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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

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4 advanced ways you’re not measuring SEO effectiveness – yet

Search Engine Land

In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. SEO keyword performance. They are: Brand vs. non-brand clicks.

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This day in search marketing history: January 22

Search Engine Land

2013: Since June 2011, Google’s top bar had a black background color with white/gray text overlaid. Google May Let You Blacklist Domains To Fight Spam 2011: Matt Cutts confirmed that Google had discussed giving searchers the ability to remove domains from its search results. Google To Replace Black Top Bar With Gray Colored Bar?

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Social media management services: 9 agencies your brand should check out

Sprout Social

We especially rely on Sprout’s analytics capabilities to help us track and report on performance over time, and identify trends and insights to build our strategy.”. Stand-out services: Social Media Management, Branding, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Paid Social, PPC/SEM, SEO, Web Design.

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A Look Into the 10 Best SEO Companies in Singapore

Spiralytics

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Mustard Website: [link] Founded in: 2011 No. Mamba Website: [link] Founded in: 2020 No. OOm Website: [link] Founded in: 2006 No. Creative for More Website: [link] Founded in: 2019 No.

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What is personalization at scale? (and how to achieve it)

Use Insider

Analytics and attribution platforms like Mixpanel, Amplitude, and AppsFlyer. Marketing automation tools like Adobe Marketo and Pardot. Marketing automation , which can take a lot of the heavy lifting off your shoulders when it comes to running lifecycle marketing campaigns aimed at maximizing customer loyalty, retention, and CLTV.

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A Look Into the 10 Best SEO Companies in Singapore

Spiralytics

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Mustard Website: [link] Founded in: 2011 No. Mamba Website: [link] Founded in: 2020 No. OOm Website: [link] Founded in: 2006 No. Creative for More Website: [link] Founded in: 2019 No.

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