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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Marketing

Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available. trillion historical data points dating back to 2010. AI assistant for actionable insights. Upload custom data for monitoring trends.

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From Platforms to Protocols: Making Sense of Decentralized Social Media (and What it Means for the Future)

Buffer Marketing

  The evolution of decentralized social media While it might feel like it burst onto the scene in 2023/24, decentralized social media isn’t all that new.    The first decentralized platform, Diaspora , launched back in 2010. It promises users freedom, privacy, and control of their own data.

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From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

Buffer Marketing

Instagram : Launched in 2010 and acquired by Facebook in 2012, Instagram has seen substantial growth. As of 2024, it boasts 1.85 million total connections on Buffer, reflecting a 70% growth from 1.08 million in 2022. With 108,000 active connections, Facebook remains a cornerstone for businesses aiming to reach a broad audience.

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

That way you can make the best decisions when it comes to your social media marketing strategy. Instagram launched in October 2010. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

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How To Choose The Best Social Media Platforms For Your Company

Jeff Bullas

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? Different social media sites bring in different levels of traffic, and this can vary heavily according to your company’s niche.

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Why Most B2B Social Media Marketing Fails (And How To Fix It)

Adobe Experience Cloud Blog

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Relying Purely on Social.