Remove 2015 Remove Analytics Remove New Technology
article thumbnail

5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges?

Transform 134
article thumbnail

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

New technologies are emerging and showing up in our everyday lives at a rapid rate. In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Soon enough, new technologies are going to emerge.

Transform 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. Before we fully adopt new technologies, we need to know their measurable marketing value. Go native.

article thumbnail

5 Best Content Marketing Videos of All Time

Marketing Insider Group

Brands willing to jump on opportunities presented by these new technologies are gaining huge wins. Being a Content Marketing Animal is his widely known talk from Online Marketing Rockstars 2015. All he wanted to do was keep up with an impending trade being made by the New York Jets.

article thumbnail

10 Ecommerce Trends to Expect in 2018

Hubspot Marketing

Ultimately, these added benefits are worth the initial investment in new technology. Starbucks created a Mobile Order and Pay app in 2015. These products are true-to-scale, so you can see whether the product will fit and how it’ll look in your space. Automation and Chatbots for Online Ordering. This is invaluable information.

eCommerce 145
article thumbnail

The Tech Giant’s Guide to Effective Content Marketing

Marketing Insider Group

When looking at SAP’s web analytics, I realized that no early-stage prospects were reaching the website with questions like “what is big data?” THINK harnesses the power of storytelling to provide insights into disruptive technologies including the cloud, Internet of Things, and blockchain, and how they are changing our world for the better.

article thumbnail

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

But digital technology is evolving at a rapid pace, and taking everything else with it. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. Oli Gardner.