigation practices and family law firms. In this guide, we'll summarize the five best CRMs for legal professionals in 2025.

Law 68

Law CRM Transform Real Estate 68

Backlinko

MARCH 26, 2025

Heres how this process shaped this article: While plenty of tool comparisons and basic workflows existed, few posts offered strategic frameworks for using AI effectively. Heres what Claude came back with for this article: Step 3 – Analyze and Refine Your Angle Sometimes, the angles are usable with the first output.

eCommerce 86

eCommerce Shipping Transform User-Generated 86

Hubspot Marketing

MARCH 3, 2025

B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Comparison pages. 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing? Explain your products core features. Use case pages.

Customer Acquisition 67

Customer Acquisition User-Generated Customer loyalty Marketing 67

Martech

MARCH 5, 2025

Dig deeper: Download MarTech’s buyer’s guide for marketing automation platforms (registration required) Identify critical marketing automation capabilities Next, identify and prioritize your software requirements and key capabilities. Evaluate management support Youll need an executive sponsor to secure support at the C-level.

Marketing Automation Platform 73

Marketing Automation Platform Inbound Marketing Price Marketing 73

SocialPilot

APRIL 16, 2025

These trusted third-party review platforms are the Yelp of the software world. But for that to happen, it is important that your software gets good eyeballs on these top SaaS review sites. million verified user reviews, making it one of the largest and most trusted marketplaces for software reviews. It has over 1.5

User-Generated 40

User-Generated B2C Finance Management 40

Neil Patel

JULY 11, 2025

Tools and Resources: What software or platforms do they use? Blue Cable Blue Cable profiled a Software Architect and went beyond demographics. Where do they hang out online? What content formats do they prefer? Knowing this will shape the channels you use, how you format your content, and even your tone and voice.

CRM 66

CRM Whitepaper Analytics Education 66

Hubspot Marketing

DECEMBER 23, 2024

Tools like HubSpots Lead Scoring Software actually handle this job for marketers. What I feel is missing is a before and after comparison, but thats my fault for not providing a more detailed prompt. Heres how AI is making this process smoother and more manageable. Pro tip: When using AI tools, get specific with your prompts.

Transform 119

Transform User-Generated Marketing Marketers 119