Hubspot Marketing

JUNE 3, 2024

For example, I'd long wanted to sell merchandise with my designs. Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. Turns out, I was wrong. Let’s dive in. And I totally agree. Image Source 2.

User-Generated 104

User-Generated Customer Journey Marketing Marketers 104

Search Engine Land

MAY 16, 2024

In this article: What is a site migration? Preparing for your site migration Managing and optimizing the new site structure and content Improving user experience Managing links Monitoring technical SEO Managing post-launch activities Continuously refining What is a site migration? Get specific and make your targets measurable.

SEO 101

SEO Analytics Management Health 101

Martech

MAY 29, 2024

What they discovered was that marketers need to understand all facets of the funnel and have data ready to make decisions. Understand and analyze your marketing funnel To optimize your marketing funnel, you need to have a good idea of where your customers engage with your brand. What could be the cause?

Customer Journey 104

Customer Journey Communications Marketing Marketers 104

Search Engine Land

MAY 31, 2024

My hope with today’s article is that you may learn something from some of the lessons I’ve learned launching websites over the past decade. Dig deeper: SEO during website development and post-launch: Key considerations 2. Making these changes is not bad. You can go from pure SEO bliss to catastrophe at the flip of a switch.

SEO 95

SEO Education eCommerce Communications 95

Hubspot Marketing

MAY 29, 2024

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Table of Contents Why use AI for graphic design? Today, we find out.

User-Generated 116

User-Generated Price Finance Copywriting 116

Hubspot Marketing

APRIL 2, 2024

Designing your company website can be a challenging proposition. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. Can you try any of these to take your web design to the next level?

Fashion 98

Fashion Place Promotion Management 98

Hubspot Marketing

APRIL 2, 2024

But what they're doing on those mobile devices is even more compelling for marketers like us. 40% of consumers use their mobile device to conduct research prior to making an in-person purchase. But what exactly is responsive website design, how does it work, and why should you make the switch?

Shoppers 101

Shoppers Price User-Generated Customer 101

Search Engine Land

MAY 23, 2024

CRO aimed to fine-tune and optimize the user’s journey, making sure that each step was directed toward the desired outcome of conversion. Why traffic without leads is a problem High traffic, low leads Many websites struggle with non-converting visitors. CRO stood on the opposite side.

SEO 100

SEO Place Customer 100

Hubspot Marketing

MAY 20, 2024

What a sucker I was. And there's a lot on the line : good book marketing attracts readers, leads to book sales, and more books down the line. What I wanted more than anything during my book marketing process was an honest, thorough conversation with another author on how to market a book. Step 1: I budgeted lots of time.

Promotion 92

Promotion Marketing Marketers Transform 92

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? Is it a digital masterpiece that captivates and retains your audience, or is it lagging behind, stuck in the web design trends of yesteryears?

Transform 85

Transform SEO Analytics Customer 85

Orbit Media Studios

FEBRUARY 28, 2024

Suddenly, the website (and maybe the current web partner aren’t cutting it). It is a list of 20 questions, based on our experience on the agency side, combining 25 years of experience providing web design services and 1000+ meetings with clients and prospects. You’ve been through the web design process before.

User-Generated 93

User-Generated Analytics SEO Communications 93

Hubspot Marketing

JUNE 4, 2024

Getting traffic to your website is a smart and valuable goal, but it can’t be the end of the line. When you’ve put in the work to get people through the digital door of your business, you need to have a plan for what happens next. You have a short amount of time to make a big impression. What next steps are you pointing them to?

Real Estate 78

Real Estate Transform Place Advertising 78

Search Engine Land

MARCH 14, 2024

Has your website been hit by the March 2024 core update? Here are five things you need to know to avoid getting penalized and maintain your good standing in search results. Here are five things you need to know to avoid getting penalized and maintain your good standing in search results. Here’s a tweet from Jeff Coyle: 2.

User-Generated 136

User-Generated SEO Food Search Marketers 136

Buffer Marketing

APRIL 11, 2024

” They ask, “What can I leverage?” Make data-informed decisions Before you embark on your next volunteer, fundraising, or outreach campaign, research your audience’s preferences. What’s your most popular newsletter or blog? Think nonprofits and Silicon Valley startups have nothing in common?

Energy 116

Energy Marketing Marketers Direct Mail 116

Marketing Insider Group

JUNE 3, 2024

This guide will share insightful tips for how to make eCards an integral part of your marketing strategy. Decide What Types of eCards to Create. Put Thought Into Your Designs. Well-thought-out designs will reflect your brand identity, enhance recognition, and boost trust. eCards may be your solution!

Marketing Strategy 86

Marketing Strategy Law Marketing Marketers 86

Rock Content

APRIL 30, 2024

At a recent search marketing conference, Gary Illyes from Google shared that the search giant doesn’t rely as much on links to judge a website’s quality and relevance as we thought. This news is big—it’s shaking up old SEO strategies and making us rethink what really counts in getting to the top of search rankings.

SEO 82

SEO User-Generated Digital Marketing Market Trends 82

Orbit Media Studios

MAY 7, 2024

If you’re reading this, you’re likely considering or currently working on designing a multi-language website. There are many reasons you may need to design a multilingual website: You or your client are a multinational organization. Does all of the website content need to be translated, or just some of it?

Copywriting 92

Copywriting User-Generated Transform SEO 92

Sachs Marketing Group

JANUARY 10, 2024

As a general guideline, you should redesign your website every 2-3 years. This timeframe ensures your site stays aligned with the latest design trends, technology advancements, and user expectations. Your website is responsible for making a good first impression on your customers.

