Seth's Blog

JULY 10, 2025

The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map at all Reliability is a superpower There are no side effects, merely effects There’s usually an opportunity to be of service Silence is an option, and so is leadership There is no perfect moment to begin Shame is a dream killer Everyone who disagrees with you believes they are correct Ship the work Treat different people diffe

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Shipping Customer 185

Aspiration Marketing

JULY 10, 2025

Navigating the complexities of modern sales requires more than disparate systems. Ask yourself: Are you truly maximizing your sales potential, or are opportunities slipping through the cracks due to disconnected tools and processes? HubSpot provides a comprehensive answer, uniting marketing, sales, and service capabilities.

CRM 157

CRM Marketers Marketing 157

Aspiration Marketing

JULY 9, 2025

You've crafted something truly valuable, a piece of content brimming with insights. But now comes a crucial question: will it actually reach the people who stand to benefit most from it? Even the most brilliant content can fade into the background without a smart plan for getting it seen. That's where the often-underestimated power of content distribution comes in, proving that in the realm of content marketing, how you share is just as vital as what you create.

Content Marketing 231

Content Marketing Social Media Marketing Marketers Marketing 231

Jeff Bullas

JULY 12, 2025

You have to hand it to Mark Zuckerberg. When most people have an expensive midlife crisis, they buy a sports car or grow a beard. He tried to buy reality itself. I just bought a sports car but didn’t grow a beard. So.he tried to create (buy) his own universe. He called it the Metaverse. It was a shiny new toy that he thought would change the world. That shimmering techno-utopia where we’d all don headsets the size of toasters and hold meetings as legless cartoons floating in beige virtual office

Transform 173

Transform User-Generated Shipping Health 173

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Search Engine Journal

JULY 11, 2025

Google’s John Mueller explains what site owners should expect after implementing SEO changes. The post Google Explains How Long It Takes For SEO To Work appeared first on Search Engine Journal.

SEO 130

SEO 130

Aspiration Marketing

JULY 8, 2025

Think about the last truly exceptional customer experience you had. What made it stand out? Chances are, it wasn't just one positive interaction, but a series of well-connected and helpful engagements that anticipated your needs. In today's competitive landscape, creating these seamless journeys for your own customers is crucial. When done effectively, it fosters stronger connections, increases satisfaction, and ultimately drives conversions.

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Customer Journey Customer Management 166

Seth's Blog

JULY 9, 2025

Publicity is the hard work of getting media outlets and social media influencers to talk about you. Hustle for attention and mentions. Public relations is the much harder work of engaging with internal teams to make something worth talking about. It’s not spin, it’s story telling that resonates and holds up to scrutiny. Sometimes, organic publicity is a natural byproduct of good public relations.

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Search Engine Roundtable

JULY 9, 2025

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively decline in the long run.

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Hubspot Marketing

JULY 8, 2025

I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. Especially in a high-growth environment.

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CMO PR Inbound Marketing Finance 102

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Martech

JULY 8, 2025

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. That’s where data clean rooms (DCR) come in. They’re not a cure-all, but they’re becoming a key part of the privacy-safe data collaboration and measurement toolkit.

Law 104

Law Transform Analytics Advertisers 104

The Drum

JULY 9, 2025

AI is cheap, fast, and everywhere – eroding the edge of performance-only marketing. When anyone can copy your ad in minutes, what sets you apart? For eBay, Sainsbury’s, and DEPT®, it’s a durable brand built on trust, creativity, and tech. As AI reduces barriers to entry, competitive advantages rooted solely in performance advertising are disappearing.

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Transform Branding Advertising Advertisers 111

Search Engine Roundtable

JULY 9, 2025

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?

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Price 116

SmartBrief - Marketing

JULY 8, 2025

Investment in influencer marketing is expected to exceed $10 billion in the U.S. this year, surpassing previous projections. But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. While Instagram, TikTok and YouTube have been the go-to platforms for influencers, LinkedIn has emerged as an incredibly viable channel for brand-creator partnerships.

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Influencer Marketing B2C Marketers Marketing 99

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Search Engine Journal

JULY 8, 2025

Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings. The post Human-Centered SEO: How To Succeed While Others Struggle With AI appeared first on Search Engine Journal.

