Search Engine Land

APRIL 29, 2024

Spoiler alert: our data suggests they might be. So, we recently released our study on domain structures for international SEO to add some data to this conversation. 56% of the top three positions are held by ccTLDs Our data reveals that ccTLDs are the most prevalent website structure in the top three ranking positions globally.

SEO 114

SEO Fashion Branding Management 114

Search Engine Land

JANUARY 31, 2024

Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions.

Advertising 137

Advertising Advertisers Analytics SEO 137

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Still, without SEO, the website could be missing the traffic required to convert.

SEO 94

SEO Gen Z User-Generated Health 94

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. This also includes data collected on users on your website, such as what they click, read or buy.

Advertising 118

Advertising Advertisers Marketing Strategy Customer 118

Search Engine Land

APRIL 23, 2024

Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1.

SEO 94

SEO User-Generated Health Analytics 94

Customers.ai

NOVEMBER 28, 2023

With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential. You have to figure out how to capture their information and how to get them into the funnel. That’s where pre-cart strategies come in. Website / URL * Grade my website 1.

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

Search Engine Land

MARCH 11, 2024

This article will: Explain why entities are key to a strong SEO strategy. Create content strategies in the language Google thinks Before diving into the reasons for entity analysis, let’s clarify an important idea: modern search engines “think” in terms of entities. The result? Why not just do a competitor keyword content gap?

SEO 125

SEO eCommerce Digital Marketing Marketing Strategy 125

Search Engine Land

MARCH 4, 2024

Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based.

Traditional Marketing 127

Traditional Marketing Marketing Marketers Digital Marketing 127

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data. The answer comes in the form of website visitor identification.

User-Generated 120

User-Generated Health B2C Analytics 120

Rock Content

MAY 8, 2024

After this official conclusion, you may have noticed a drop in traffic, positioning, and keywords on your website. The latest one, released in September 2023, has had a significant impact on several websites. An interesting example of the Google Core Update’s impact was the HouseFresh website, featured in a Search Engine Land article.

SEO 78

SEO User-Generated Copywriting Entertainment 78

Search Engine Land

MAY 3, 2024

Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. For marketers with established marketplace sales, this represents a potentially big new piece of their Google Ads strategy.

eCommerce 121

eCommerce Price Advertising Advertisers 121

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? How many visitors does a website typically get? How many visitors does a website typically get? It depends.

B2C 144

B2C Analytics User-Generated SEO 144

Rock Content

MAY 9, 2024

As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries. ” Instead of just listing links, SGE combines data from travel blogs, government tourism websites, and user reviews to create a concise guide.

Health 76

Health User-Generated Finance Advertising 76

Customers.ai

JANUARY 24, 2024

If you’re reading this, you probably know about our Website Visitor ID X-Ray pixel. And that’s because we’re proud of our game-changing tool, which provides businesses with the contact and intent information of ~20% of their anonymous website visitors. Anyone who does digital marketing knows how valuable that data is.

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. You can use this data to write new content to capture this target audience. This is especially useful for an e-commerce website.

SEO 132

SEO PR eCommerce Analytics 132

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 133

SEO User-Generated Transform Market Trends 133

Customers.ai

JANUARY 26, 2024

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. By capturing site visitor data, marketing and sales teams can build warm lists, expand and enhance remarketing campaigns, and reach high-intent shoppers in ways they never could.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

DECEMBER 7, 2023

Understanding your competitors’ content strategies is crucial, whether you’re running a comprehensive SEO campaign or focused on semantic SEO. It leverages sitemap data to reveal how often your competitors publish new – or update existing – content pieces. Here’s how.

SEO 117

SEO Analytics Management Search Marketers 117

Buffer Marketing

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.    Once you have the data, use it to craft your content, ads, and fundraising talking points.    Sound complicated?

