Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? The Evolution of Website UX Technology has been sprinting forward like it’s trying to win an Olympic gold.

Transform 90

Transform SEO Analytics Customer 90

Search Engine Land

FEBRUARY 20, 2024

The three Core Web Vitals metrics each measure a different aspect of the experience users have on your website. The three Core Web Vitals metrics each measure a different aspect of the experience users have on your website. INP assesses how quickly your website responds to user interactions.

SEO 123

SEO Analytics 123

Search Engine Land

MAY 6, 2024

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. Unintentional website performance changes ( Core Web Vitals and page speed). A website redesign is a great time to clean house.

SEO 126

SEO Analytics Communications Management 126

Calvyn Lee Blog

SEPTEMBER 26, 2023

Creating a topical map for your website in the web hosting industry is an excellent strategy to establish your site as an authority in this niche. A topical map helps structure your content logically, making it easily understood by both users and search engines. Include reviews, comparisons, and hosting plans for each provider.

Price 130

Price SEO Management Analytics 130

Jeff Bullas

NOVEMBER 8, 2022

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. Optimize your website for conversions. Big brands update their websites all the time, and they do a lot of testing to see what works the best.

Advertising 199

Advertising Advertisers Shipping eCommerce 199

Search Engine Land

FEBRUARY 28, 2024

Learn how to balance SEO with other efforts to build brand loyalty and meaningful customer relationships. Treat your visitors to a great user interface User interface (UI) plays a pivotal role in website performance and user engagement. Websites with shoddy user interfaces might fail to retain visitors’ attention.

SEO 113

SEO Customer Journey Marketing Strategy Digital Marketing 113

Search Engine Land

MAY 2, 2024

The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors. You can also find information about how a website is set up. What color is that? What font is that?

SEO 124

SEO Search Marketers Branding Marketing 124

Hubspot Marketing

JANUARY 17, 2023

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO. Without CSS, websites would be walls of plain text.

Management 143

Management SEO Place 143

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? Today, we’re sharing the only technical SEO checklist you’ll ever need, designed to guide your website to optimal visibility and performance.

SEO 64

SEO Health Analytics Product 64

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. This is especially useful for an e-commerce website.

SEO 130

SEO PR eCommerce Analytics 130

Search Engine Land

APRIL 1, 2024

If a page isn’t ranking well, then it speaks to a problem with how Google perceives the content. Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Yours deserves to be top of Google. So why isn’t it? Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done.

Energy 123

Energy SEO Education Place 123

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Here are 12 common SEO pitfalls to avoid during a website platform migration. Map out technical and content requirements.

SEO 120

SEO Analytics New Technology eCommerce 120

Hubspot Marketing

OCTOBER 12, 2022

Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. But how can you be sure that your website is mobile friendly? Today we’ll cover a selection of mobile friendliness tests that will give you clear answers and actionable tips. What is a mobile friendly test?

SEO 125

SEO Place Marketing Marketers 125

Hubspot Marketing

APRIL 2, 2024

As a result, companies that have responsive websites generate more leads and maintain an increasing competitive advantage over companies that don't. But what exactly is responsive website design, how does it work, and why should you make the switch? Responsive web design helps consumers discover your website.

Shoppers 99

Shoppers Price User-Generated Customer 99

Search Engine Land

OCTOBER 10, 2022

A fast website is a crucial part of improving your SEO rank ; however, guides will oftentimes give generalized statements of optimization and what it can do for your website, or go in-depth into more technical aspects that might overwhelm some users. WordPress websites and optimization. Test your site speed often.

SEO 105

SEO User-Generated Education Price 105

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. How to Determine Why New Leads Aren’t Coming In But what if you aren’t seeing enough new leads online to give you something to work with? How do you know? Here are a few reasons why your brand may be missing out.

User-Generated 107

User-Generated Analytics SEO Branding 107

Neil Patel

JANUARY 7, 2022

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. That’s why improving your website performance is crucial. What Is Website Performance?

Customer loyalty 130

Customer loyalty SEO eCommerce Digital Marketing 130

Search Engine Land

JANUARY 17, 2023

The Core Web Vitals are a set of three user experience metrics: Largest Contentful Paint : how quickly did the largest image or piece of text show up? First Input Delay : how quickly does the site respond to user input? Use priority hints to speed up your website. Run high-quality site speed tests.

New Technology 92

New Technology SEO 92

Rock Content

APRIL 12, 2024

SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. This, in turn, can increase brand awareness , website traffic, and conversions. Let’s dive in. What Sets Local SEO Apart?

