Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding into new industries. Image via Pixabay.

New Markets 144

New Markets Content Marketing Transform Whitepaper 144

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

Transform 81

Transform CMO Marketing Marketers 81

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

Marketing 87

Marketing Marketers 87

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. My Thoughts.

Thought Leadership 134

Thought Leadership Content Marketing Non-Profit Food 134

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? The Most Important Marketing Metrics. Are you a results-driven marketer? As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees.

Marketing 76

Marketing Marketers Content Marketing Customer 76

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

Content Marketing 111

Content Marketing Transform Marketing Marketers 111

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. The use of high quality, education based content.

Marketing Mix 62

Marketing Mix SEO Education Analytics 62

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king.

SEO 72

SEO PR Education Food 72

Adobe Experience Cloud Blog

MARCH 25, 2013

So how can you use Vine as part of your content marketing strategy? Twitter NYC (@TwitterNYC) March 14, 2013. Marketo (@marketo) March 22, 2013. Marketing Cloud (@marketingcloud) March 9, 2013. Giannis Aggelakis (@GAggelakis) March 6, 2013. Vogue.fr (@VogueParis) March 4, 2013. v/bdBtYx7bIJJ.

Content Marketing 134

Content Marketing Fashion Entertainment Marketing 134

Marketing Insider Group

DECEMBER 19, 2014

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Content Marketing'

Market Trends 87

Market Trends Content Marketing Whitepaper Marketing 87

Search Engine Land

MARCH 20, 2023

Topless Nude Photo Makes It Way To The Google Knowledge Graph 2013: When you searched for [Angel Tompkins], the image shown for her was from a site that appeared to be a spam blog with nude images of people. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working.

Search Marketers 93

Search Marketers Finance Marketing Marketers 93

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Google Launches Streamlined Image Search 2013: With the new system made it easier to quickly skim through multiple images, rather than the old system that requires a lot of clicking, then closing windows to go back and select a new image.

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I thought augmented reality marketing might become a reality (boy was that wrong.) My Main Content Marketing Prediction For 2016?

Content Marketing 89

Content Marketing Telemarketing Entertainment Marketing 89

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Content Marketing 87

Content Marketing Marketing Marketers User-Generated 87

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing.

Content Marketing 91

Content Marketing Thought Leadership Entertainment Marketing 91

Search Engine Land

MARCH 7, 2023

Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers. Report: Google To Settle “WiSpy” Investigation With Attorneys General For Measly $7 Million 2013: And Google would admit no wrongdoing. The end of Toolbar PageRank was inevitable by this point.

Search Marketers 89

Search Marketers Marketing Marketers SEO 89

Search Engine Land

JANUARY 30, 2023

Adwords For Video Gets Reporting Enhancements 2013: Google added three new measurement features to the AdWords for video reporting interface (Reach & Frequency, Column Sets Tailored to Marketing Goals, Geographic Visualization). Jackie Robinson Google Baseball Player Logo 2013: The Doodle honored Robinson for his 94th birthday.

Search Marketers 91

Search Marketers Transform SEO Marketing 91

Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Content – good, bad or indifferent – sets the tone for how much employees trust management, how enthusiastically they support or diss a brand and how deeply they engage with what’s going on. The post Can Content Marketing Create Corporate Culture? Or are they?

Content Marketing 91

Content Marketing Marketing Marketers Communications 91

Content Marketing Institute

NOVEMBER 25, 2017

55:28): Robert’s rave: Though it’s more of a content story than a content marketing story, Robert still highly recommends that everyone check out this Medium article, which examines, in detail, what might just be the greatest sales pitch ever. This Old Marketing example of the week. (57:30):

Content Marketing 76

Content Marketing Transform Marketing Marketers 76

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors.

eCommerce 246

eCommerce Education Management Product 246

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” There are plenty of excuses for overly-promotional and boring content.

Content Marketing 89

Content Marketing Marketing Marketers Entertainment 89

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I told him I was in marketing. Ask most people what marketing is, and they will tell you it is an ad. Marketing Today Is Broken. 2013 brought us the Dove Real Beauty ad that really set the stage. Or a billboard.

Content Marketing 89

Content Marketing CMO Marketing Marketers 89

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Businesses Grow

JANUARY 15, 2024

Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history. The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. But something was wrong. And it was just getting worse.

Outbound Marketing 115

Outbound Marketing Inbound Marketing Content Marketing B2C 115

Contently B2C

JULY 18, 2016

And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. As a result of this evolution, marketers across Europe are shoring up their mobile video investments.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Marketing Strategy 93

Marketing Strategy Content Marketing Marketing Marketers 93

Dana Nicole

JANUARY 27, 2021

But I wanted to speak with other content marketing experts to see what they had to say. So I spoke with over 60 content marketing experts and asked them one question and one question only: is blogging dead in 2021? Eric Hoppe, Crowd Content Media Inc. If you’re not, you’re likely to not see great results.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. RSS, which stands for “really simple syndication,” is an XML-based format used to distribute and share online content.

Price 143

Price Fashion User-Generated Thought Leadership 143

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Marketers often are scared of things that they can’t quantify or replicate.

Food 96

Food Content Marketing Place Promotion 96

Hubspot Marketing

OCTOBER 20, 2022

The first big shake-up related to this change occurred with Google’s Hummingbird update in 2013. Let’s use the topic of “content marketing” as an example. Audit your existing content pages and group them by topic focus. Example Topic Feature: Content Marketing. Content Marketing Strategy.

SEO 139

SEO Inbound Marketing Content Marketing Product 139

Search Engine Land

FEBRUARY 22, 2023

2013: A day after warning publishers against advertorials, would Google’s search team have to penalize parts of its own company for running advertorials? by Andy Atkins-Krüger 2010: Link Building vs. Link Marketing: What’s The Difference? Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?

Search Marketers 84

Search Marketers Marketing Marketers Price 84

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Become a thought leader.

Content Marketing 65

Content Marketing Branding Thought Leadership Whitepaper 65

OnPassive Marketing

JULY 10, 2022

LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013. As such, many professionals are using LinkedIn marketing automation software as well. The Importance Of Content Marketing Automation. It can be created by employees or by external writers.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Content Marketing'

Advertising 111

Advertising Advertisers Education Content Marketing 111

Businesses Grow

FEBRUARY 20, 2023

Fuel for the content engine Your investment in a consistent stream of text-based content can be leveraged in many ways to support a content marketing strategy. And four years later, in 2013, I wrote the all-time bestselling book on blogging. I’ve even incorporated blog reader comments into my book.

Gen Z 145

Gen Z Health Entertainment Education 145

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Repurpose top-performing content.

Whitepaper 104

Whitepaper Thought Leadership CMO Content Marketing 104