Search Engine Land

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. While ads are not currently available on Threads (though they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. What Threads is saying. Why we care. Why topic tags?

User-Generated 118

User-Generated Advertising Advertisers Search Marketers 118

Buffer Marketing

JANUARY 23, 2024

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting.

User-Generated 119

User-Generated Promotion Management Communications 119

Search Engine Land

MARCH 4, 2024

Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. What Threads is saying. However, while access to the Beta is limited at this time, Threads is planning to make the API broadly available by the end of June. Why we care. ” Accessibility. .”

Analytics 112

Analytics User-Generated Management Branding 112

Buffer Marketing

JANUARY 23, 2024

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting.

User-Generated 114

User-Generated Promotion Management Communications 114

Martech

MARCH 5, 2024

Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, and disrupting ad creation and management as well. The incident began around 10:00 a.m. Eastern time. The outage hit users in the U.S., Get MarTech!

Management 109

Management Social Media Marketing Advertising Advertisers 109

Search Engine Land

MARCH 5, 2024

Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users attempting to log onto the websites and apps are encountering error messages, preventing them from refreshing their feeds as usual.

Communications 106

Communications Management Search Marketers Marketing 106

Buffer Marketing

JANUARY 2, 2024

After a record-breaking launch and a quick drop-off in regular users, Threads is on the up once more. However, Threads’ barebones features failed to hold users’ interest, and within weeks, active users, time spent, and sessions were down by 75 percent. 🤫 Want to schedule your Threads with Buffer?

Transform 112

Transform Analytics Product Social Media Marketing 112

Businesses Grow

JULY 10, 2023

So let’s explore today the case against Threads. What’s the problem with Threads? Threads is the same as Twitter, with far less meaningful functionality. What problem is solved by Threads? Twitter drama Many early Thread advocates are relieved to be away from the Musk-induced Twitter drama. Spoiler alert: NO.

Gen Z 112

Gen Z Place Education Branding 112

Hootsuite

AUGUST 14, 2023

Instagram Threads rocked the internet when it debuted in early July 2023; the Meta-owned alternative to Twitter (recently renamed X) racked up more than 100 million users within hours of its launch. Instagram Threads is a text-based conversation app. Get ready to get Thread-y, people. I’ll start: Banana.

Transform 81

Transform Entertainment User-Generated Social Media Marketing 81

Hubspot Marketing

OCTOBER 23, 2023

Threads , Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. Despite its initial success, will Threads meet the same fate as many other young social media platforms? Is Threads losing steam? 21% said they substantially increased the time they spent on Threads.

Place 96

Place Product Social Media Marketing Marketing 96

Martech

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. Dig deeper: Marketing on Threads — What you need to know How topic tags work.

User-Generated 117

User-Generated Marketing Marketers Branding 117

Search Engine Land

DECEMBER 1, 2023

Meta is reportedly planning to launch Threads in the EU before the end of the year. Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships. Threads now has just shy of 200 million monthly active users, according to Meta CEO Mark Zuckerberg.

Advertising 103

Advertising Advertisers Search Marketers Product 103

Search Engine Land

AUGUST 24, 2023

Meta is widely rolling out its web version of Threads. The expansion to the web could potentially enhance Threads’ active user count and provide a solution to its retention issue. The web version of Threads, threads.net , works in a similar way to the app. What has Threads said? Why we care. How it works.

Promotion 97

Promotion Search Marketers Branding Marketing 97

Search Engine Land

JULY 11, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. How many people have joined Threads?

Marketing 98

Marketing Marketers Retail Advertising 98

Search Engine Land

JULY 12, 2023

Twitter is reportedly blocking links to its new rival, Meta’s Threads. The move means it will be more difficult for people to track down conversations on Threads and locate users’ profiles. The move means it will be more difficult for people to track down conversations on Threads and locate users’ profiles.

Analytics 98

Analytics Promotion Search Marketers Branding 98

Search Engine Land

JULY 20, 2023

Meta has been advising creators on what content they should post on Threads. The Threads algorithm balances post ranking with content discovery in news feeds – with a huge priority on the latter. Instagram suggested that interactive content is a great way for a brand to get noticed on Threads. Why we care. Engage your followers.

Branding 94

Branding User-Generated Search Marketers Marketing 94

Hubspot Marketing

DECEMBER 11, 2023

It’s X vs. Threads, the battle of short-form social media. In the other corner, we have rookie Threads, who’s betting big on user control and wants everyone to play nice. Will Threads promise a better, safer platform for public conversations? Will Threads promise a better, safer platform for public conversations?

