Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes. businesses.

Search Marketers 109

Search Marketers Marketing Marketers SEO 109

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Google apologized for the “oversight” a day later.

Search Marketers 93

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Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. Sandberg joined Google in 2001.

Search Marketers 95

Search Marketers SEO Health Marketing 95

Search Engine Land

FEBRUARY 18, 2023

We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” Read all about it in Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide.

Search Marketers 95

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Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads.

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Search Engine Land

FEBRUARY 10, 2023

A Google Ads setting allowed advertisers to exclude people of ‘unknown gender’ 2021: Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals. Warner Bros. Is Google Maps what augmented reality has been waiting for?

Search Marketers 89

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Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. The Donkey Cutts SEO Game: Avoid Panda & Penguins 2014: The game worked like “Donkey Kong,” but replaced the objects based off of Google ranking signals.

Search Marketers 88

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Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? Google Q4 2013 Earnings Report $16.86 of desktop, 17.3%

Search Marketers 87

Search Marketers Real Estate Transform Marketing 87

Search Engine Land

FEBRUARY 21, 2023

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. These Five Websites Captured 20% Of All Search Result Clicks 2013: Facebook, YouTube, Yahoo, Wikipedia and Amazon.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 30, 2023

Google provided some use cases for the API: SEO tools and agencies can provide ongoing monitoring for important pages and single page debugging options. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software.

Search Marketers 91

Search Marketers Transform SEO Marketing 91

Search Engine Land

FEBRUARY 17, 2023

Google brings Display ads to attribution reports as an open beta 2021: Advertisers could see Display ads alongside search and YouTube. Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry 2016: There was almost no movement in the numbers from the previous month.

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Search Engine Land

JANUARY 9, 2023

2022: It let advertisers review and delete policy-violating ads across accounts. 2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy. Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta. Also on this day.

Search Marketers 89

Search Marketers Transform SEO Marketing 89

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Google: No comment on possibility of a Feb. billion “core” searches.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. Processing…Please wait.

Search Marketers 93

Search Marketers Marketing Marketers Advertising 93

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. At launch, Facebook Graph Search only included people, photos, places and interests. SEO For Facebook Graph Search? LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. percent in December 2013, to 67.3

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Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Conductor launches SEO services marketplace for Searchlight users. 2013: The new APIs let you search for top stories in real time over the Bit.ly

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Ariyh

SEPTEMBER 4, 2023

Previous insight: Messages in present tense are more persuasive (more insights here ) Place products next to the problem they solve to make them seem more effective Channels : Image Ads | Ads | Website | Marketing Communications For : B2C. Up your SEO game with dofollow.io Sounds good? This announcement was sponsored. Click here.

Product 100

Product B2C eCommerce Place 100

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Video: Steve Marin on content, SEO and using data as backup 2021: Also discussed: ego ranking, how to help your clients write content and much more. But this was the first time Google went public with its document.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

JANUARY 20, 2023

SEOs wanted to better understand what being part of Google’s core algorithm meant. Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down 2016: One of Google’s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons. on multiple carriers.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 10, 2023

Microsoft Advertising Shopping campaigns reporting enhancements. 2021: Numerous advertisers had paused their social media campaigns over the events at the Capitol. 2013: Overall query volume appeared to be declining as mobile devices cannibalized traffic. Yahoo Directory Places Images On Sponsored Ads. Also on this day.

Search Marketers 87

Search Marketers Finance Marketing Marketers 87

Search Engine Land

MARCH 5, 2023

How SEOs should (and shouldn’t) use it 2019: A conversation with Moz’s Russ Jones about what had changed. Google Changes Car Insurance Links After SEOs Complain 2015: Google quickly changed its keyword-rich anchor text in a recent blog post to avoid controversy around link spam and link schemes. Moz on Domain Authority 2.0:

Search Marketers 83

Search Marketers User-Generated SEO Marketing 83

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. So the acquisition seemed quite logical from both perspectives.

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Search Engine Land

FEBRUARY 2, 2023

Video: Jennifer Van Iderstyne on agency types & multimedia SEO 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

MARCH 7, 2023

Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers. Also on this day Member of SEO community and her two children killed in Ukraine 2022: Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine.

Search Marketers 89

Search Marketers Marketing Marketers SEO 89

Search Engine Land

FEBRUARY 20, 2023

Google Places Quality Guidelines Updated 2014: Google would allow a single descriptor within the business name, if and only if that descriptor was location information or described business offers. New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files 2013: A new feature helped webmasters create two types of XML Sitemaps.

Search Marketers 96

Search Marketers Real Estate Law Food 96

Neil Patel

MAY 14, 2019

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. The future of SEO.

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SEO User-Generated Advertising Advertisers 112

Search Engine Land

JANUARY 3, 2023

24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to their website. Video: Anthony Church on conversion tracking & SEO. 2013: Izik was designed to deliver a tablet-friendly search experience. 2013: Deep Dive Into Bing Webmaster Tools With Sr.

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. I could find reference to doorway pages in Google’s rules as far back as June 2006 (although I think there may have been a rule in place a little before that): June 2006: Google Webmaster Guidelines prohibited doorway pages early on. What are doorway pages?

SEO 104

SEO User-Generated Transform Manufacturing 104

Search Engine Land

FEBRUARY 26, 2023

Put more simply: Where in the past a search such as ‘seo’ or ‘jacket’ would have simply returned Google’s non-local result set, now Google will include results specific to your location (whether you have actively set your location or not: Google will locate you based on your IP address). ” Happy Birthday, Flickr: Web 2.0

Search Marketers 90

Search Marketers Non-Profit Retail SEO 90

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. 2016: What Is Your SEO Learning Program? by Jacob Baadsgaard.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

MARCH 8, 2023

Read about it in New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world. Video: Fili Wiese, an SEO that used to work in Google search quality 2020: A number of topics were discussed, including managing Google penalties, how Google penalizes websites, the disavow link tool and nofollow link attribute. Bad Merchant?

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. 8 Alternatives to Google Keyword Tool – Keyword research is vital.

Marketing Mix 62

Marketing Mix SEO Education Analytics 62

Search Engine Land

FEBRUARY 8, 2023

Microsoft Advertising launches Cruise Ads 2022: The vertical-specific ad format was only available to advertisers targeting customers in the U.S. Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April 2021: Microsoft said eCPC increases conversions while lowering CPA, but some advertisers worried about loss of control.

Search Marketers 83

Search Marketers Real Estate Retail Marketing 83

Search Engine Land

FEBRUARY 15, 2023

” And clearly, everyone in SEO has heeded all of Google’s advice about not doing link building, which is no longer a thing in SEO. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor. Could Google Play Jeopardy Like IBM’s Watson?

Search Marketers 87

Search Marketers Marketing Marketers SEO 87