Martech

DECEMBER 1, 2023

Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. This article explores six types of AI use cases in marketing, each offering a unique contribution. Systems like ChatGPT use publicly available data, enhanced with user-provided data.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Martech

MARCH 28, 2024

Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Let’s examine specific use cases for AI in marketing. That’s no surprise.

Copywriting 128

Copywriting User-Generated CRM Marketing 128

Jeff Bullas

FEBRUARY 19, 2023

For those who don’t know, the Luddites were a group of 19th-century English textile workers who protested against the increasing use of machinery in the textile industry. The group was named after the mythical figure of King Ludd, who was said to have led a rebellion against the use of machines in England.

New Technology 207

New Technology Product Content Marketing Marketing 207

Search Engine Land

SEPTEMBER 5, 2023

What should we expect to spend?” Learn: How to communicate your spend projections and next steps. For this reason, the best first step in building a projection is to ask who you deliver the projections for and how the inquiring party plans to use them. “We want to hit {goal}. How to align on KPIs for the projections.

CMO 138

CMO Communications Branding Analytics 138

Search Engine Land

JANUARY 17, 2024

Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. But why haven’t budgets for video gone up? So, I looked for three better examples.

Transform 113

Transform Retail Marketing Marketers 113

Martech

DECEMBER 12, 2023

This leaves them with a suite of powerful tools, none of which are used to their full potential, resulting in wasted investments and missed opportunities. Identify areas where the process could be smoother or more efficient. Dig deeper: In this economy CMOs need to spend more on training, not tech 5. Ease of use?

Marketing 127

Marketing Marketers New Technology Management 127

Martech

JANUARY 30, 2024

Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Every article and example ever given seems to tie AI to CX through customer service interactions and agent efficiency. Many of the efficiencies that it introduces for employees directly impact customers.

Transform 142

Transform Customer Customer Journey User-Generated 142

Search Engine Land

APRIL 16, 2024

Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. Open the report What you’ll learn What is real-time marketing and how does it use real-time data? Open the report What you’ll learn What is real-time marketing and how does it use real-time data? That’s milliseconds.

Customer Journey 87

Customer Journey Marketing Marketers Customer 87

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

Transform 118

Transform Outbound Marketing CRM B2C 118

Search Engine Land

NOVEMBER 28, 2023

“Global advertising spend is set to grow […] 8.2% in 2024, a boost that will see the market top $1 trillion for the first time ever,” according to WARC’s Global Ad Spend Outlook 2023/24. Competition for ad inventory will continue; CPCs will rise, making improving efficiency all the more necessary.

Advertising 105

Advertising Advertisers User-Generated CRM 105

Search Engine Land

AUGUST 31, 2023

John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Getting started with Advanced Data Analysis Advanced Data Analysis is “an experimental ChatGPT model that can use Python, handle uploads and downloads,” according to OpenAI. Let’s explore how. SUBSCRIBE See terms.

Analytics 123

Analytics Search Marketers Communications SEO 123

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. Because of this, you’ll need to shift your strategies.

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Search Engine Land

DECEMBER 8, 2023

Google Product Suite The Google product suite covers many products, but we use Slides, Sheets and Docs the most. Google Docs allows us to cross-collaborate instantaneously, both internally and externally. Having one digital document allows us to create a digital paper trail for all status docs, reports, etc.

Transform 121

Transform Analytics CRM Management 121

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. In both cases, strategic integration focused on: Consolidating customer data. Supporting efficient workflows across markets. It’s early 2024.

Transform 116

Transform Customer loyalty CRM Analytics 116

Martech

APRIL 19, 2024

Nearly nine in ten ad buyers report shifts in personalization tactics, ad spend and their mix of first-, second- and third-party data. Ad spend that taps into first-party data and engages audiences at scale, such as CTV, paid search, social media and retail media, is being prioritized.

Transform 110

Transform Advertising Advertisers Law 110

Martech

APRIL 25, 2024

Autonomy and independence as they live longer and spend more time bonding with family and like-minded friends and neighbors. When it comes to spending, affluent North American boomers are drawn to experiences with lasting value. When it comes to spending, affluent North American boomers are drawn to experiences with lasting value.

Health 70

Health User-Generated Marketing Marketers 70

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. The state of martech spend. this year Catalytic marketing.

CMO 109

CMO Marketing Marketers Advertising 109

Martech

SEPTEMBER 18, 2023

Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools. Mobile users can now experience the efficiency of the AI content assistant for social media (beta). Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

User-Generated 128

User-Generated Shipping Education CRM 128

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. But how exactly are marketers using AI? What is AI Marketing? Wouldn’t it be great?

