Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. The tool shares if a topic is hot, building traction, or declining.

Health 109

Health Place Marketing Plan Content Marketing 109

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 96

Content Marketing Key Performance Indicator Marketing Marketers 96

Marketing Insider Group

AUGUST 13, 2019

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read.

Content Marketing 99

Content Marketing Entertainment Marketing Marketers 99

Neil Patel

AUGUST 31, 2021

Luckily, Twitter trending topics are an up-to-the-minute resource for staying on top of what’s hot. From that, you can build campaigns and content around topics that matter. What Are Twitter Trending Topics and How Do They Work? Twitter trending topics are based mainly on Twitter’s algorithm.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Content Marketing Institute

NOVEMBER 5, 2021

Read our hot takes on this cool content. Continue reading → The post 3 Cool Content Campaigns That Tackle Hot (and Warm) Topics appeared first on Content Marketing Institute. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots.

Health 131

Health Content Marketing Branding Marketing 131

Hubspot Marketing

SEPTEMBER 22, 2022

Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive. Here’s what you need to know about boosting traffic with these common content types. Topical Content Pros and Cons.

SEO 113

SEO Market Trends Marketing Plan Customer 113

Practical eCommerce - Marketing

OCTOBER 2, 2023

Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023. The post 5 Content Marketing Ideas for Nov. 2023 appeared first on Practical Ecommerce.

Content Marketing 107

Content Marketing eCommerce Marketing Marketers 107

Practical eCommerce - Marketing

DECEMBER 3, 2023

Thus month's installment includes topics for "national days," promotional calendars, product innovation, and more. The post 5 Content Marketing Ideas for January 2024 appeared first on Practical Ecommerce.

Content Marketing 93

Content Marketing eCommerce Marketing Marketers 93

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Content Marketing Institute

JULY 28, 2020

Topical content has advantages, but it also can trip you up. How do you decide when to pursue trending topics or stick with evergreen content? Continue reading → The post 3 Questions to See If You Should Tackle Trending Topics appeared first on Content Marketing Institute.

Content Marketing 139

Content Marketing Marketing Marketers 139

Content Marketing Institute

OCTOBER 25, 2023

To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.

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Neil Patel

DECEMBER 24, 2022

Unless you’ve been living in a cave for the last couple of years, you’ve probably heard the term “topical authority” used a heck of a lot in the SEO community. But what is topical authority? Given how much SEOs discuss it, you probably realize that topical authority is pretty vital to your site’s rankings—and you’d be right.

SEO 88

SEO Digital Marketing Place Customer 88

Scoop.it!

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. It’s a big part of why they have a strong online community of 500,000 marketers.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Search Engine Land

OCTOBER 24, 2023

Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. Enter AI-driven tools that can suggest content ideas based on current trends, search patterns and competitor analysis.

Content Marketing 123

Content Marketing User-Generated Marketing Marketers 123

Scoop.it!

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? And, sure — well-written, curated content works wonderfully in this regard. It provides consumers with value without compromising it with sales pitches.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Martech

AUGUST 13, 2021

And yet, they demand content. So it’s a good idea to pay close attention to this demand wherever it is, and build out a content demand chain. The Real Story’s Tony Byrne has much more to share on this topic below. In many cases, your customer is consuming the content while doing something else. ” Read more here.

Retail 124

Retail Entertainment Advertising Advertisers 124

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. AI and automation simplify data analysis, audience engagement, and content reach. But, what could that look like for your content creation process? In what ways can AI help drive your content marketing for better outcomes? Ready to write an article?

Content Marketing 97

Content Marketing Marketing Marketers Analytics 97

Content Marketing Institute

JANUARY 11, 2021

Luckily, there is a potential solution that also builds a library of useful content for your target audience. Continue reading → The post How to Get Ranked and Read With a Topic Cluster Model appeared first on Content Marketing Institute.

Content Marketing 131

Content Marketing Marketing Marketers 131

Practical eCommerce - Marketing

OCTOBER 18, 2022

Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more. The post 5 Content Marketing Ideas for November 2022 appeared first on Practical Ecommerce.

Content Marketing 126

Content Marketing eCommerce Marketing Marketers 126

Orbit Media Studios

JULY 19, 2023

Export content performance data from GA4 GA4 has the performance of your content marketing in various ways (traffic and engagement) and in various channels (organic search, social media, etc.). Now pick the metrics most useful for content marketing analysis. Click Apply then click Save. I’m using 6 months.

Analytics 69

Analytics User-Generated SEO Digital Marketing 69

Scoop.it!

SEPTEMBER 30, 2022

With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. It involves getting good search engine rankings and staying updated about trending topics. You can view this data by keyword, location, topic, and country.

Transform 84

Transform User-Generated SEO Communications 84

Search Engine Journal

SEPTEMBER 29, 2021

Check out these 14 tools for finding trending topics in your industry, to inform your SEO and content marketing campaigns. The post How to Find What’s Trending: 14 Tools for Topic Inspiration appeared first on Search Engine Journal.

SEO 105

SEO Content Marketing Marketing Marketers 105

Search Engine Land

MARCH 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose.

Content Marketing 97

Content Marketing Marketing Marketers Branding 97

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Content Marketing Institute

JUNE 15, 2022

It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples. Continue reading →

Transform 109

Transform 109

Search Engine Journal

NOVEMBER 1, 2021

Topic clusters show Google that a website has lots of useful content and is relevant to a specific subject. The post Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon appeared first on Search Engine Journal. Here's how they work.

SEO 132

SEO Content Marketing Marketing Marketers 132

Influence & Co

MAY 25, 2022

Sales and marketing teams are increasingly on the same page about needing content marketing for sales enablement, given that it’s been shown to lead prospects deeper into their buyer journeys and make sales representatives more effective overall.

Content Marketing 104

Content Marketing Marketing Marketers 104

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 132

Content Marketing Copywriting Marketing Marketers 132

Search Engine Journal

SEPTEMBER 20, 2021

With increased importance and scrutiny, navigating YMYL niches is a major challenge to content creators. The post 10 Content Creation Tips for Navigating YMYL Topics appeared first on Search Engine Journal. Here’s what you need to know to get it right.

Content Marketing 127

Content Marketing SEO Marketing Marketers 127

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Content Marketing 117

Content Marketing PR Law CMO 117

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Content Marketing 121

Content Marketing SEO Marketing Marketers 121

DIY Marketers

MAY 14, 2022

Recently, I’ve been thinking about how to find trending topics in your industry. Because I’ve noticed that popular topics in my industry have just been way too competitive. So I figured, I need to identify trending topics in Marketing that aren’t being explained very well. I explain this here ).

Place 62

Place Marketing Strategy Content Marketing Branding 62

Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content? Share webinar content to establish authority by answering your audience’s questions and teaching them about trending topics in your industry.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Structure internal links by topic. Each pillar page and its supporting pages are topic clusters. All the content about blenders, microwaves, food processors, etc.,

SEO 104

SEO Customer Journey Content Marketing Food 104

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 137

Content Marketing Key Performance Indicator User-Generated Whitepaper 137