Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. tag is the basic tracking code you need to place on your site. GTM makes setting up this tag as simple as a few clicks and pasting in an account ID. With the basic gtag.js

Analytics 130

Analytics Management Place Customer 130

Buffer Marketing

OCTOBER 31, 2023

That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to their content creation and planning. Tags is one of those features in Buffer.

Analytics 105

Analytics Management Product Social Media Marketing 105

Social Media Examiner

OCTOBER 31, 2023

Timestamp Product […] The post YouTube Updates: Product Tagging, Ads, Analytics, and More appeared first on Social Media Examiner. . #1: YouTube eCommerce Features YouTube recently announced three new features to help marketers and business owners sell more products on the platform.

Analytics 105

Analytics Product eCommerce Marketing 105

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Branding 123

Branding Fashion Non-Profit Marketing 123

Search Engine Roundtable

AUGUST 3, 2022

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is not changing today but it sounds like it will change in the future.

Management 110

Management 110

Search Engine Journal

DECEMBER 8, 2021

Discover the tagging best practices and innovative tactics top publishers use to improve search visibility and the discoverability of content. The post Tag Pages & Content Tagging For SEO: A Complete Guide appeared first on Search Engine Journal.

SEO 114

SEO 114

Search Engine Land

MAY 3, 2023

Previous Google advice was to require those who syndicated your content to use a canonical tag to communicate to Google that the content is being copied from your site. ” Even before that, Google News had a specific tag to indicate the source of your content. No one used it, so Google stopped supporting it. Why we care.

Communications 108

Communications SEO 108

Search Engine Journal

MARCH 29, 2022

In this week's Ask An SEO column, you'll learn when and where to use blog tags and how much they really impact your site's SEO. The post Tagging Blog Posts: Do Blog Tags Help SEO? appeared first on Search Engine Journal.

SEO 97

SEO 97

Search Engine Journal

DECEMBER 7, 2022

Let's take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal.

Management 131

Management Analytics SEO Marketing 131

Neil Patel

JULY 23, 2021

Case in point: Page title tags. Title tags are one of the cornerstones of SEO. Moz explains , “Title tags are the second most important on-page factor for SEO, after content.”. Moz explains , “Title tags are the second most important on-page factor for SEO, after content.”. That’s where page title tags come in.

SEO 144

SEO Place Branding Communications 144

Search Engine Land

MARCH 27, 2023

Title tags are another area the platform can help you with. Even if Google doesn’t always use them , title tags are still a critical on-page SEO element. This article examines how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags. If you have your own process, you can implement that.

SEO 97

SEO Place Search Marketers Marketing 97

Search Engine Land

MARCH 8, 2023

Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager. What Tag Coverage is. Dig deeper. Why we care.

Analytics 96

Analytics Management Advertising Advertisers 96

Search Engine Roundtable

JANUARY 6, 2023

Google's John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running out of ideas and need some inspiration, you can leverage the tools for some ideas.

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145

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. What are YouTube tags. How to add tags to YouTube videos. How to find popular YouTube tags. What are YouTube tags?

Real Estate 92

Real Estate User-Generated Marketing Marketers 92

Lynton Web

JANUARY 31, 2023

As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. In this blog, we’ll discuss a few dos and don’ts for your keyword and meta tag strategy to help you see more organic traffic in no time. What Are Keywords and Meta Tags?

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Martech

OCTOBER 12, 2022

In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. It is auto-populated if auto-tagging on Google Ads and Google Analytics 4 are turned on. This is part 7. Links to all the articles are at the end of the post.

Analytics 107

Analytics Customer Marketing Marketers 107

Neil Patel

DECEMBER 31, 2022

Now, there’s plenty I could talk about when covering technical SEO, but I want to focus on one specific area: hreflang tag issues. This article will explain hreflang tags and how to use them correctly. We’ll also share some common mistakes that can lead to hreflang tag issues, along with tips for correct hreflang implementation.

SEO 90

SEO Customer Place 90

Search Engine Land

JANUARY 21, 2022

This new robots tag lets you define if you want your content indexed when it’s embedded through iframes or other means. Please visit Search Engine Land for the full article.

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118

Search Engine Journal

OCTOBER 15, 2022

Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page. The post Google Replaces Title Tags With Site Names For Homepage Results appeared first on Search Engine Journal.

