Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. totaled $58.6

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Businesses Grow

MARCH 18, 2024

I’ve been attending SXSW since 2010. My first conference in 2010 represented the dawn of social media — unbridled excitement! The first research on Gen Alpha was interesting. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Each year has its own personality.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Generation Z.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Nearly two out of every three adults aged 18-29 use Instagram.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Hootsuite

DECEMBER 2, 2019

Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. More than half of millenials and Gen Z internet users said their most recent fashion buys were based on images they saw on social media.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

MARCH 14, 2023

People use different platforms for different reasons, and there is even preference for one platform over another based on generation. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. Instagram Leads Instagram started primarily as a photo sharing app in 2010.

Gen Z 128

Gen Z User-Generated Social Media Marketing Millennials 128

Hootsuite

JUNE 21, 2023

FINRA first started issuing guidance specific to social media way back in 2010. Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. That’s not surprising.

Gen Z 120

Gen Z Communications Education Millennials 120

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health User-Generated 52

illumin

DECEMBER 6, 2023

Instagram Instagram was launched in 2010 as the ultimate photo-sharing site. Most regular Instagram users are between the ages of 18 and 34 , making it an ideal platform for targeting younger millennials and Generation Z. Most Facebook users fall between the ages of 25 and 55.

Gen Z 80

Gen Z Millennials User-Generated Advertisers 80

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Repurpose and Distribute on All Channels As true today as it was in 2010, this content rule might not be shiny new. If you can’t reply to comments and messages swiftly, you don’t have time for it.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketers 133

Dana Nicole

FEBRUARY 1, 2021

Instagram, presently owned by Facebook, was launched in October 2010. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Although younger, Gen Z is a powerful and profitable segment.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Backlinko

JANUARY 8, 2024

If your audience mainly consists of Gen Z and Millennial ladies who want to keep up with the latest fashion trends, then this may be the perfect program for you to join. billion in 2010), which just goes to show that their sales keep growing – and they’ve got no intention of stopping!

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. They’re sprightly at 70+.

Gen Z 116

Gen Z Transform Millennials User-Generated 116

Duct Tape Marketing

MARCH 22, 2023

Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010. I have just anecdotally maybe millennials, maybe Gen Z, you know, tend to just be much more open about it. They probably have a very busy home life.

Health 87

Health Transform Gen Z Management 87

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. What is Gen Alpha Like?

Gen Z 127

Gen Z Millennials Fashion Manufacturing 127

Econsultancy

DECEMBER 13, 2021

Nearly a decade prior (2010), the five largest brands for ad revenue – then Google, Viacom/CBS, News Corporation, Comcast and Disney – claimed just a 17% share of revenue. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Buffer Marketing

DECEMBER 10, 2024

They’re also highly engaging — especially when it comes to how different generations interpret each emoji. Just ask your nearest Millennial and Gen Z friends what they think the thumbs-up emoji means. Emojis are universally understood and add personality and tone to your content.

Health 111

Health Transform Fashion Gen Z 111