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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

What I like: In addition to helpful blog content, HubSpot offers countless free templates, ebooks, and even courses so you can put your learnings into action right away. To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience.

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11 Best Marketing Books for Your 2012 Summer Reading List

Marketing Insider Group

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand – by Joe Pulizzi (@ juntajoe ) and Robert Rose (@ RobertRose ).

PR 111
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Why Brand Publishing is the Future of Marketing

Marketing Insider Group

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

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Are Content Brands The Future of Marketing? An Interview with Ann Handley

Marketing Insider Group

I’m co-author of the best-selling book on content marketing, Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012. I think we’ll see fewer brands publishing content and, instead, more Content Brands.

Branding 111
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7 Best Practices for Email Deliverability

Adobe Experience Cloud Blog

Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. If you want to learn more about email deliverability , download our brand new ebook. Email Marketing'

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Negative SEO: Does It Really Exist?

Adobe Experience Cloud Blog

In his 2012 Whiteboard Friday video , Rank Fishkin of Moz, looked at the claims from some self-styled Negative Search Engine Optimizers (SEOs). All of these factors are things that a webmaster could do to target another site, but sites with a lot of high-quality brand signals won’t suffer from a simple negative SEO campaign.

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Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World

Adobe Experience Cloud Blog

Not a problem – I brought two laptops with me to Cleveland, I’ve been stockpiling branded pens since the moment we landed, and I take very detailed notes. There was also a lot of orange food, branded to match the CMI logo. In 2012, the biggest threat to content marketing was, as Doug put it, content marketers cranking out crap.