Gen Z 93

Gen Z Branding Advertising Advertisers 93

Social Media Examiner

AUGUST 1, 2023

Did you miss the latest changes to Threads? In this article, we explore changes from Threads that matter to marketers. #1: 1: About Threads Threads, the text-first app built by the Instagram team, launched on July 6, 2023 and grew to 100,000,000 users within days. Wondering which new features are important to marketers?

Marketing 86

Marketing Marketers Social Media Marketing 86

CMO Network

JULY 25, 2023

Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. Is this the beginning of the end for Threads?

CMO 98

CMO 98

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. How many people have joined Threads?

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

CMO Network

AUGUST 23, 2023

Meta’s Threads app has been on a roller-coaster ride of user engagement. Can a web version of the app increase the number of users and the time they spend on Threads?

CMO 88

CMO 88

Search Engine Land

JULY 13, 2023

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving a little frustrating for brands wanting to be one of the first to advertise on the fastest-growing social app in the world. Why we care.

Promotion 97

Promotion Branding Advertising Advertisers 97

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy.

Social Media Marketing 92

Social Media Marketing Marketing Marketers Promotion 92

Hubspot Marketing

NOVEMBER 6, 2023

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). All the hype at the start of Meta's newest property may have you wondering, "Should my business use Threads?"

Gen Z 93

Gen Z Branding eCommerce Social Media Marketing 93

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. (The So what does Threads mean for marketers?

Entertainment 98

Entertainment User-Generated Social Media Marketing CMO 98

Practical eCommerce - Marketing

AUGUST 7, 2023

Despite the post-launch traffic drop, Threads will benefit from Meta's quick adjustments and X's turmoil. The post Here’s Why I’m Sticking with Threads appeared first on Practical Ecommerce.

eCommerce 83

eCommerce 83

Sachs Marketing Group

JULY 6, 2023

Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. billion active users, Threads is positioned to skyrocket in popularity and attract massive adoption as a Twitter alternative. What is Threads? This kind of engagement is invaluable for building brand loyalty and trust.

Social Media Marketing 81

Social Media Marketing Promotion Energy Communications 81

illumin

NOVEMBER 10, 2023

Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates. But where is the social network now?

Gen Z 52

Gen Z Advertising Advertisers Place 52

Search Engine Land

JULY 5, 2023

Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.

User-Generated 88

User-Generated Advertising Advertisers Digital Marketing 88

Hubspot Marketing

AUGUST 8, 2023

Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to "X" by Elon Musk). Dubbed a "Twitter Killer," Threads amassed 100 million users in just five days. So how are content creators adapting to the new Instagram Threads? So how are content creators adapting to the new Instagram Threads?

User-Generated 83

User-Generated Promotion Place Branding 83

Hubspot Marketing

JULY 12, 2023

Then Came Threads, Meta’s Twitter Alternative Zuckerberg did what he does best , launching a Twitter look-alike app called Threads under the Meta umbrella. So far, audiences are into it — in just under a week, Threads has racked up over 100 million users. To join Threads, users must have an active Instagram account.

Entertainment 81

Entertainment Place Communications Advertising 81

SmartBrief - Marketing

OCTOBER 9, 2023

Meta launched the Threads app on July 5 , and barely a month later, the Instagram spinoff lost nearly 80% of its daily active users. Insider Intelligence forecasts that the Threads app will have 23.7 The two most common questions marketers are asking are, “Is Threads going to survive?” million monthly active users.

User-Generated 52

User-Generated CMO Digital Marketing Promotion 52

CMO Network

OCTOBER 11, 2023

The conflict in Gaza is highlighting a key difference in the user experience at Threads vs. that of its larger rival, X.

CMO 102

CMO 102

Buffer Marketing

AUGUST 3, 2023

Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform.

Social Media Marketing 74

Social Media Marketing Entertainment Communications Education 74

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The response to Threads was different. Threads has generated a lot of discussion since then. What is Meta’s Threads? Threads is a text-based social network developed by Meta’s Instagram team.

User-Generated 93

User-Generated Energy Management Branding 93

Practical eCommerce - Marketing

SEPTEMBER 19, 2022

A Twitter thread is a series of connected tweets that function as a sort-of short blog post. The post Building the Perfect Twitter Thread appeared first on Practical Ecommerce. It's a good way to grow followers and subscribers. We explain.

eCommerce 83

eCommerce 83

Exposure Ninja

JULY 24, 2023

Meta dropped their new Threads app yesterday, and it got 10 million users in seven hours. That’s what we’re going to answer today, starting by explaining exactly what Threads is. What Is Threads? Threads is a new “microblogging” platform, very similar to Twitter. Now that’s impressive. Are there any dangers?

Marketing 52

Marketing Marketers Shipping B2C 52