Search Engine Land

MAY 9, 2024

We also need to care about AI. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). Generative AI might Generative AI has become a significant topic for brands worldwide. Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions.

Management 108

Management User-Generated eCommerce Affiliate Marketing 108

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Why do you want to experiment with AI in the first place? I could practically retire.

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience.

User-Generated 138

User-Generated Price Branding Communications 138

Search Engine Land

FEBRUARY 19, 2024

It is possible to publish excellent content and still see it fail to rank. You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). Search and review: Review the SERPs and document content type. Standing out in search is not easy.

SEO 117

SEO Whitepaper User-Generated Price 117

Digital Marketer

SEPTEMBER 18, 2023

Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater. But truth be told, a lot of AI content lacks the warmth, the humor, the “je ne sais quoi” that makes us human. Let’s unpack the limitations of AI-generated content.

Transform 120

Transform User-Generated Marketing Marketers 120

Rock Content

AUGUST 1, 2023

While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. From enhancing visual graphics to streamlining search engine optimization, the world of AI opens doors to possibilities we’re only just beginning to explore.

Transform 90

Transform User-Generated SEO Communications 90

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme.

User-Generated 117

User-Generated Thought Leadership Customer Journey Management 117

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy.

Management 138

Management SEO Key Performance Indicator User-Generated 138

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.

Customer loyalty 119

Customer loyalty SEO User-Generated Product 119

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 78

Market Trends CMO Transform User-Generated 78

Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

Transform 125

Transform User-Generated Marketing Marketers 125

Scoop.it!

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. When we’re done, you’ll be able to figure out whether or not AI is a worthwhile investment for your business.

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Rock Content

SEPTEMBER 27, 2023

You probably already know what a buyer persona is (and if you don’t, I recommend reading this post ) and its importance within a marketing strategy. You can find it within WriterAccess , our freelancers’ content marketplace. What is the AI Persona Builder? Now, don’t expect me to be overly promotional here.

Digital Marketing 103

Digital Marketing SEO Analytics Marketing Strategy 103

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Customer 96

Customer CMO User-Generated Advertising 96

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions). That’s just not what we do.”

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Rock Content

APRIL 20, 2023

Back in April 2022, the headline few wanted to see blared from Search Engine Journal: “Google Says AI Generated Content Is Against Guidelines.” John Mueller, Webmaster Trends Analyst at Google , was quoted in the article saying that AI-written content is considered to be automatically generated content, which is treated as spam.

SEO 81

SEO Whitepaper User-Generated eBook 81

Search Engine Land

FEBRUARY 9, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

User-Generated 117

User-Generated SEO PR Digital Marketing 117

Buffer Marketing

JULY 31, 2023

If you’ve ever checked your work with Grammarly or recorded a meeting with Otter, you’ve used AI. However, more people are paying attention to the AI tools that make up their kits and how they use them. Thanks to the speedy advances in AI technology (ChatGPT anyone?) creating content’s easier than ever.

User-Generated 82

User-Generated Thought Leadership Communications SEO 82

Welcome Software

JANUARY 12, 2024

Back at work, I’ve got new enthusiasm powered by an endless stream of holiday treats that came across my plate in December, but I can already see the bright shiny content strategy I dreamed up in November slipping away. But the fun stuff that makes me love content marketing and pushes me professionally?

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Bannerflow

JUNE 1, 2023

Meta actively monitors subscribed accounts to prevent the creation of fake profiles. TikTok Montana to ban TikTok on all devices from January 2024 Montana has become the first US state to completely ban the popular short video app TikTok. To qualify, users must be at least 18 years old and submit an official ID for authentication.

User-Generated 98

User-Generated Transform Law Price 98

Rock Content

SEPTEMBER 14, 2023

In today’s fast-paced digital marketing realm, the skillful creation of content outlines is a cornerstone of success. Whether you’re a seasoned content manager, a savvy SEO expert, or a growth hacker on a mission, the importance of crafting content blueprints cannot be overstated.

Transform 59

Transform SEO Industry Insights Digital Marketing 59

Digital Marketer

DECEMBER 21, 2023

When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Is AI for you? Want to get certified in Content Marketing?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Content Assistance has been available for social media since May.

Customer Journey 98

Customer Journey Law Analytics CRM 98

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. But stop for a moment and ask yourself a few questions: Do I really know what AI is?

Whitepaper 107

Whitepaper User-Generated Food CRM 107

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. What comes to mind when you think of the fading days of summer?

SEO 135

SEO User-Generated Shoppers Retail 135

Rock Content

OCTOBER 13, 2023

Content marketing is essential for the online positioning of any company, regardless of its segment of activity. Without it, you may become completely dependent on pay-per-click (PPC) or other paid media channels and we all know that may not be the best long-term strategy. Education companies are no exception to that.

Education 79

Education User-Generated Product SEO 79

Use Insider

MAY 13, 2024

6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Before we dive in, note that you can build all of these workflows with Insider — our AI-native platform for individualized, cross-channel customer experiences.

Price 52

Price eCommerce Marketing Marketers 52

Rock Content

MAY 8, 2024

If you work with Content Marketing and SEO and haven’t been on a desert island with no internet for the past two months, you’ve probably read and heard a lot about Google’s March 2024 Core Update. The March 2024 core update is complete, having ended on April 19. Or maybe you are simply a little lost.

SEO 71

SEO User-Generated Copywriting Entertainment 71

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.

Whitepaper 91

Whitepaper Copywriting Transform User-Generated 91

SocialPilot

FEBRUARY 26, 2024

Instead, it highlights the collaborative potential of humans and AI. Instead, it highlights the collaborative potential of humans and AI. When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement.

Transform 70

Transform User-Generated Marketing Marketers 70

Rock Content

APRIL 9, 2023

Artificial intelligence (AI) is the widespread practice of incorporating smart machines and services into our daily lives — to make them better, more efficient, and more fulfilling. AI can take many forms. What is AI-Powered SEO? Google’s BERT and Rankbrain algorithms, for example, are powered by AI. To put it simply?

SEO 86

SEO User-Generated Digital Marketing Food 86

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. But like most tools, AI copywriters are only as powerful as the person using them. Join the list What is AI copywriting? AI is a tool.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Customer Journey 99

Customer Journey User-Generated CRM Analytics 99

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Hubspot Marketing

MAY 16, 2023

If you're like me, you sometimes wonder if the other voice is a human or an astute AI assistant. An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries. But how can AI assistants help marketers? Creating content.

CRM 95

CRM Marketing Marketers User-Generated 95