Hubspot Marketing

JULY 6, 2018

If, instead of a negative feedback loop, Best Buy used market research, they might not have been as effective in targeting aspects of their service most directly impacting their customers. Ultimately, Best Buy saved money and guesswork by listening to their customers and strategically improving areas their customers cared about most.

Non-Profit 123

Non-Profit Retail Food Price 123

Neil Patel

MARCH 31, 2021

Back in 2007 (three years before AdChoices was born), market research firm Yankelovich estimated the average city resident saw 5,000 ads every single day, and it’s probably safe to assume that number has grown significantly since then. Presumably, you’re a little hazy yourself, or you wouldn’t be reading this article.

Advertising 103

Advertising Advertisers User-Generated Place 103

Neil Patel

MARCH 24, 2021

Does that mean music marketing is dead? In fact, the music industry is growing at a healthy rate and has been every year since 2013. Create Interactive Content to Improve Music Marketing. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Actually, the reality is very different.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Duct Tape Marketing

JULY 9, 2015

In 2013, 45% of the presentations on Slideshare averaged 24 words per slide, and the number of images used increased by 53%. Visual content shouldn’t just be seen as a fix-all bandage you can slap on any digital marketing campaign. It’s no replacement for market research, SEO analytics or blog campaigns, for example.

Marketing 68

Marketing Marketers Entertainment Traditional Marketing 68

Hubspot Marketing

JANUARY 17, 2024

Trends decks might include data on market research, competitive analysis, new technologies, or consumer behavior. Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. Industry Trends Template To stay ahead of the competition, you need the latest industry insights.

Non-Profit 89

Non-Profit Transform Marketing Plan Communications 89

Duct Tape Marketing

JANUARY 24, 2014

5. Market Research. He/she can also create and manage focus groups and conduct research about your competitors and your target market. 6. Now you know 10 marketing tasks you can delegate, so why not try it out? This way, you only spend time talking to true leads that are more likely to lead to a sale.

Logistics 72

Logistics Marketing Marketers Food 72

Hootsuite

OCTOBER 1, 2019

Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. Have you done your target market research ? A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? Check out #64 in our long list of Instagram hacks.

User-Generated 111

User-Generated PR Law Shipping 111

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. In fact, social media’s influence runs deeper than customer engagement.

Transform 94

Transform Entertainment User-Generated Whitepaper 94

Hubspot Marketing

JULY 26, 2022

The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on — in addition to the market research. Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

AUGUST 29, 2013

Author: Jon Miller Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. The data is conclusive: the better you segment your email marketing list, the better your engagement and ROI.

Thought Leadership 134

Thought Leadership Email Marketing Market Research Marketing 134

Hubspot Marketing

JULY 13, 2017

Writing a script is not the same as writing a college paper or marketing research report. Are there other tips you have for video marketers when it comes to putting together a great script? A good script makes it easy for the people on camera to get their messages across while sounding and acting naturally.

Inbound Marketing 72

Inbound Marketing Copywriting Product Market Research 72

Hubspot Marketing

JUNE 1, 2017

Based on the landmark 2013 study that inspired “ Will Robots Take My Job ?” we’ve rounded up some of the marketing and sales roles most likely to be replaced by robots, bots, and AI in the next few years. 8) Market Research Analysts. Likelihood: 61%. 9) Advertising Salespeople.

Telemarketing 145

Telemarketing PR Market Research Management 145