Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 145

CMO Marketing Marketers Health 145

Duct Tape Marketing

JANUARY 3, 2013

My editorial themes for 2013: January – Referral Marketing. Aug – Content Marketing. PR Pitches – We use our themes to promote stories and pitches to the media. Sponsored pitches – We receive invitations to write sponsored content and conduct sponsored webinars and use our theme to guide these pitches.

eBook 78

eBook Marketing Mix PR Education 78

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

SEO 145

SEO User-Generated Analytics Health 145

Rock Content

AUGUST 20, 2020

Whether with paid advertisements or strategies that generate organic traffic — such as Content Marketing — your company must be present in the most varied communication channels and search engines. Want to learn more techniques that can improve your Content Marketing strategy? Check it out!

User-Generated 72

User-Generated Transform Promotion PR 72

Lusha

JUNE 7, 2024

Marketing Channels: These are the platforms and mediums you’ll use to reach your target audience. This could include social media, content marketing, email marketing, paid advertising, and more. There’s no one-size-fits-all approach to marketing channel selection.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I thought augmented reality marketing might become a reality (boy was that wrong.) My Main Content Marketing Prediction For 2016?

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king.

SEO 78

SEO PR Education Food 78

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Become a thought leader.

Content Marketing 75

Content Marketing Thought Leadership Branding Whitepaper 75

Marketing Insider Group

NOVEMBER 21, 2013

To find the best branded content, I reached out to some of my best content marketing friends for nominations. Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013.

Branding 111

Branding PR Entertainment Education 111

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

PR 109

PR Marketing Marketers Entertainment 109

Orbit Media Studios

MAY 4, 2022

That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. Content marketing on this scale is about staying visible to a small group and starting conversations. Wine & Web circa 2013. A few clients responded?

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143