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The state of marketing operations professionals is OK, but it’s going to get much, much better

Chief Martec

My other pet rock has been advocating for agile management approaches in marketing and martech since 2010. I think it will be a golden age of marketing strategy and creative — you ain’t seen nuttin’, Don Draper — with a lot more human energy being allocated directly to that work.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Last year alone, CPG online sales in the U.S.

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Unlocking Your Life’s Creative Brief: A Powerful Practice for Personal Transformation

Duct Tape Marketing

With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life for Bettering Your Workplace. Uncover the power of daily micro movements in challenging limiting beliefs that lead to meaningful transformations.

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What’s Next? Reflections on #SXSW 2024

Businesses Grow

I’ve been attending SXSW since 2010. My first conference in 2010 represented the dawn of social media — unbridled excitement! Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Each year has its own personality. An organoid is a computer grown from human brain cells.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

It describes itself as: “Humanizing data like never before, with technology that interprets your data and transforms it into ‘intelligent narratives’ at speed and scale.”. Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories.

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

I started as an Energy Trader and wanted something more interactive, so I went into sales where I learned the power of the marketing materials. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. And now I have a method.

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30 Hidden Messages In Logos of Notable Brands

Hubspot Marketing

Amazon Image Source Since its founding in 1994, Amazon has transformed from a humble online bookstore into a retail powerhouse. Similarly, the logo has undergone multiple transformations over the years and come a long way from the original combination mark design. The current Tour de France logo was designed by Joel Guenoun in 2002.