SEO 145

SEO 145

Martech

DECEMBER 6, 2022

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. Tagging is for users. Are tags metadata?

User-Generated 90

User-Generated Copywriting Management Product 90

Search Engine Roundtable

FEBRUARY 2, 2023

Microsoft Bing posted a new blog post saying "for XML sitemaps, one of the most critical tags you can include in your sitemap is the "lastmod" tag." And it will become even more critical as Bing is reworking its crawl scheduling stack to rely more on this lastmod field.

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107

Search Engine Journal

DECEMBER 27, 2021

Header tags still serve an important function – for your users and your SEO. Here are 7 header tag best practices for SEO. The post How To Use Header Tags: SEO Best Practices appeared first on Search Engine Journal.

SEO 143

SEO 143

Search Engine Land

OCTOBER 5, 2022

The title tag is one of the most important SEO elements. In my experience, optimizing title tags can give rankings a strong boost. There are many different ways to approach optimizing a title tag. Though other SEOs suggest it’s okay to have title tags that are up to 70 characters long. Stuffed with keywords.

SEO 97

SEO Branding 97

Hootsuite

AUGUST 20, 2021

If you want to make sure your YouTube videos are being seen by the right people, you need to understand how YouTube tags work. This article will walk you through what tags are on YouTube and why they’re important for both content creators and the platform’s algorithm. What are tags on YouTube? on Google).

User-Generated 144

User-Generated Social Media Marketing Management Marketing 144

Search Engine Journal

JANUARY 31, 2023

Maximize the visibility of news articles with tips from Google's John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps appeared first on Search Engine Journal.

SEO 124

SEO 124

Search Engine Roundtable

JANUARY 27, 2023

Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag "appropriately." What does it mean by appropriately? That is Gary for you.

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97

Search Engine Journal

AUGUST 18, 2021

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal.

SEO 143

SEO 143

Search Engine Journal

JULY 19, 2022

Google's update to their documentation on how to control title tags in the search results makes the guidelines clearer. The post Google Clarifies Title Tag Guidance appeared first on Search Engine Journal.

SEO 102

SEO 102

Practical eCommerce - Marketing

AUGUST 14, 2022

Google's new all-in-one tag addresses the cookie-less future and streamlines Ads' management while continuing accurate data collection. The post New Google Tag Improves Privacy, Ad Management appeared first on Practical Ecommerce.

Management 91

Management eCommerce 91

Search Engine Journal

OCTOBER 31, 2021

Google's John Mueller suggested steps to take to fix title tags so that Google stops rewriting them The post How to Fix Google Title Tag Rewrites appeared first on Search Engine Journal.

SEO 138

SEO 138

Search Engine Journal

DECEMBER 22, 2021

Here are some tips on title tag optimization. The post Title Tag Optimization: A Complete How-to Guide appeared first on Search Engine Journal. Discover the right balance between incorporating important keywords with also matching the intent for the topic.

SEO 143

SEO 143

Search Engine Journal

DECEMBER 5, 2021

You'll find all kinds of opinions online about the value of H1 tags for SEO. The post Are H1 Tags A Google Ranking Factor? How much do they matter? appeared first on Search Engine Journal.

SEO 135

SEO 135

Search Engine Journal

OCTOBER 31, 2021

Google's John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact The post Title Tags are a Tiny Ranking Factor appeared first on Search Engine Journal.

SEO 136

SEO 136

Search Engine Land

JULY 18, 2023

The meta tag is the way Once a publisher has identified an appropriate license, this license still needs to be communicated. As such, to separate these use cases and allow for a more refined yet also easier approach for publishers, I recommend we use a meta tag instead. Using meta tags does not stop crawling, like the meta noindex.

Communications 93

Communications Management Product Place 93

Search Engine Journal

MAY 4, 2022

With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. The post Hreflang For Beginners: Getting Started With Multilingual Website Tags appeared first on Search Engine Journal. Avoid mistakes and set it up with this beginner-friendly guide.

Management 110

Management 110

Search Engine Roundtable

NOVEMBER 21, 2022

Google has made a minor updated to the meta tags and attributes that Google supports help documentation and added the two tags Google does not support. Those include the meta keywords tag and HTML tag lang attributes.

SEO 85

SEO 85

Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

Promotion 89

Promotion Product Customer Management 89