SEO 107

SEO Marketers Marketing 107

Aspiration Marketing

JULY 14, 2025

“Trust is built when brands hand the mic to their customers.” How can brands genuinely connect with their audience at scale in an increasingly competitive digital landscape while maintaining authenticity? User-Generated Content (UGC) is the undeniable answer, driving conversions and fostering trust. But what happens when the demand for authentic content outpaces the ability to generate it organically?

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Transform User-Generated Branding Customer 147

The Drum

JULY 10, 2025

At Cannes, M+C Saatchi Group and Oxford University’s Saïd Business School sit down with The Drum to discuss their breakthrough Cultural Power Index and how it reframes influence in a crowded landscape. “Culture moves both fast and slow,” says Rhonda Hiatt, global chief executive officer, M+C Saatchi Consulting, in a moment that cuts to the heart of modern brand strategy.

Branding 105

Branding Marketing Marketers 105

Search Engine Roundtable

JULY 9, 2025

Google's John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.

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Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Hubspot Marketing

JULY 8, 2025

The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand at a rapid pace. With this growth comes fierce competition, making it essential for fitness businesses to deliver exceptional member experiences while streamlining operations.

CRM 109

CRM Transform Price Communications 109

Search Engine Journal

JULY 10, 2025

Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings. The post Google’s Quality Rankings May Rely On These Content Signals appeared first on Search Engine Journal.

SEO 111

SEO 111

Backlinko

JULY 9, 2025

Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results. But GEO is just one part of a bigger shift. We’re entering the era of Search Everywhere (in fact, we’re already in it).

User-Generated 99

User-Generated SEO Branding Email Marketing 99

The Drum

JULY 10, 2025

With the Women’s Euros underway, Tara Parashar at Ear to the Ground explains how brands can best connect with fans of the burgeoning game. Women’s football fandom is unique. It’s joyful, intentional, and totally different from what we’ve seen in the men’s game. As a senior strategist at Ear to the Ground, I get to speak with the cultural tastemakers in our Fan Intelligence Network all the time.

Branding 107

Branding Marketing Marketers 107

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Buffer Marketing

JULY 8, 2025

For the past couple of years, I’ve been using Buffer to build a posting habit on LinkedIn. I’ve been sharing what I’m learning, posting about work and life, and trying to stay consistent. But one thing has always been missing: a simple way to see what’s working. That’s exactly what we’re introducing today: LinkedIn Profile Analytics , now available inside Buffer.

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Analytics Health Place Product Marketing 95

Hubspot Marketing

JULY 8, 2025

Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible. That's where restaurant CRM software becomes your secret weapon. According to the Pareto Principle , 80% of restaurant sales come from just 20% of repeat customers. So, you'll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences.

CRM 107

CRM Price Food Transform 107

Search Engine Journal

JULY 10, 2025

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy. The post Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now appeared first on Search Engine Journal.

SEO 95

SEO Marketers Marketing Digital Marketing 95

Search Engine Roundtable

JULY 11, 2025

Starting around June 25, 2025, many are noticing huge declines in impressions and clicks from their local rankings in Google. This is from the Google Business Profiles performance reports and I think it is a data/reporting glitch, but who knows, maybe it was a ranking change?

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

The Drum

JULY 9, 2025

When 150 million people go dark, marketers need a new map. And it starts with better data and identity partnerships. Leaders from Intent IQ, Involved Media and TransUnion show how they found the lost audience – and drove a 41% performance lift. More than 200 million people today sit in the shadows of addressability, including 150 million iPhone users.

Marketers 98

Marketers Marketing 98

Buffer Marketing

JULY 10, 2025

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. And this is also why Instagram marketing has become more complex but full of potential. New features come at a whip speed, and there’s a lot of information out there to keep up with (and apply!).

User-Generated 70

User-Generated Marketers Marketing Analytics 70

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth. And don’t just take our word for it, companies like Casio UK grew their ecommerce customers by 27% in a year after implementing HubSpot CRM solutions, proving that the right system can transform your busin

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eCommerce CRM Transform Retail 94