Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168.

Thought Leadership

Neil Patel

JANUARY 27, 2021

But the thing about content marketing is – as with virtually everything digital – it’s constantly evolving and changing. Content marketing is as much about watching the trends as it is about creating and sharing content. Social Media Metrics (and Their Impact on Content Marketing). Not anymore. That’s key.

Content Marketing

Adobe Experience Cloud Blog

AUGUST 11, 2015

However, the success of these incremental improvements to email marketing depends largely on the next steps customers take after engaging with your email. Whether you’re sending them to a specific landing page or inviting them to take advantage of a personalized offer on-site, the work doesn’t end in your customer’s inbox.

Email Marketing

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. Google Link Removal Requests Climb To 345 Million In 2014. in the past month (10.4%

Search Marketers

Buffer Marketing

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics.

Content Marketing

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Case #3: Give before you get.

Inbound Marketing

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertising

Marketing Insider Group

JANUARY 26, 2015

I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs.

Marketing

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertising

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. Or vice versa.

User-Generated

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. So Barry Schwartz made one.

Search Marketers

Orbit Media Studios

APRIL 6, 2022

Within a single report with a few customizations, they’ll jump out at you. It’s the new version of Google Analytics and it’s …different. To find your top performers, customize the Engagement > Pages and screens report. These ones often jump out at you from Analytics. These are your unicorns. Are you using GA4 yet?

Promotion

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2014 : The end of an era – this was Fishkin’s final day as CEO of Moz.

Search Marketers

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 They blend seamlessly with your site to make it that much easier to convert leads, increase your e-commerce sales, and retain repeat customers. You can target not only a particular demographic or psychographic but also a location or customer intent.

Retail

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes. 2014: CEO Marissa Mayer introduced the new news app at CES.

Search Marketers

Duct Tape Marketing

MAY 2, 2014

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Ryan Ernst – Enjoy! . As digital marketing and advertising has evolved throughout the years, function has slowly gobbled up form, one clicks, like, page view and web lead at a time. photo credit: BigStock. Keep in mind, sales is sales.

Copywriting

Adobe Experience Cloud Blog

MARCH 17, 2017

The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. Ops and analytics nerd? Marketing coordinator? Attend a session about marketing from a CMO’s perspective. Networking.

Thought Leadership

TechWyse

FEBRUARY 8, 2022

Video campaign optimization: these new recommendations include setting up product feeds, setting up Google Analytics 4, and upgrading your conversion tracking. Using all available information on these leads to create a more personal connection can help your business retarget these potential customers. Wrapping Up. So there you have it!

Customer

Neil Patel

SEPTEMBER 21, 2020

Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you’re a company looking to get started with content marketing, this can be tough. The 8 Best Content Marketing Companies of 2020. What kind of content do your customers want from you? Budget: $10,000+.

Content Marketing

Duct Tape Marketing

APRIL 30, 2015

written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Creating great content is only one aspect of digital marketing. Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend.

Real Estate

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. We use Analytics to track the traffic. However, as a marketer, despite the changes to search result pages and associated drops in clickthrough rate / zero-click searches, I remain bullish on organic search.

SEO

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The lead account director for the content agency sidled up to the content marketing director and congratulated him. I know, I know.

Content Marketing

Moz

APRIL 19, 2020

fast websites) and analytics. They are foundational to digital marketing success. Content marketing is undeniably effective at getting sites to rank in search engines, which might satiate a client’s curiosity about what SEO can do for their visibility. No content or channel initiative works without infrastructure (i.e.

SEO

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. What do you see that businesses need to be doing? [21:35] Like this show?

Millennials

Bannerflow

FEBRUARY 10, 2021

This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. What’s clear is that keeping your finger on the pulse of technology can heighten efficiencies and provide increased value for customers and consumers. Why is that?

Transform

Vertical Response

MARCH 28, 2022

The new frontier in digital marketing is old-school: email! Recently, analysts have discovered the incredible advantages of email marketing campaigns. Email marketing is more effective than Twitter and Facebook advertising— by almost 4000%. Ready for the future of digital marketing? Decide on SMART Goals.

Law

Moz

MAY 20, 2019

There are some great resources on Moz about data visualization such as Demystifying Data Visualization for Marketers , a video of Annie Cushing’s talk at MozCon 2014, and A Visualization Prescription for Impactful Data Storytelling , a Whiteboard Friday video by Lea Pica. Provide insights, not just metrics. I was blown away.

SEO

Rock Content

DECEMBER 5, 2020

The broad domain of WordPress is just one of several reasons why all Digital Marketing professionals and students seek to master the use of this tool. This includes creating text, using images and videos and making forms – not to mention the various options for customizing the layout of the website and many other functions.

User-Generated

Moz

DECEMBER 10, 2018

SEO tools have investors and customers to appease and must continually improve their products to reduce churn and grow their customer base. There are quite a few resources on this listed online, but what forced it home for me was Cyrus Shepard’s Moz article in 2014. This makes things rosy for content-led SEO, right?

SEO

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. That’s 74% more time than in 2014 when we first conducted this research.

B2C

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper

Search Engine Land

SEPTEMBER 26, 2023

At the time, I had been around SEO and digital marketing for 5+ years… This whole event really got me going with SEO and has become my top marketing channel to do work for since then,” Madden shares as he reflected on the journey that this update had led him on. I remember Orkut.

SEO

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

Transform

Hubspot Marketing

JANUARY 11, 2023

Your persona development should determine factors like what job your ideal customer has, what goals they want to achieve, and what pain points or annoyances they deal with on a daily basis. On our marketing blog, one example of this is, " What is Digital Marketing." Solution: Begin with a clear, concise idea.

User-Generated

Hootsuite

FEBRUARY 24, 2021

The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. Why does social media marketing cost so much? billion.”.

Health

Duct Tape Marketing

OCTOBER 17, 2018

John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. I can send you that 2014 report and you can see it.

Non-Profit