Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z. What are their pain points?

Transform

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. It is an excellent means to establish thought leadership, attract potential clients, and drive them to your website or inbox.

Thought Leadership

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Turn customers and followers into your brand advocates.

PR

Hootsuite

APRIL 29, 2025

Kim Snow is the Head of Demand Generation at TeamOhana. Plus, the Amplify mobile app lets user share on the fly. A little picky, but it would be cool if you could set separate goals for individual users. So, in this guide, Ive reviewed eight popular options and organized them for the types of teams theyd work best for.

Price

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to. Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5.

Copywriting

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Animalz blog

JULY 8, 2025

Lane also goes into her two main customer personas: practical “builder” use cases that power PLG sign-ups and strategic thought leadership for enterprise buyers. Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content.

Thought Leadership

Marketing Insider Group

APRIL 29, 2025

Think: email workflows triggered by a whitepaper download or homepage content that changes based on industry. Buyers want to see who you’ve helped, what results you’ve delivered, and what real users think. io: Leads with value-first thought leadership and instant product clarity.

CRM

Exposure Ninja

DECEMBER 12, 2024

Google’s UK users have dropped year-over-year for the first time ever – and that’s before ChatGPT even had web search capabilities. Just ask Unbounce – they went from owning the featured snippet for ‘how to improve sales conversion rate’ to being buried beneath AI-generated content. Their traffic?

Thought Leadership

Animalz blog

AUGUST 5, 2025

Kirti’s team applies a two-tier system: Use AI tools like Copilot and Firefly to speed up drafts and design for lower-priority content, and keep high-impact thought leadership human-led. Kirti is known for combining SEO with thought leadership. 31:44) Kirti sees generative AI as both helpful and challenging.

Thought Leadership

Animalz blog

JUNE 24, 2025

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. Zuddl (41:41): New platform that auto-generates clips and transcripts, enabling same-day follow-up after webinars.

B2C

Animalz blog

JULY 1, 2025

In other interviews, she shared how she led teams through layoffs, and challenged the myth of “one-off thought leadership.” Substack app : Tracey’s preferred “lean-back” reading platform, cited for its user experience and reading habits. And then of course how much ARR did that generate?

Promotion

Lusha

DECEMBER 9, 2024

Its goals are to: Build relationships Generate leads Nurture prospects Drive sales It’s a focused way to share valuable content, show your expertise, and build trust with potential clients. Thought Leadership : Show that your company is an expert in your industry by sharing valuable insights and knowledge.

Email Marketing

Martech

FEBRUARY 19, 2025

This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Demographics Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. of TikTok’s US user base are Millennials.

Gen Z

Animalz blog

MAY 27, 2025

” (10:0811:21) Kay-Kays three-layer strategy balances evergreen product needs, big campaign pushes, and unique thought leadership from subject matter experts. This keeps content relevant and defensible, especially as AI-generated noise rises. whitepapers and find out how to set the new benchmark for your industry.

Shipping

Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. At the enterprise level, you need content, creative, product marketing, and demand generation working together. whitepapers and find out how to set the new benchmark for your industry. No one can work alone.

Advertisers

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Great thought leaders are not necessarily great writers.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Ask users to sign up, share, or follow. Here they are! Add Relevant CTAs.

Whitepaper

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The fact is, many of the leads generated by such offers are fake (i.e. Are the leads you’re gathering really worth the damage to your user experience?

Whitepaper

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. How can marketing departments efficiently monitor triggering events to generate more effective. Lead generation, lead management and. Create a resource-rich sales portal.

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value.

Whitepaper

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

Whitepaper

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. What I thought was the exception was actually the norm. What can they do? What can they do?

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You can run surveys on your website asking specific questions from users who visit your site. An example of one would be an exit survey for when users leave the site. It’s always good to have a quick look at your competitor sites to see what their users care about. What content is generating Sales? - Interviews.

Content Marketing

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Set sail with thought leadership opportunities.

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    Ask any big ticket sales person if they would rather have 10 appointments with VP level decision makers or 50 leads of VPs that have downloaded a whitepaper. 

Thought Leadership

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. By 2021, the number of global smartphone users is expected to pass 3.8 But getting there requires patience.

Whitepaper

Marketing Insider Group

SEPTEMBER 28, 2020

Build thought-leadership and credibility. Value-building content includes: Infographics and checklists: Generate shares and earn engagement through digestible materials that mix data with solutions. Through the consideration phase, users research and decide whether or not your brand is the right fit. Increase engagement.

Whitepaper

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Promote Content Across Your Website. It just makes sense.

Promotion

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Webinars are a key piece in the B2B marketer’s toolkit. Scarcity drives demand.

Whitepaper

Adobe Experience Cloud Blog

JUNE 14, 2013

It may be marketer defined content or it might, in the case of a photo contest, be user generated. On average, when companies produce and distribute interactive content, they generate: Click rates of 50%. Forescout uses personality quizzes to perform pre-sales qualification and deliver targeted whitepapers.

Whitepaper