Trending Articles

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Content Distribution: Get Content in Front of Your Target Audience

Aspiration Marketing

You've crafted something truly valuable, a piece of content brimming with insights. But now comes a crucial question: will it actually reach the people who stand to benefit most from it? Even the most brilliant content can fade into the background without a smart plan for getting it seen. That's where the often-underestimated power of content distribution comes in, proving that in the realm of content marketing, how you share is just as vital as what you create.

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How to Craft Press Releases that Get Published and Earn Coverage

Trade Press Services Newsletter

B2B marketers have long relied on press releases to generate visibility, boost SEO, and position their brand as a credible player. This is why 78 percent of marketers include press releases in their marketing strategy. Today, it’s not enough to write about recent new hires, additional locations, or new products. The days of “look at how great we are” press releases are dead.

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Not smart vs. stupid

Seth's Blog

Not smart is a passive act, remedied with learning, experience and thought. Stupid is active, the work of someone who should have or could have known better and decided to do something selfish, impulsive or dangerous anyway. The more experience, assets and privilege we have, the less excusable it is to do stupid things. And at the same time, the more useful it is to announce that we’re not smart (yet).

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Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Search Engine Roundtable

Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 - just a year later.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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3 marketing tasks genAI can help with — no copywriting involved

Martech

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). Since then, I’ve found even more smart, strategic ways to use AI. Not to replace marketers, but to make our work more efficient, creative and a little more fun.

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Marketing Ops Job Interview Cheat Sheet

The Marketing Operations Leader

In this edition: Marketing Ops Job Interview Cheat Sheet The Number 1 Mistake in GTM Execution Deep Diving the AAARRR Growth Framework for Marketing Exclusive For Paid Subscribers : The Biggest Lessons of My Marketing Ops Career and What You Can Learn From Them Reminder: Prep for Your Next Big Opportunity By Joining Our Marketing Ops Interview Bootcamp Live This Week Fill out this form to learn more about The Marketing Operations Leader sponsorships.

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Publicity or public relations?

Seth's Blog

Publicity is the hard work of getting media outlets and social media influencers to talk about you. Hustle for attention and mentions. Public relations is the much harder work of engaging with internal teams to make something worth talking about. It’s not spin, it’s story telling that resonates and holds up to scrutiny. Sometimes, organic publicity is a natural byproduct of good public relations.

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Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform

Search Engine Roundtable

Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ideas are now in your keyword ideas section.

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This Is Why AI Won’t Take Your Job (Yet) via @sejournal, @SequinsNsearch

Search Engine Journal

Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your Job (Yet) appeared first on Search Engine Journal.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Create and Manage Customer Journeys with HubSpot Journey Automation

Aspiration Marketing

Think about the last truly exceptional customer experience you had. What made it stand out? Chances are, it wasn't just one positive interaction, but a series of well-connected and helpful engagements that anticipated your needs. In today's competitive landscape, creating these seamless journeys for your own customers is crucial. When done effectively, it fosters stronger connections, increases satisfaction, and ultimately drives conversions.

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This behavioral science principle can make your billboard go viral, here’s how

Hubspot Marketing

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about human behavior, costly signaling absolutely applies to advertising. What, after all, is the value of a social media ad? While highly effective, social ads are cheap, so everyone can buy them and crowd the space.

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Notes to myself

Seth's Blog

The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map at all Reliability is a superpower There are no side effects, merely effects There’s usually an opportunity to be of service Silence is an option, and so is leadership There is no perfect moment to begin Shame is a dream killer Everyone who disagrees with you believes they are correct Ship the work Treat different people diffe

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Be Careful With Google When Publishing AI Content

Search Engine Roundtable

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively decline in the long run.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Human-Centered SEO: How To Succeed While Others Struggle With AI via @sejournal, @martinibuster

Search Engine Journal

Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings. The post Human-Centered SEO: How To Succeed While Others Struggle With AI appeared first on Search Engine Journal.

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Unlocking HubSpot for Sales Teams: CRM, Sales Hub, and Automation

Aspiration Marketing

Navigating the complexities of modern sales requires more than disparate systems. Ask yourself: Are you truly maximizing your sales potential, or are opportunities slipping through the cracks due to disconnected tools and processes? HubSpot provides a comprehensive answer, uniting marketing, sales, and service capabilities.

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How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

Hubspot Marketing

I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. Especially in a high-growth environment.

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Durable or disrupted: why only bold brands will survive the AI era

The Drum

AI is cheap, fast, and everywhere – eroding the edge of performance-only marketing. When anyone can copy your ad in minutes, what sets you apart? For eBay, Sainsbury’s, and DEPT®, it’s a durable brand built on trust, creativity, and tech. As AI reduces barriers to entry, competitive advantages rooted solely in performance advertising are disappearing.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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New Google AdSense Fill Empty In-Page Ads

Search Engine Roundtable

Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not filled by Google on your page, then Google will look for other ways to monetize that ad spot.

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How To Get The Perfect Budget Mix For SEO And PPC via @sejournal, @brookeosmundson

Search Engine Journal

PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.

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Building a Talent Pipeline: Proactive Recruitment Strategies

Aspiration Marketing

Ever find your team stretched thin, scrambling to onboard new hires just as critical projects ramp up? What if you could sidestep that constant pressure? Building a talent pipeline offers a strategic advantage, allowing you to connect with potential candidates before urgent needs arise. This approach moves beyond simply filling vacancies to cultivating relationships with individuals who possess the skills your company will need in the future.

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Data clean rooms: What you need to know

Martech

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. That’s where data clean rooms (DCR) come in. They’re not a cure-all, but they’re becoming a key part of the privacy-safe data collaboration and measurement toolkit.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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7 best CRMs for restaurant businesses in 2025

Hubspot Marketing

Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible. That's where restaurant CRM software becomes your secret weapon. According to the Pareto Principle , 80% of restaurant sales come from just 20% of repeat customers. So, you'll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences.

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Google Ads Generating Fewer Clicks? Why?

Search Engine Roundtable

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?

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Explaining The Great Decoupling To C-Level via @sejournal, @TaylorDanRW

Search Engine Journal

Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here's what that means for your brand visibility. The post Explaining The Great Decoupling To C-Level appeared first on Search Engine Journal.

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Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct. 40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Beyond brand versus performance: LinkedIn’s playbook for full-funnel growth

The Drum

The brand versus performance debate is broken. “It works very well in our org chart – but not in real life,” said Paolo Provinciali, vice-president of marketing, growth, performance and operations at LinkedIn. “In my mind, all marketing is performance. It’s just a matter of striking the right balance between short term and long term.” Joined by Preeti Croke of Analytic Partners in The Drum Studio at Cannes, Provinciali called for a “recovering performance marketers” club – and a mindset shift.

Branding 105
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7 best CRMs for fitness businesses in 2025

Hubspot Marketing

The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand at a rapid pace. With this growth comes fierce competition, making it essential for fitness businesses to deliver exceptional member experiences while streamlining operations.

CRM 110
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Google: Order Of Disavow Link File Does Not Matter

Search Engine Roundtable

Google's John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.

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