Marketing Insider Group

AUGUST 3, 2015

The mission of “enabling the world to capture and share its passions” has been with the brand since its founding in 2003, and has consistently been incorporated in its marketing strategies ever since. Many other content marketing sites will provide content paired with strong “Shop This Article” calls-to-action that take up half the page.

Content Marketing 106

Content Marketing Marketing Marketers Promotion 106

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Market Research 110

Market Research Content Marketing Marketing Marketers 110

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Trust me; it’s not as easy as you think. But I know better now. Can you find one? Sure you can.

Content Marketing 145

Content Marketing Marketing Marketers Food 145

Duct Tape Marketing

OCTOBER 20, 2015

3 Highly Effective Link Building Tactics for 2015 and Beyond written by John Jantsch read more at Duct Tape Marketing. Below are three highly effective link building tactics for 2015 and beyond. About once a week or so I get a request from a content marketer who is working on a roundup-style blog post.

Fashion 77

Fashion eBook Promotion SEO 77

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. What are you building? Are you in?

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 110

Content Marketing Marketing Marketers Analytics 110

Marketing Insider Group

MARCH 16, 2015

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget?

Content Marketing 107

Content Marketing SEO Marketing Marketers 107

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Content Marketing 134

Marketing Insider Group

FEBRUARY 17, 2021

Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. Interactive Content is Taking the World by Storm.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. We know it works because the approach we use with our clients is the same : all our new customers come from the engaging, consistent, and customer-focused content we publish each week.

Thought Leadership 145

Thought Leadership Customer Digital Marketing SEO 145

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.”

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Content Marketing Institute

MARCH 15, 2018

These are interactive mobile ads that offer advertisers much greater flexibility to promote content assets. Use @Facebook Canvas for greater flexibility to promote your #content assets. HANDPICKED RELATED CONTENT: 13 Steps to Live-Stream Video the Smart Way. A Quick-Start Guide to Paid Content Promotion.

Promotion 111

Promotion Transform User-Generated Advertising 111

Duct Tape Marketing

FEBRUARY 23, 2017

Use Design to Elevate Your Content Marketing written by Guest Post read more at Duct Tape Marketing. You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right?

Content Marketing 74

Content Marketing Marketing Marketers Communications 74

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Next, hit execs with hard facts.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees. Fast-forward to fall 2015 when we were planning for 2016.

CRM 109

CRM Finance Promotion Content Marketing 109

Hubspot Marketing

SEPTEMBER 17, 2023

I'll also show you how I adapted his labeling system for content marketers. To make this whole process work, you'll need to get rid of the Social and Promotions tabs. ( Editor's note: This article was originally published in June 2015 and has been updated for comprehensiveness. Step 4: Turn on the right special stars.

Promotion 127

Promotion Content Marketing Management Product 127

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Content Marketing Institute

OCTOBER 26, 2018

Successful content marketing depends on creating and amplifying exceptional content. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Promotion 111

Promotion SEO Content Marketing User-Generated 111

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Though that traffic stat is from 2015, the influence of video is only growing. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Have you been using video content on your site lately?

Fashion 111

Fashion Millennials Education Content Marketing 111

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. Marketers can use retargeting in a number of ways.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Hubspot Marketing

OCTOBER 7, 2022

Attending weekly sales meetings allows marketers to know how sales is doing with their quota and goals, and offer support when needed. Use this time to share the upcoming campaigns, content, and offers that marketing will be promoting that week. Coordinate Content Marketing with Sales.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers Promotion 145

Content Marketing Institute

DECEMBER 12, 2017

Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. The movie was terrible, but its promotional tactic was a watershed moment for visual content. Special for Content Marketing Institute readers.

Marketing 107

Marketing Marketers Promotion Content Marketing 107

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 94% B2B organizations rely on LinkedIn for content marketing and distribution. Not bad for a year’s work, right?

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Adobe Experience Cloud Blog

JANUARY 6, 2016

And believe me, people try their hardest to do just that: Nearly 200 million people worldwide admit to employing some sort of ad blocking software, according to the 2015 PageFair Ad Blocking Report. These backlinks will help boost your search rankings–an invaluable asset to any inbound marketer. What does this mean for marketers?

Inbound Marketing 91

Inbound Marketing Outbound Marketing Thought Leadership Direct Mail 91

Marketing Insider Group

APRIL 3, 2023

But, to be fair, that was back in 2015. You and I both know that the digital marketing landscape is changing quickly. The Skyscraper Technique is one of the most effective ways to earn relevant links to your high quality content. You’re on the right track if your content is full of easy-to-read, relevant information.

User-Generated 117

User-Generated SEO Promotion Digital Marketing 117

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them. Flip books.

Transform 111

Transform Content Marketing SEO B2C 111

Contently B2C

JULY 18, 2016

And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. As a result of this evolution, marketers across Europe are shoring up their mobile video investments.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Hubspot Marketing

MARCH 15, 2018

Confusion is a common issue facing digital content marketers -- and we want to help. Want to learn more about content creation, strategy, and promotion? Sign up here to take our free Content Marketing Certification course. ). 10 Blog SEO Tips to Search Engine Optimize Your Blog Content.

SEO 145

SEO eBook User-Generated Customer 145

Content Marketing Institute

SEPTEMBER 11, 2018

It was a hard lesson when our content survey later told us that less than half of what we developed was being used and distributed by the sales team. HANDPICKED RELATED CONTENT: 10 Ways Content Marketing and Sales Teams Can Work Together. 7 Best Practices (and Tools) for Managing Your Remote Content Team.

Communications 110

Communications CRM Global Marketing Management 110

Duct Tape Marketing

DECEMBER 21, 2015

Planning Your 2016 Content Marketing Calendar written by Guest Post read more at Duct Tape Marketing. There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016. Make sure they know you will promote their post on social media and in your email newsletter.

Content Marketing 53

Content Marketing Marketing Marketers Marketing Plan 53

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. No centralized, global influencer marketing existed at SAP before late 2015.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. Unfortunately this change has created a gap between what we as consumers are looking for and the kinds of marketing brands produce, the kind of marketing that we as content marketers produce.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hubspot Marketing

NOVEMBER 30, 2022

Plan your go-to-market strategy. This is the strategy that you will use to launch and promote your product. Create promotional content. After planning out your go-to-market strategy and writing your SMART goals, start producing content that will support and align with those promotional efforts.

Product 145

Product Food Product Marketing Market Research 145

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Content is the basic unit of all marketing initiatives that not only builds brand awareness and engagement but also influences individuals to take the next step of their purchase journey. As an information-hungry society, we consume massive amounts of content every day.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134

Content Marketing Institute

OCTOBER 3, 2018

In 2015, Groupon was hit with a class action lawsuit for stealing location-tagged photos from Instagram and using the images to promote those businesses with Groupon deals. Cover image by Joseph Kalinowski/Content Marketing Institute. appeared first on Content Marketing Institute.

Law 111

Law Branding User-Generated Millennials 111