Transform 98

Transform SEO Digital Marketing New Technology 98

Rock Content

FEBRUARY 15, 2024

If so, then you already have an idea why UX design is important. UX stands for “user experience” – the experience of what it’s actually like to interact with a particular product or brand. Nail the UX design attached to a particular product or web experience, and you potentially have a hit on your hands.

Copywriting 74

Copywriting Energy eBook Product 74

Search Engine Land

JANUARY 19, 2024

However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. What is a 404 page? 404 page best practices Creating a useful 404 error page is vital for providing a good user experience when visitors visit your website. PitVipers 3. Southwest 4.

Branding 121

Branding Transform eCommerce Promotion 121

Backlinko

MAY 21, 2024

Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. This example makes the concept easy to understand and execute. This makes the content actionable for readers. The post refers to this concept as “the Good Life Curve.”

Content Marketing 91

Content Marketing User-Generated Marketing Marketers 91

Neil Patel

JANUARY 8, 2023

Hit the sweet spot for what persuades the greatest number of your visitors to take action. In this post, we’re going to go over what the high converting websites do differently. Approximately 96% of visitors that come to your website are not ready to buy. They Make Their Unique Value Proposition(s) Clear.

Finance 145

Finance Shipping User-Generated Shoppers 145

AWeber

JUNE 2, 2024

It’s estimated that email generates an impressive $42 for every $1 spent , and 59% of people make decisions based on marketing emails that they have received—those aren’t numbers to bat an eye at. A well-designed landing page is the hub for email sign-ups and provides valuable content that interests your audience. Not exactly.

Email Marketing 88

Email Marketing Marketing Marketers User-Generated 88

Martech

MAY 16, 2024

What is customer experience (CX)? But it’s important to remember that customer experience management is about the set of practices that your company will employ to design, deliver and improve the customer experience. More importantly, it’s the feelings, emotions and perceptions customers have about those interactions.

Customer 110

Customer B2C Transform Customer loyalty 110

Scoop.it!

MARCH 7, 2024

But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content? What Is Accessible Content? Older people with less tech expertise.

Management 90

Management SEO Content Marketing Customer Marketing 90

AWeber

FEBRUARY 26, 2024

If you’ve ever had a blog before, you probably know what a hassle it can be to decide which blogging platform to choose. In this guide to the best blogging platforms, we make it easy for you to choose the best blogging platform for your business or personal blogging needs. Best blogging platforms What is a blogging platform?

eCommerce 73

eCommerce Price SEO Management 73

Hubspot Marketing

AUGUST 25, 2022

Your website inspiration journey starts here. Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website. Best Website Designs to Inspire You in 2022.

Transform 145

Transform Place Promotion Product 145

Hubspot Marketing

FEBRUARY 21, 2024

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

SEO 121

SEO Copywriting Thought Leadership Energy 121

Search Engine Land

MAY 14, 2024

This article covers the benefits of custom GPTs and provides a step-by-step guide to building your own “Striking Distance Keyword Opportunity Analyzer” – a GPT specifically designed to identify high-potential keyword opportunities that align with your website’s existing rankings.

Customer 95

Customer Transform SEO User-Generated 95

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Personalizing marketing makes people feel the brand knows and caters to their unique preferences, interests and needs to foster a stronger personal connection.

Customer loyalty 90

Customer loyalty Personalized Marketing Customer Shoppers 90

Orbit Media Studios

SEPTEMBER 7, 2022

Every website has a menu. Your website navigation menu is absolutely the key to success in digital marketing. It’s one of the most important elements on your website because it affects the most important outcomes: Navigation impacts traffic through search rankings. Navigation impacts website updates. No clarity.

Whitepaper 137

Whitepaper Analytics Real Estate User-Generated 137

Hubspot Marketing

APRIL 2, 2024

It's exactly what you were looking for, you nerd. But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. What's a Viewport? A website's viewport controls the width of a webpage for the device a user is viewing it on. What does that look like? You're stumped.

User-Generated 93

User-Generated SEO Place 93

Orbit Media Studios

JUNE 5, 2024

That’s why we should first prioritize the website experience. Make sure our pages addresses visitors concerns … with help from generative AI Make sure we focus on the best sources of traffic … with help from GA4 Make sure our forms are easy to use … with help from a session recording tool 1.

Copywriting 90

Copywriting User-Generated Outbound Marketing Thought Leadership 90

Search Engine Land

MARCH 8, 2024

I think lots of SEOs haven’t made the connection that when websites are visited and indeed through all of our digital actions, whether searching on Google or posting on social media, we are creating carbon emissions as well as using up valuable natural resources like water – especially when considering the environmental costs of using AI.

SEO 128

SEO Energy Manufacturing Education 128

Hubspot Marketing

FEBRUARY 26, 2024

I’ve compiled the top mistakes people make in business emails with 14 examples of unprofessional emails for you to learn from. What to do instead : Double-check the spelling of someone’s name before you hit send, and don’t make assumptions about gender. We are urgently in need of writer for an upcoming website project.

Communications 122

Communications Energy Place 122

Hubspot Marketing

FEBRUARY 21, 2023

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals. Here’s an image of all the important metrics you should remember.

CRM 110

CRM Marketing Marketers SEO 110

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. This is especially useful for an e-commerce website.

SEO 129

SEO PR eCommerce Analytics 129