SEO 92

SEO Key Performance Indicator Marketing Plan Target Market 92

Search Engine Land

JANUARY 23, 2024

It combines your knowledge with Google AI to speed up the creation of search campaigns and assist with optimization by generating text and assets more easily. How it works. Google fully rolled out its conversational experience to all advertisers in the U.S. This feature will soon be globally accessible to all advertisers. Why we care.

Advertising 116

Advertising Advertisers Search Marketers Marketing 116

Search Engine Land

NOVEMBER 15, 2023

A search engine like Google only crawls a certain amount of your website on each visit. Technical site issues like slow load speeds and bloated code can further squander your crawl budget. Army recruiting website. Rather, we have a free-for-all approach that produces content without direct value to the audience. And you need to.”

SEO 112

SEO User-Generated Shipping Customer Journey 112

Scoop.it!

MARCH 7, 2024

Here, we’ll examine what accessible content is and how you can make your online content more accessible to people with disabilities. The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email.

Management 90

Management SEO Content Marketing Customer Marketing 90

Hubspot Marketing

MAY 8, 2023

Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO? So, what do these statistics tell us?

SEO 122

SEO User-Generated Copywriting Health 122

Neil Patel

JANUARY 8, 2023

In this post, we’re going to go over what the high converting websites do differently. Approximately 96% of visitors that come to your website are not ready to buy. Approximately 96% of visitors that come to your website are not ready to buy. A 1-second delay in your site speed can result in a 7% reduction in conversions.

Finance 145

Finance Shipping User-Generated Shoppers 145

Hubspot Marketing

SEPTEMBER 22, 2022

Improve page speed. Improve page speed. Search giant Google uses page speed as part of its algorithm for returning results. Google puts it simply : “Speeding up websites is important — not just to site owners, but to all Internet users.”. Here are six tips to help boost page speed: 1. Reduce image size.

SEO 122

SEO Management Place Analytics 122

Sachs Marketing Group

DECEMBER 11, 2023

This common challenge often stems from a need to understand what engages and converts visitors and how web design can help. This common challenge often stems from a need to understand what engages and converts visitors and how web design can help. What is a Landing Page?

Transform 96

Transform Health Digital Marketing Copywriting 96

Search Engine Land

OCTOBER 30, 2023

This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing. This allows websites or authors to assume unwarranted expert status and pump out legions of articles on almost anything.

SEO 124

SEO Communications Promotion Content Marketing 124

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Assess the impact on your site The first step is determining how the latest update has affected your site. Here are some of the best places to start your investigation.

SEO 123

SEO Communications Place Analytics 123

Search Engine Land

DECEMBER 21, 2023

The official position moved from “ it’s spam and breaks our guidelines ” to “ our focus is on the quality of content, rather than how content is produced.” But many SEOs and experienced website managers disagree. The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam.

User-Generated 136

User-Generated SEO Branding Management 136

Neil Patel

SEPTEMBER 16, 2021

Now that you know what organic CTR is and why it’s important, let’s dive into how you can improve yours. How do you find long-tail keywords that meet user intent? Why Should You Care About Your Organic CTR? Organic click-through rate refers to the percentage of users who click on a search engine result. Use Long-Tail Keywords.

User-Generated 145

User-Generated SEO Analytics Digital Marketing 145

Hubspot Marketing

FEBRUARY 22, 2024

If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript. So, how can you use JavaScript SEO to your advantage and boost your search performance? If done wrong, it can tank your SEO.

SEO 88

SEO Analytics Branding 88

Search Engine Land

JANUARY 30, 2024

You’ve optimized your website for search. Focus on your page speed – slow sites lose 90% of leads. You can, and should, test your site’s user experience from an unbiased source. You can, and should, test your site’s user experience from an unbiased source. Test, refine and test again. The good news?

SEO 117

SEO Transform Copywriting Law 117

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Ensure you know the brand and marketing objectives and how the integration will be measured. Mergers and acquisitions can throw your marketing plans into chaos. It’s a high-visibility project with a tight timeline.

Branding 103

Branding Communications CRM Management 103

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

Neil Patel

FEBRUARY 9, 2021

User experience (UX) is an essential element of website design and management, and it might impact more than you realize. What happens when someone lands on your website for the first time? UX refers to the human experience of using your website. Which might leave you wondering how do you measure UX?

eCommerce 136

eCommerce Retail Customer Place 136

Search Engine Land

OCTOBER 23, 2023

Demystifying schema markup Schema markup is structured data that search engines, like Google, can use to better interpret your website and present your information in search results. While schema markup isn’t a necessity, it does help Google better understand the context of your website.

SEO 140

SEO User-Generated eCommerce Customer 140

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. But with so many pages on your site, how do you know which ones to focus on? This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more.

User-Generated 59

User-Generated PR SEO Transform 59