Aspiration Marketing
JULY 31, 2025
What if you're leaving a significant portion of your potential market unexplored? Are your digital efforts truly reaching everyone who could benefit from your product or service, regardless of language? The internet has erased geographical borders, but language remains a crucial barrier—or opportunity. We're talking about billions of internet users who don't primarily speak English.
AWeber
AUGUST 1, 2025
Newsletter design directly impacts engagement rates. With most subscribers now opening emails on mobile devices, newsletters must be designed with smaller screens, touch navigation, and varying email client capabilities in mind to ensure readability and usability. The most effective newsletter designs use specific visual elements that psychologically guide readers toward taking action —whether that's clicking a link, making a purchase, or engaging with content.
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Martech
JULY 30, 2025
Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month. The July release brings major improvements to the email designer Marketo introduced at the start of 2025 , the tool’s API infrastructure and administrative tools. There are also several important deprecation and identity transition announcements you’ll need to act on.
Marketing Insider Group
AUGUST 1, 2025
A great website is just one part of building an online presence. Reaching the right audience also depends on having a smart and focused approach. That’s where the support of professional digital marketing agencies can make all the difference. Let’s explore how the right partnership can fuel real results. Every business has unique goals, but reaching those goals requires more than guesswork.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Vertical Response
AUGUST 3, 2025
The art of storytelling in email marketing is a powerful tool to capture your audience’s attention and foster emotional connections. This article will guide you through how to utilize the art of storytelling in email marketing to transform your email campaigns from mundane promotions into engaging narratives that build customer loyalty and drive engagement.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 1, 2025
Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard to grasp. It’s vague — a bit like beauty. We may not define it precisely, but we recognize it when we encounter it. We’re certain the sun will rise tomorrow, but we’re far less sure the sky will be blue.
Sprout Social
JULY 30, 2025
Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult. When marketing efforts span multiple teams and channels, data becomes vast and fragmented, making it challenging to consolidate and analyze for clear ROI.
SMA Marketing
JULY 30, 2025
AI Summary: This article breaks down the differences between SEO, GEO, and AEO—three strategies that shape how your content appears in search results, AI answers, and featured snippets. It explains what each one targets, where they overlap, and why traditional SEO alone isn’t enough anymore. It includes a practical checklist to help you improve visibility across all three by focusing on content quality, user intent, structured data, and technical performance.
Calvyn Lee Blog
JULY 31, 2025
Back in 2022, a Mexican friend introduce me Certiprof and I had taken Digital Marketing Professional Certificate. Recently, I found this website had more certification available for FREE, hence I take a chance to explore Social Media Strategy Professional Certification (SMSPC). If you interested to get yourself this knowledge, do check out their website: [link] Social Media Strategy Professional Certification Study Guide Previously during 2022, you had to gone through a 40 questions quiz in orde
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
The Drum
JULY 31, 2025
Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. Are CMOs truly ready to lead in a machine-shaped world? This is what they said – unfiltered, relevant and urgent. “We’re not just adapting to technology: we’re adapting to a completely new marketing paradigm,” says Globant Gut’s managing director, Marwa Khalife.
Martech
AUGUST 1, 2025
In many organizations, decisions are made in boardrooms, far removed from the customer’s reality. Metrics are dissected. Dashboards are studied. Yet somehow, the real customer experience gets overlooked or misrepresented. That’s where a customer immersion program changes everything. It’s not another survey. It’s not a persona profile.
Duct Tape Marketing
JULY 29, 2025
Do This Instead: How to Adapt Your Marketing to the AI-Shaped Buyer Journey written by John Jantsch read more at Duct Tape Marketing TL;DR AI has fundamentally altered how buyers discover, evaluate, and choose solutions. The marketing funnel is no longer a straight line — it’s an ongoing conversation between the buyer and AI assistants like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.
Search Engine Journal
JULY 30, 2025
Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting. The post From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing appeared first on Search Engine Journal.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Roundtable
JULY 29, 2025
Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads, remarketing and conversion tracking functionality.
The Drum
JULY 31, 2025
The best way for brands to truly connect with fans is to stop marketing at them, says Maurice Moe Endres of Serviceplan. Instead, focus on co-creation and cultural relevance to cut through. Fandoms have always been around, but there’s a new hype around them, for sure. From TikTok-fueled micro-fandoms to live shows selling out within seconds, fans are the new power center of culture.
