Adobe Experience Cloud Blog

JANUARY 15, 2016

I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success. Predictive: Not new, but very hot.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. The customer engagement platform is the core system of record for marketing, just like CRM is the system for sales and Human Capital Management is the system for HR.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Marketing Insider Group

MARCH 7, 2013

Previous interviews covered Big Data Marketing and Big Testing , customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Branding 106

Branding Thought Leadership Fashion Marketing 106

Hubspot Marketing

FEBRUARY 27, 2019

If your audience is very vocal on a topic, or you're trying to gain thought leadership in a certain area, this type of targeting might be a good option for you. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

CRM 145

CRM Advertising Advertisers User-Generated 145

Hubspot Marketing

JULY 26, 2022

Tip: You can find out behavioral and purchasing data using your ecommerce tool , CRM , or CMS.). I'm a huge advocate of thought leadership. How does your CRM describe those properties? Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

OCTOBER 2, 2017

For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. It goes without saying that these tools have enormous value for marketers—which is why CRM and Marketing Automation were ranked by marketers as their favorite MarTech tools.

Transform 134

Transform Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. With proper CRM integration, they can track these email marketing leads though your sales funnel to revenue, so you know which email campaigns are having a real impact on your business. In the U.S.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134