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The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast.
Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. You’re not alone.
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.
The introduction of AI as our friend / co-worker / companion / enemy has heightened the emotion in our marketing discussions, but perhaps nothing has fanned the outrage more than the idea that AI survives by stealing our content. This is the same debate we had in the early days of content marketing — “What??? Probably not.
I’ve been getting an insane amount of questions lately from clients – actually, marketers in general – about SEO priorities in the wake of the big leak and the launch of AI Overviews. Technical SEO , content , UX , links – they’re all very much under the same umbrella now and that umbrella is growth marketing.
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Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thoughtleadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. Event Marketing Infographic'
Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? As usual, there are hundreds of marketing events you could attend this year, so we’ve decided to help you narrow down the list.
Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. Did you know that 91% of buyers are evaluating marketing automation for the first time? Infographic Marketing Automation' Please use the HTML code below to embed this graphic. <a
Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. Even though it is frequently referenced in marketing content, from keynotes to blog posts – it clearly means different things to different people.
Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.
Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. The Big Rethink 2014 (March 18) – London, UK.
As a marketer, you’re up-to-date on all the latest brand-building techniques. Updated on April 27, 2022. Originally published on Nov. Your company has a killer blog and an airtight social media strategy , and you’re already thinking about how you can use TikTok to connect with your target audience.
Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Most versus Least Effective Content Marketing.
How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Using Rich Media To Convert Random Readers.
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Thoughtleadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. Implementing Community Feedback Content Creation Techniques for Community-Centric ThoughtLeadership 1. Effective Content Curation 2.
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Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies.
Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing. Marketing programs.
Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. Marketers preparing for the new year know there is even more change on the horizon. So, what do marketers need to know to prepare for the year ahead?
Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. In December 2014, we brought the two teams together. The Vessel.io Welcome, Vessel.io
And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. Where do you find your inspiration for the next big thing in marketing?
Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.
Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). Wouldn’t that be grand?
Author: Rachel Yarnold Content Marketing World 2014 is here! And that means content marketers are flocking by the thousands to Cleveland, Ohio for a two-day extravaganza hosted by the Content Marketing Institute. The beauty of Content Marketing World is that there are tons of ways to personalize your time.
As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm. As a digital marketer, it’s my job to stay on top of the trends.
According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. However, the success of these incremental improvements to email marketing depends largely on the next steps customers take after engaging with your email. Let’s get started… 1.
Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. I looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.
Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction? Is ABM Right for Your Organization?
That’s one of the greatest lines from Robert De Niro’s character in Taxi Driver – but it’s also an important question for marketers today. Evolution #1: Marketing is in the drivers seat. Marketing – more than any other business function in a company, such as sales or customer service – is becoming the steward of customer journeys.
It’s the week that the Nation – the Marketo Marketing Nation – comes together in San Francisco to learn, listen, and collaborate together to continue to reshape the very foundation of marketing. Welcome to the 2014 Marketo Marketing Nation Summit. No, it’s not my birthday and I am not headed out on vacation.
Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.
Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Event Marketing b2b Consumer' Why Events? Events for Everyone!
Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller.
Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data. Tumblr’s “year in review” is a cool collection that showcases the ‘best of’ each category that was blogged and reblogged in 2014. Marketers utilizing this type of campaign also look to drive users to engage with their product.
Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO.
Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference.
Author: Chandar Pattabhiram We marketers have a lot on our plates. And marketing is a team sport. In fact, in a recent survey of more than 500 marketers , we discerned that 70% of them still deal with old-fashioned wall calendars or basic online calendars designed for personal use. Plan, Coordinate, and Share Your Wins.
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As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thoughtleadership platform – it is also a proven channel for demand gen. If you’re in the middle of 2014 planning, you may be re-thinking your social programs.
Or in the realm of Physics (a realm marketers rarely get to consider), it means “to render more reactive ; excite.”. As a marketer, I long for the day when all of my customers are active. Yet, to actually do this goes well beyond marketing. The challenge of the modern marketer is to activate every customer effectively.
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?
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