Transform 72

Transform User-Generated Marketing Marketers 72

Hubspot Marketing

FEBRUARY 13, 2024

We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. Yap notes that segmenting lists used to be a long process. Both email and SMS provide personalized marketing touchpoints that are useful, relevant, and timely! Now, the process is cut in half.

Finance 88

Finance Transform CRM Price 88

Search Engine Land

JUNE 6, 2023

But there is one that has the potential to provide incredibly helpful PPC reporting nuance and customization for marketers who know how to use it. Why marketers should use Custom Columns. The four most important use cases I’ve seen in action. The above data gives you extremely useful insights into each conversion stage.

Customer 101

Customer Analytics Performance Marketing Place 101

Search Engine Land

AUGUST 31, 2023

If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. Next, you’ll see a prompt to name and save your view.

Management 139

Management Place Customer Branding 139

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Health 103

Health Management Branding Customer 103

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. If they had more time, they’d spend it responding to customers and planning strategic initiatives. When you’re already spread thin, every minute counts. Download the template 2.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Martech

MARCH 21, 2024

As you craft these objectives, consider the following points: Marketing efficiency. AI can refine attribution models, making it simpler to connect marketing spend with outcomes. This requires a deep-dive analysis to unearth areas where AI can amplify efficiencies. How will AI streamline your operations? Personalization.

Transform 121

Transform Analytics CMO CRM 121

Search Engine Land

AUGUST 24, 2023

John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Getting started with Code Interpreter Code Interpreter is “an experimental ChatGPT model that can use Python, handle uploads and downloads,” according to OpenAI. Let’s explore how. SUBSCRIBE See terms.

Analytics 98

Analytics Search Marketers Communications SEO 98

Martech

MARCH 12, 2024

The most effective and efficient way is account-based marketing or ABM. We need to learn the specific concerns and use cases to become a differentiator for personalization. Not only do we ask if you would recommend Company A, but we spend most of our time probing why. He’s part of our team and helps us to solve problems.

Customer 110

Customer Education Communications Management 110

Martech

JANUARY 22, 2024

Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives. Your client’s RevOps team defines the success you are looking to drive, focusing on enhancing sales efficiency, refining processes and maximizing revenue generation.

CRM 110

CRM Digital Marketing Customer Acquisition Communications 110

Search Engine Land

APRIL 2, 2024

What are customer data platforms used for? This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust. What are customer data platforms used for? The same approach holds true for pausing marketing while a service case is open.

Transform 88

Transform Analytics Customer Journey Shipping 88

Search Engine Land

DECEMBER 20, 2023

All team members working on a marketing campaign must be organized before, during and after launch to be efficient and informed. The more tightly the tools are integrated, either out of the box or through the efforts of developers or marketing operations professionals, the better the experience will be for the marketers who use them.

Management 106

Management User-Generated Analytics Personalized Marketing 106

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. How many total paid search clients does the agency have and what is the average annual spend of their clients? Make sure you have some flexibility in case the partnership or results aren’t working out.

Digital Marketing 108

Digital Marketing Retail Marketing Marketers 108

Martech

MARCH 11, 2024

Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market.

Branding 99

Branding Whitepaper eBook Communications 99

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency. What is AI?

Transform 121

Transform User-Generated Analytics Market Trends 121

Search Engine Land

OCTOBER 3, 2023

Smart marketers are using offline conversion tracking to solve the issues I just laid out. When and how to use it. This article will give you some to-dos that have helped many of my PPC clients get more revenue from their marketing spend. Still, it won’t take long to see the efficiency in action. SUBSCRIBE See terms.

CRM 118

CRM Advertising Advertisers Customer Journey 118

Search Engine Land

APRIL 2, 2024

Now, with that said, internal teams, departments and agencies are all heavily incentivized to show as big an impact as possible and some use sketchy techniques to pump up numbers. Marginal efficiency vs. avg. return Marginal efficiency is the additional revenue you generate from each dollar you spend on marketing.

Non-Profit 74

Non-Profit Marketing Mix User-Generated Analytics 74

Martech

MAY 12, 2022

Now more than ever marketers need a solid game plan to master the data they have, using a solid first-party data strategy that includes identity and attribution. With this strategy in hand, marketers can measure performance for their campaigns and prove their case to other leaders in the organization. Image: Acxiom. Image: Acxiom.

New Technology 101

New Technology Management Digital Marketing Branding 101

Martech

SEPTEMBER 27, 2023

With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. You can target your ads using a range of keywords, including product names, brand names and product attributes. Google Shopping Ads are a powerful platform for increasing your sales.

Price 110

Price eCommerce Advertising Advertisers 110