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You've crafted something truly valuable, a piece of content brimming with insights. But now comes a crucial question: will it actually reach the people who stand to benefit most from it? Even the most brilliant content can fade into the background without a smart plan for getting it seen. That's where the often-underestimated power of content distribution comes in, proving that in the realm of content marketing, how you share is just as vital as what you create.
B2B marketers have long relied on press releases to generate visibility, boost SEO, and position their brand as a credible player. This is why 78 percent of marketers include press releases in their marketing strategy. Today, it’s not enough to write about recent new hires, additional locations, or new products. The days of “look at how great we are” press releases are dead.
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Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 - just a year later.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). Since then, I’ve found even more smart, strategic ways to use AI. Not to replace marketers, but to make our work more efficient, creative and a little more fun.
Did you know that over 70% of app users churn within the first 90 days after downloading an app? In today's hyper-competitive digital landscape, simply launching an app is no longer a pathway to success. Many app creators struggle to attract enough users and, critically, to keep them engaged. With millions of apps vying for attention, and the vast majority of users abandoning or uninstalling an app soon after downloading, it's essential to build a robust and strategic approach from the very begi
Did you know that over 70% of app users churn within the first 90 days after downloading an app? In today's hyper-competitive digital landscape, simply launching an app is no longer a pathway to success. Many app creators struggle to attract enough users and, critically, to keep them engaged. With millions of apps vying for attention, and the vast majority of users abandoning or uninstalling an app soon after downloading, it's essential to build a robust and strategic approach from the very begi
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Publicity is the hard work of getting media outlets and social media influencers to talk about you. Hustle for attention and mentions. Public relations is the much harder work of engaging with internal teams to make something worth talking about. It’s not spin, it’s story telling that resonates and holds up to scrutiny. Sometimes, organic publicity is a natural byproduct of good public relations.
Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ideas are now in your keyword ideas section.
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Think about the last truly exceptional customer experience you had. What made it stand out? Chances are, it wasn't just one positive interaction, but a series of well-connected and helpful engagements that anticipated your needs. In today's competitive landscape, creating these seamless journeys for your own customers is crucial. When done effectively, it fosters stronger connections, increases satisfaction, and ultimately drives conversions.
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A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively decline in the long run.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
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Navigating the complexities of modern sales requires more than disparate systems. Ask yourself: Are you truly maximizing your sales potential, or are opportunities slipping through the cracks due to disconnected tools and processes? HubSpot provides a comprehensive answer, uniting marketing, sales, and service capabilities.
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. Especially in a high-growth environment.
AI is cheap, fast, and everywhere – eroding the edge of performance-only marketing. When anyone can copy your ad in minutes, what sets you apart? For eBay, Sainsbury’s, and DEPT®, it’s a durable brand built on trust, creativity, and tech. As AI reduces barriers to entry, competitive advantages rooted solely in performance advertising are disappearing.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Google's John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.
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