Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. Ready to develop your influencer marketing strategy?

Influencer Marketing 40

Influencer Marketing Marketing Marketers Marketing Strategy 40

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Hive Social.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. In 2021, only 9% of marketers were using TikTok to promote their business. And interest in Reels is definitely growing over time: Should your brand be making Reels?

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. Raise brand awareness?

User-Generated 145

User-Generated Transform Health Promotion 145

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Why should you follow her?

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Their content marketing efforts.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Brands can use Mini Programs to offer special promotions, share games, and even recreate apps they offer outside of the platform. WeChat influencer marketing.

Transform 111

Transform Marketing Marketers Finance 111

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Stay Authentic and On-Brand.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Of the top brands using Instagram, 60% use the same filter for all content. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. billion users.

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Contently B2C

JULY 18, 2016

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Adobe Experience Cloud Blog

AUGUST 29, 2016

That kind of high-value link building from influencer marketing can be difficult to land with out social media. Shares: Content that earns shares represents something that your audience identifies with enough that they are willing to make that content part of their own, personal brand. Social Media Can Be a Valuable Barometer.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Neil Patel

AUGUST 18, 2021

Take a look: How can you use your blog to promote your coaching services business? When offering coaching services, you need a strong value proposition , because the market is already saturated. Brands are desperately looking for bloggers with relevant skillsets, and becoming a freelance blogger can transform your financial life.

eBook 145

eBook User-Generated B2C Promotion 145

Content Marketing Institute

MAY 11, 2018

Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Choose the right influencers to meet that goal. Set a clear goal.

Influencer Marketing 101

Influencer Marketing Branding Whitepaper Thought Leadership 101

Duct Tape Marketing

SEPTEMBER 15, 2017

One of the most common myths many entrepreneurs believe is that they need to spend much money on advertising to promote their product. If you want to seek out actionable ways to use advertisement to stand out from competitors, pay attention to recent internet marketing stats as they help you stay one step ahead when creating your ad campaign.

Advertising 49

Advertising Advertisers Promotion Marketing 49

Bannerflow

AUGUST 17, 2021

trillion with the Chinese, UK, US, Australian and Canadian markets leading the way. in 2015 to a projected 19.5% It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. In 2015 the Gymshark website crashed on Black Friday.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Will Instagram Drops work for my brand? Understand your audience.

Gen Z 128

Gen Z Product Retail Millennials 128

Content Marketing Institute

OCTOBER 26, 2018

An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. The average fell from eight in 2015 to just four in 2017. That’s all the promotion I’ve done. Influencer advocacy. Paid promotion.

Promotion 98

Promotion SEO Content Marketing User-Generated 98

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Understand if the audience is your type on paper.

Gen Z 118

Gen Z Fashion Influencer Marketing Millennials 118

Sprout Social

MARCH 17, 2020

Most, if not all, social media platforms are a one-to-many model, meaning businesses, brands and individuals connect with their entire audience at once. But Twitter expanded the character limit of Direct Messages to 10,000 in August 2015. There are certain instances when it makes sense for brands and businesses to send a DM on Twitter.

Social Media Marketing 121

Social Media Marketing Marketing Strategy User-Generated CRM 121

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Marketing Insider Group

OCTOBER 19, 2015

And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites.

Content Marketing 166

Content Marketing Telemarketing Marketing Marketers 166

Content Marketing Institute

OCTOBER 20, 2017

Influencer marketing is a great strategy for extending your content marketing reach in a valuable way. Creating an image with the influencer and his or her quote, you create a memorable image. You can upload that meme on social media to promote your blog post. Well, video is still a big thing. Flip books.

Transform 110

Transform Content Marketing SEO B2C 110