Duct Tape Marketing

SEPTEMBER 14, 2024

Gottlieb, an inspirational business leader, and Harvard Business School executive education alumnus, champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave.” Click on over and give us a review on iTunes, please!

Transform

Marketing Insider Group

APRIL 29, 2025

As buyer expectations continue to rise, many B2B companies are struggling to keep up. The power dynamic in B2B buying has officially flipped, and one thing is clear: your buyers expect moreand they’re not afraid to look elsewhere for it. 1] Welcome to the new age of B2B buying, where the buyernot the sellerholds the power.

CRM

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. The most successful blogs hit this trifecta.

Real Estate

Hubspot Marketing

JULY 23, 2025

That's where Customer Relationship Management (CRM) systems offer a transformative solution. That's where Customer Relationship Management (CRM) systems offer a transformative solution. BTW: Did you know that Scrums.com reduced deal closing time by 50% by implementing HubSpot’s Sales Workspace ? Table of Contents What is a CRM for HR?

CRM

Animalz blog

JULY 3, 2025

Smart marketers are rediscovering what they’d forgotten: SEO is just one way to generate pipeline, educate the market, and build authority — there are many others. Examples: Our own Revive content decay tool and SEO Forecasting Calculator continue generating leads even years after launch.

PR

Lynton Web

APRIL 23, 2025

The natural tension between corporate standardization and brand autonomy creates perfect conditions for leads to disappear, making accurate ROI measurement impossible and reducing strategic decisions to educated guesses. Look for these telltale signs that indicate your multi-brand lead process needs an overhaul.

Management

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one.

Education

Neil Patel

JANUARY 8, 2021

While advanced security features don’t exist in free web hosting platforms, they should at least offer a free SSL certificate. If you’re launching a basic ecommerce site on a free hosting platform, a free SSL certificate is non-negotiable. You want a quick and easy way to start a website yet have no clue how web hosting works.

Non-Profit

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education

Hubspot Marketing

FEBRUARY 21, 2019

As for me, I’d grab an old keepsake box filled with things from my childhood, a necklace from my boyfriend, my phone and computer (for pictures and writings!), and an old Iowa sweatshirt of my dad’s. But I’d also have to say that my identity, social security number, credit cards, and bank accounts are valuable to me. Cybersecurity Terms to Know.

Non-Profit

Neil Patel

SEPTEMBER 7, 2020

That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss is mad and your employees stumble around trying to figure out what to do next. You drive home wondering what went wrong and why the universe is working against you.

Management

Marketing Insider Group

JULY 28, 2020

How do you get everyone on board with real agility vs. continual last-minute pivots? How do you get everyone on board with real agility vs. continual last-minute pivots? Training and Education. Are there any Agile certifications you recommend? Many of them are questions I hear quite often, so I’ve collected (and answered!)

Marketing

Hubspot Marketing

JUNE 21, 2023

Then it highlights your skills, accomplishments, and education. It considers everything you’ve learned, even in non-traditional formats, making it a genius solution if you have employment gaps. Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps?

Management

Neil Patel

OCTOBER 9, 2020

From two agents wasting time on the same request to customers or employees sitting around for hours waiting on an answer, things can get really hectic without the right tools and software. And it could even damage your reputation forever. You don’t want that and I don’t want that for you, either. How to Choose The Best Help Desk Software For You.

CRM

Chief Martec

JANUARY 25, 2022

For marketers, having martech apps and platforms vigorously compete with each other for who can provide them the best integrated solutions is a wonderful thing. The call to better integrate martech is being heard. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. The good news: this is doable.

CRM

Hubspot Marketing

DECEMBER 1, 2023

I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless.

Marketing

Marketing Insider Group

JUNE 15, 2020

Creating a report that has real meaning for B2B marketers is challenging. With trillions of data points and millions of quotable stats available within a few keystrokes or the tap of a finger, producing something of relevance and value gets harder every year. Now that I’ve set the table, let’s sink our teeth into some juicy insights. By the People.

Whitepaper

Unbounce

FEBRUARY 11, 2019

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. Industry: Education. And a messy one can hurt them.). Pretty simple, right? Test new ideas using A/B testing.