Martech
AUGUST 4, 2025
In the fast-moving B2B environment, marketing and sales teams are pressured to hit short-term numbers. Focusing on immediate bookings can build a shaky foundation where revenue initially looks strong but doesn’t hold up because businesses target the wrong customers. “We’re closing deals that make the quarter but break the business next year,” said Dan Sperring, CEO of AlignICP, a vendor of optimized GTM solutions.
Hubspot Marketing
JULY 30, 2025
In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to click? Is it the headline? The button color? The layout? While traditional marketing leans on creativity, data, and tech, today’s most effective strategies dig deeper into the brain. Understanding the unconscious impulses behind clicking behavior gives marketers a serious edge.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Marketing Insider Group
JULY 30, 2025
You’ve driven traffic with ads, and some visitors clicked and left without converting. That’s expected. But that doesn’t mean they aren’t interested. That’s why a smart PPC remarketing strategy is super important. It reconnects with those near-conversions and gently nudges them back. You’ll discover how to speak directly to previous visitors , use tailored messaging, and track what works.
SmartBrief - Marketing
AUGUST 4, 2025
In today’s crowded streaming market, the key to success isn’t about appealing to everyone — it’s about forming deep connections with the right audience. That’s the key takeaway from my recent conversation with BritBox CMO Diana Pessin on the Thinking Out Loud podcast. What stood out most was that BritBox isn’t just growing, it’s growing smarter. Launched initially as a nostalgia hub for British TV lovers, BritBox has evolved into a multidimensional, premium brand with a clear sense of identity a
Exposure Ninja
AUGUST 4, 2025
The integration of AI into marketing strategy is no longer optional, but the practical implementation remains unclear for many marketing leaders. Our two-year work with Age Care Bathrooms, an accessible bathroom fitting company , demonstrated what’s possible when AI-powered marketing is executed systematically. In the business owner’s words, the campaign “ had a fantastic impact on our business. ” The results: almost 4,000 leads in nine months , monthly organic conversio
Martech
AUGUST 4, 2025
A growing number of users claim LinkedIn’s algorithm is broken. It isn’t. The users don’t understand it. Like any algorithm-driven platform — from Google to TikTok — LinkedIn prioritizes content based on how users interact with it. And like all social networks, engagement is the core signal. While LinkedIn is a B2B-focused environment, its algorithm is like those of other social platforms.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Animalz blog
JULY 29, 2025
“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. Jennifer Clark leads Zoom’s lean content team with one goal: to prove that content drives revenue.
Marketing Insider Group
JULY 31, 2025
Over 70% of businesses report generating new leads and boosting brand awareness through trade shows. Whether your business belongs to the automotive or tech-oriented industry, trade shows are always the best event to market your brand. However, lead generation at these events isn’t that easy. With large crowds, limited interaction time, and intense competition, standing out and connecting with the right audience can be tough.
The Drum
AUGUST 3, 2025
From Meta’s pivot to AI-ranked feeds to TikTok’s search ambitions and LinkedIn’s renewed push on relevance, our explainer breaks down the latest algorithm shifts with top tips on what it means for your social strategy. Another day, another social media algorithm update quietly reshaping how your content performs. For marketers, every platform’s feed is a moving target.
Search Engine Journal
JULY 31, 2025
Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility. The post Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On appeared first on Search Engine Journal.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
JULY 29, 2025
To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That usually means prioritizing the bottom of the funnel — where conversions happen — at the expense of the stages that make those conversions possible in the first place.
Duct Tape Marketing
JULY 31, 2025
Empowering Small Business with AI & Strategy written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Sara Nay, CEO of Duct Tape Marketing and author of “Unchained.” Drawing on over 15 years of experience in every agency role—from intern to CEO—Sara explains why the traditional marketing agency model is broken for both clients and agencies.
Sprout Social
AUGUST 1, 2025
TikTok’s popularity in the UK is exploding—and it’s not just Gen Z anymore. With an increasingly diverse user base and a unique style of content consumption, TikTok demands an informed approach from brands. Discover the latest TikTok statistics for the UK here. You’ll learn about key metrics, demographic insights, usage trends and benchmarks to help you stay ahead in 2025.
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