Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

Gen Z 279

Gen Z Millennials B2C Communications 279

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement. Changing social media: Facebook use among Gen Z is dropping.

Gen Z 114

Gen Z Market Trends Affiliate Marketing Marketers 114

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.

Gen Z 114

Gen Z Advertisers Advertising Branding 114

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

Advertising 108

Advertising Advertisers Gen Z Inbound Marketing 108

Hubspot Marketing

FEBRUARY 15, 2024

Since 2012, Lamborghini’s Esperienza Accademia Neve in Livigno has been a go-to for on-ice driving courses. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Let’s move from B2C and see how B2B can steal luxury marketing strategies. Accept digital innovation.

Branding 140

Branding Fashion Gen Z B2C 140

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Every generation will have its own social media platform. For my generation, Millennials, the majority of us will be primarily on Instagram.

Logistics 100

Logistics Gen Z Management Millennials 100