article thumbnail

7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. The rumors are true.).

Promotion 142
article thumbnail

11 of the Best Influencer Marketing Tools

Hootsuite

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Ready to develop your influencer marketing strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

But solving them gave Wise a huge competitive advantage and a more defensible position in the market. Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. Although founded in 2015, it quickly established itself as one of the UK's most admired and trusted challenger banks.

article thumbnail

11 of the Best Influencer Marketing Tools

Hootsuite

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Ready to develop your influencer marketing strategy?

article thumbnail

11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

Hubspot Marketing

Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. Hive Social.

Gen Z 114
article thumbnail

How to Build Your Brand With Instagram: 11 Tried-and-True Strategies

Hubspot Marketing

Are we talking about co-marketing or influencer marketing ? HubSpot recently teamed up with @ntwrk to celebrate Women’s History Month and promote the Grow Better mission. Now that Instagram allows the same post to be shared by two profiles, brands can co-market easily on the platform. For example. Image Source.

Branding 145
article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013.