Energy 109

Energy Marketing Marketers Direct Mail 109

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Customer 82

Customer CMO User-Generated Advertising 82

Search Engine Land

OCTOBER 26, 2023

Such statements from Google have been made in the past, prompting SEO professionals and businesses to reconsider their strategies. What would the data show? To find out, I analyzed 100 random keywords spanning various categories, collecting data on the top 100 ranking websites, including referring domains and backlinks.

SEO 122

SEO Health Entertainment eCommerce 122

Search Engine Land

FEBRUARY 20, 2024

The basic assumption is that accumulating more PageRank-passing backlinks will eventually boost rankings and drive converting traffic to the website. However, following this strategy is often dangerous due to potential Google Search violations. There are other problems with an SEO strategy based on PageRank-passing link building, too.

SEO 118

SEO User-Generated Retail Branding 118

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Major players like Adobe and Google won’t accept event data without consent. Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must.

Analytics 119

Analytics Law Marketing Marketers 119

Customers.ai

APRIL 18, 2024

And let’s not forget the frustration of ad blockers, which continue to throw wrenches into the best-laid ad strategies. Leveraging the power of first-party data through our proprietary Website Visitor ID X-Ray pixel, Restore offers a direct integration with Facebook, allowing you to build retargeting audiences with unmatched precision.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Customers.ai

JANUARY 8, 2024

Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation , both casting a profound impact on tracking and data collection practices. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Customers.ai

NOVEMBER 7, 2023

With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. From Apple’s press release : “Some websites add extra information to their URLs in order to track users across other websites. This means you can reach the people who are most likely to convert.

Outbound Marketing 122

Outbound Marketing Advertising Advertisers User-Generated 122

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 138

Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales. If that’s still your strategy, that’s one reason why you aren’t generating leads.

User-Generated 107

User-Generated Analytics SEO Branding 107

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. On the other hand, third-party cookies are not created by the website owner.

Advertising 98

Advertising Advertisers Transform Law 98

Search Engine Land

OCTOBER 6, 2023

Dig deeper: How to future-proof your digital presence in the era of AI-powered search Strategies for future-proofing your digital experience To remain competitive in this AI-first semantic search landscape, businesses must proactively adapt their digital strategies. Technical SEO and structured data. UI/UX and workflows.

CRM 121

CRM Customer Journey SEO New Technology 121

Customers.ai

DECEMBER 27, 2023

Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections. The more interactions you have with your customers, the more data you can extrapolate. Enter lead enrichment. What is Lead Enrichment? What is Lead Enrichment?

Transform 113

Transform CRM User-Generated Management 113

Customers.ai

DECEMBER 11, 2023

With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. No easy feat.

Law 100

Law Marketing Marketers Advertising 100

Customers.ai

JANUARY 31, 2024

But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before. A match made in heaven: Website Visitor Identification and Marketing Automation ! What is Website Visitor Identification? Your Marketing Automation tools are only as valuable as the data you use to build them.

eCommerce 106

eCommerce Outbound Marketing User-Generated Product 106

Rock Content

APRIL 12, 2024

However, without data-driven guidance to steer you in the right direction, you may find yourself drowning in the tide of information already available. The president and CEO of marketing agency RAPP New York, Justin Thomas-Copeland, put it this way: “ Creativity can be helped, guided, and validated by data and analytics.

Marketing Strategy 89

Marketing Strategy Content Marketing Key Performance Indicator Analytics 89

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. Data connections. As part of a nurtured account strategy, TikTok recommends ensuring your Ad Account is structured towards the end-to-end user journey, for example: Only use one ad account. Campaign setup.

Advertising 118

Advertising Advertisers Search Marketers Marketing 118

Search Engine Land

MARCH 26, 2024

While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research.

SEO 96

SEO Real Estate PR Health 96

Search Engine Land

FEBRUARY 9, 2024

The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. SGE includes links to publisher websites and allows users to toggle for deeper dives into additional sources. It aims to provide users with more informative and interactive search results.

User-Generated 119

User-Generated SEO PR Digital Marketing 119