Education

Hubspot Marketing

JUNE 28, 2023

This could be through routine tasks, on-the-job training, or even continued education funded by the company. Provide evidence of your hard skills through certifications and training. That’s a significant percentage, and it’s all because of skill gaps. Sometimes, it’s not there, making it even worse.

Digital Marketing

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. .

Direct Mail

Hubspot Marketing

FEBRUARY 7, 2024

There are a lot of educational resources out there to read and watch that will help you build your knowledge of SEO. You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I'll walk you through the basic vocabulary you need to know and tips for learning SEO on your own.

SEO

Hubspot Marketing

JANUARY 11, 2023

It should contain details of your employment and education as well as your unique value proposition. Depending on the company and the job, you can also add skills, certifications, and other sections to your marketing resume. In this article, we'll show you both new-aged and tried-and-true methods for building the perfect resume.

Management

Hubspot Marketing

AUGUST 25, 2022

Your website inspiration journey starts here. Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website. Keep in mind that web designs are fluid and change often.

Place

Hubspot Marketing

DECEMBER 8, 2023

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples.

SEO

Duct Tape Marketing

JULY 16, 2012

In this step you must move towards gaining permission to continue a conversation. Buy tactics – give more than promised, add a bonus, create a new customer kit, look for ways to get increase education for more than the buyer, make it easy to for buyer to sell the solution internally.

eBook

Sprout Social

AUGUST 16, 2023

Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014.

Branding

Hubspot Marketing

MAY 26, 2023

Your email subscribers have already expressed interest in similar content offers, and if this new ebook continues to provide value for problems they need help with, this is another opportunity to continue engaging them. Content offers, like ebooks, can convert your existing traffic and even attract new traffic.

eBook

Duct Tape Marketing

AUGUST 29, 2017

In order to map out your customer journey, you must understand who your audience is, and I mean really understand their wants, needs and pain points, as well as the types of questions they’d ask themselves before they even seek a solution like yours. Types of content: Blog posts answering common client challenges (to help boost SEO).

Customer Journey

Digital Marketer

JULY 8, 2022

For business owners to be RELIEVED that you have a solution to present? You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. EVERYONE has an opinion. This isn’t anecdotal either.

Marketing

Vertical Response

JUNE 16, 2024

A community manager builds, maintains, and nurtures a brand’s online community. They connect with followers and create engagement that aligns with the brand’s vision. In today’s digital world, their role is crucial for turning casual interactions into lasting relationships. However, the community manager job description is not one-size-fits-all.

Management

Sachs Marketing Group

AUGUST 16, 2023

By implementing measures like SSL certificates, regular updates, strong passwords, regular backups, scanning, utilizing security tools, and hiring professionals, you can safeguard your site against potential threats and breaches. Without an SSL certificate, any information entered on your site can be intercepted by third parties.

Education

Litmus

SEPTEMBER 18, 2020

Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications. As the “New Normal” continues its takeover, how can marketers create opportunities and continue to deliver value for their customers and business? catches up.

Law

Digital Marketer

JANUARY 2, 2023

Write them down and keep them somewhere so you can continually reference them throughout the year. The Industry’s Most Comprehensive E-Commerce Marketing Certification For The Modern Marketer. Digital marketing is becoming more and more competitive. According to Census Bureau’s data , almost 5.5 Create a Sales Plan.

User-Generated

Rock Content

JUNE 27, 2023

Via thorough observation and analysis, our SEO team recognized that our top-of-the-funnel educational content, which had served us well for years, would not be sufficient for the new task of generating more conversions. Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses.

SEO

Search Engine Land

MAY 12, 2023

What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services. Let’s talk about how.

Whitepaper

Duct Tape Marketing

FEBRUARY 16, 2023

David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker. Questions I ask David Barnett: [1:38] What are the steps someone needs to take to get their business ready to sell? [3:57]

Non-Profit

Duct Tape Marketing

MARCH 1, 2023

A New Generation of AI: ChatGPT written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about a trend that has gotten so high in the past few months, ChatGPT. Topics I Cover: [01:51] What is ChatGPT? [03:38]

SEO