2010, B2C and PR - Marketing Pro Pulse

4 Tips To Becoming A B2B Marketing Insider (and More)

Marketing Insider Group

APRIL 7, 2011

In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA. While Frank’s was a great client, the event planning experience was not for me and I left to explore healthcare and corporate PR at MS&L in New York City. How has that gone?

B2C

B2C PR Real Estate Communications

The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

“Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

Telemarketing

Telemarketing Inbound Marketing Transform Customer loyalty

What Is The Future Of The Social Media Role?

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Telemarketing

Telemarketing Marketing Mix Customer loyalty User-Generated

Webinars

Aligning Sales & Marketing to Drive Demand & Build Pipeline

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

MORE WEBINARS

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? B2B social media View more presentations from michaelbrenner.

Telemarketing

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

What Is The Future Of The Social Media Role?

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Telemarketing

Telemarketing Marketing Mix Customer loyalty User-Generated

65 Tweetable Moments From The Corporate Social Media Summit New York

Marketing Insider Group

JUNE 23, 2011

2010 was the first year that home computing advanced faster than business computing. John Wolf, Senior Director of Global PR, Marriott. There are big differences between B2B and B2C. I totally agree: people do not segment themselves the way businesses segment the market. Control is not as important as influence. Create value.

Food

Food PR B2C Customer loyalty

Top 12 B2B Holiday Cards - with 62 more for good marketing measure!

Adobe Experience Cloud Blog

DECEMBER 22, 2009

This is because B2C companies have all the sexy, edgy, memorable ads the rest of the year, leaving B2B companies to be more conservative and serious. And finally, make sure to check out Marketo's holiday greeting , an obvious personal favorite filled with tips for making 2010 a great success. SpeakerBox PR Xmas Card.

B2C

B2C PR Entertainment Marketing

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

NOVEMBER 16, 2019

Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. And this is only possible by providing truly great customer experiences. Make Culture an Integral Part of Marketing.

Customer

Customer CMO Marketing Marketers

The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

OCTOBER 16, 2021

Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. And this is only possible by providing truly great customer experiences. Make Culture an Integral Part of Marketing.

Customer

Customer CMO Non-Profit Customer Journey

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

NOVEMBER 9, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Michael Brenner Nov 11 2010 Thanks Andrew! Join the live discussion on Twitter using # BlogWell.

Marketing Mix

Marketing Mix Telemarketing Customer loyalty Inbound Marketing

What is social media marketing?

Search Engine Land

NOVEMBER 17, 2022

The Arab Spring protests kicked off on December 17, 2010. Meaning: Facebook : Now the go-to B2C community for the mass market, 30-something-and-up generations. For two years, dictatorial governments across Tunisia, Libya, Egypt, Yemen, Syria, and Bahrain were challenged by their long-oppressed people.

Social Media Marketing

Social Media Marketing Marketing User-Generated Marketers

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Nearly a decade prior (2010), the five largest brands for ad revenue – then Google, Viacom/CBS, News Corporation, Comcast and Disney – claimed just a 17% share of revenue. Customer experience.

Advertisers

Advertisers Advertising Retail Shoppers

Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

PR

PR Telemarketing Inbound Marketing Marketing Mix

Marketers could have saved Target and Southwest from themselves

Martech

MAY 2, 2025

In 2010, Southwest got rid of one of the things that made it special: The fresh chocolate chip cookie. Participants’ reactions to the company and anything with its logo could be yet another PR disaster. Customer rewarded the company with their loyalty. Email: Business email address Sign me up! Processing.

Shoppers

Shoppers Retail Marketing Marketers

Marketing Pro Pulse

4 Tips To Becoming A B2B Marketing Insider (and More)

The Future of B2B Marketing: It's Social

Webinars

Trending Sources

What Is The Future Of The Social Media Role?

Webinars

The Secret To B2B Social Media?

What Is The Future Of The Social Media Role?

65 Tweetable Moments From The Corporate Social Media Summit New York

Top 12 B2B Holiday Cards - with 62 more for good marketing measure!

The Changing Role of Marketing in 2020 – Culture and Customer Experience

The Changing Role of Marketing in 2022 – Culture and Customer Experience

Report: Blogs Are An Important Part Of The Marketing Mix

What is social media marketing?

Stats roundup: the impact of Covid-19 on marketing & advertising

Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketers could have saved Target and Southwest from themselves

Stay Connected